Emmanuella Ataboh

WHY SHOULD YOU HIRE ME? Are you skeptical about scanning through every freelancer's profile in search of a qualified candidate who can aid you in achieving your professional objectives? Look no further because you have found the right fit in this profile! My name is Emmanuella Ataboh, I am a highly motivated and goal-oriented professional with 3 years of relevant experience specializing in data analysis, research analysis, business development, executive assistance, partnerships and talent acquisition, performance monitoring and management, with a proven track record of delivering exceptional results while consistently meeting and exceeding targets in a dynamic and fast-paced working environment. I am also adept at leveraging strong analytical and problem-solving skills to identify opportunities and implement effective strategies. I am very committed to and passionate about continuous learning, personal and professional development for significant impact. Special Skills and Qualifications: ✔ I am proficient in collecting, organizing, and analyzing large datasets to extract valuable insights. Skilled in using statistical tools and techniques, data visualization, and reporting to support informed decision-making. ✔ Strong negotiation skills. ✔ Customer/ Client Relationship Management. ✔ Proven experience in project management. ✔ Experienced in conducting market research, competitor analysis, and trend forecasting to identify opportunities and formulate effective strategies. ✔ Strong understanding of business dynamics and customer behavior. Able to identify potential growth areas, assess market viability, and develop new business opportunities. ✔ Proven ability to identify complex business challenges, develop innovative solutions, and implement strategies to overcome obstacles. ✔ Communication and Collaboration. ✔ Mailing List Development ✔ Job Description Creation ✔ Appointment Scheduling/ Calendar Management ✔ Executive Assistance ✔ Research & Development Analysis ✔ Zoho Desk CRM Platform ✔ Microsoft Dynamics 365 CRM Platform 1 In Summary, my job goals and aspirations involve combining analytical expertise with strategic thinking to drive business growth, build strong relationships, foster collaboration, stay adaptable, and create a meaningful impact in an organization. If I am considered for this role, I will ensure collaboration to achieve success, keeping customer satisfaction as my focus. Work Experience: USER EXPERIENCE ASSOCIATE, SABI.AM, VICTORIA ISLAND, LAGOS August 2024 – November 2024 ● Led the execution of UX goals, contributing to the long-term strategic vision of the company’s user experience initiatives. ● Conducted user surveys, interviews, and usability tests, gathering critical insights and feedback to guide UX improvements; managed and maintained a comprehensive user feedback database to inform ongoing projects. ● Collaborated with the Customer Success (CS) team to address user pain points and enhance support processes, directly improving the user support experience. ● Acted as a UX advocate, ensuring the approved user experience was accurately represented and preserved throughout product requirements and development phases. ● Partnered with the Marketing team to analyze user demographics and behaviors, helping to shape targeted, user-informed campaigns. PARTNERSHIPS ASSOCIATE, SABI.AM, VICTORIA ISLAND, LAGOS January 2024 – July 2024 ● Successfully identified and secured partnerships with 20 key external partners, leading to an increase in product utilization. Secured partnerships with Leadway Assurance Company, Bureau Veritas. ● Spearheaded onboarding activities for aggregators and new business partners, reducing integration time by 50% and achieving significant growth in active users within the first few weeks of the product launch. ● Prioritized and managed over 100 new key accounts, contributing to a 30% increase in revenue by coordinating with cross-functional teams and implementing tailored growth strategies. Notable accounts include Gombella Integrated Services Ltd and Frank Daniels Commodities. 2 ● Implemented an efficient documentation system for record keeping of partner’s database, tracking all user and partner interactions, resulting in a notable improvement in record accuracy and facilitating better decision-making across the entire team. ● Addressed and resolved partner inquiries and issues promptly, achieving a 60% decrease in resolution time through close collaboration with internal teams such as Product and Customer Experience teams and implementation of a structured support process. ● Ensured a 70% client retention rate and secured new partnerships per month, leading to sustained partner growth and enhanced platform utilization. COMMERCIAL ANALYST, SABI AM, VICTORIA ISLAND, LAGOS January 2023 - December 2023 ● Utilized internal and external resources to pinpoint growth opportunities, driving a 40% increase in profitability through strategic initiatives and resource optimization. ● Designed and integrated performance metrics across various business areas, resulting in a 40% improvement in operational efficiency and enabling data-driven decision-making. ● Authored comprehensive job descriptions for 10 new roles, facilitating targeted recruitment and aligning new hires with departmental needs and goals. ● Documented and standardized departmental processes, leading to an increase in process efficiency and ensuring consistent operational practices across the entire team. ● Executed extensive research to monitor industry and market trends and best practices, providing insights that informed strategic decisions and kept the business competitive. ● Worked closely with the unit lead to drive innovation and execution, contributing to team segmentation and projectization including the launch of category focused projects such as the Fresh Foods project and achieving a 20% growth in business performance. ● Worked effectively with the Business Intelligence Unit, People Operations Team, and Executive Office, enhancing cross-functional initiatives that resulted in streamlined workflows, working collectively to achieve business objectives. COMMERCIAL ASSOCIATE, SABI AM, VICTORIA ISLAND, LAGOS October 2021 – December 2022 ● Effectively managed relationships with diverse suppliers, leading to 80% improvements in product assortment and brand collaborations. ● Successfully sourced and onboarded 10 new suppliers, increasing the supplier base by 30% and enhancing the company’s product offerings. 3 ● Negotiated credit extensions from major suppliers, improving cash flow management and contributing to 40% cost efficiency. ● Increased the supplier portfolio and performance month after month, resulting in a 50% increase in supplier engagement and product variety. ● Acted as the Key Account Manager for notable FMCG brands, including Promasidor, Friesland Wamco, and CHI, driving a 50% growth in sales and strengthening brand partnerships. ● Negotiated and secured favorable back and front margins from key suppliers at regular intervals, achieving a minimum margin of 3% on FMCG products for the business and enhancing profitability. ● Regularly updated models and tools used by the team, improving data accuracy and decision-making processes. ● Efficiently requested, gathered, and collected relevant pricing and other data from external and internal sources, facilitating timely insights and enhancing commercial strategies. ● Prepared detailed reports using Excel, Word, and PowerPoint for the Commercial team, contributing to informed decision-making and strategic monthly planning. ● Carried out research for ad-hoc requests, providing critical insights that supported various business needs and strategic initiatives. MARKETING OFFICER, EMMANUEL EVENT COMPLEX LIMITED, IJU ISHAGA, LAGOS August 2018 – September 2021 ● Increased company visibility by executing targeted promotional campaigns across social media, text messaging, and various platforms, resulting in a boost in brand recognition event bookings. ● Successfully referred numerous customers for significant events such as weddings and birthday celebrations, contributing to an increase in event bookings and enhancing the company's reputation as a preferred service provider. PROJECT/ PORTFOLIO PIECES: Here are some of the project pieces I have successfully worked on: 1. As portrayed in the sample below, the purpose of this project was to track and monitor the lifecycle of Purchase Orders raised for the supply of products from when the POs are raised 4 till when the goods are paid for. I was solely responsible for populating this tracker, and with the use of excel formulas I was able to automate a lot of manual processes. At the end of this project, it was easy for all members of the team and relevant stakeholders to monitor supplier performance, supply efficiency and efficiencies/ defaults in making payments to suppliers and on areas to improve, also for making business decisions. 2. The project displayed below was created to track demand requests from the sales team, delivery dates, order numbers and payment dates. It was used to reconcile order numbers with payments made by customers and to monitor agent performance in generating demand leads and profitable transactions. This was used by the heads of the business in making business decisions, deciding commission payout structure, and having visibility into Accounts Receivables. 5 3. I carried out an analysis on supplier performance from inception of the business till date. This was used to ascertain our best performing and under-performing suppliers, as well as payment terms and credit value with each supplier for all categories of the business. 4. As seen in the table below, I created and was responsible for monitoring the success and progress of recruiting new staff into the trading team. This helps the head of the team stay up to date at every point in time on where we are with the recruitment process and the HR team as well on the specific roles being recruited for. https://docs.google.com/spreadsheets/d/1-T5Jff0KPEgpFt-7v0wj4vkOgL9eMrKC/edit?usp=sh aring&ouid=-&rtpof=true&sd=true 6 5. The sample project shown below involves the clear definition and explanation of all processes involved in the execution of trades, and all relevant stages of a trade at every point in time. At the end of this project, there was clear communication and understanding between all relevant stakeholders on the relevant processes required to complete a trade. https://docs.google.com/spreadsheets/d/1KWI4y90K7TUwL4J1ShTHKi9qzaMDmjPv/edit?u sp=sharing&ouid=-&rtpof=true&sd=true 6. I conducted extensive research on markets in Lagos and across all states in Nigeria as well as the estimated value of trade, types of trade that goes in these markets. The result of this project is that it was an essential piece of information used in deciding which markets the business can venture into, new categories, types of trade, and more. Please see a sample picture below as well as link to the entire project. https://docs.google.com/document/d/1gME1QwyPOovtRDizoYPsxmUxo6AYzOcv/edit?usp =sharing&ouid=-&rtpof=true&sd=true 7 7. Job Description Creation: I was responsible for creating suitable job descriptions for new roles the business intended to recruit for. The result of this was used to enable the department to recruit the right talent(s) suitable for each role. Please see below a sample and the link to a few of the JDs I have created successfully. https://drive.google.com/drive/folders/1C-ZnIqaJ6EVKAYPg5I_4Ot1GYLgcigsX?usp=sharing 8. Appointment Scheduling/ Calendar Management: I was responsible for scheduling/ appointment bookings for the Chief Commercial Officer as well as team meetings, and daily and weekly performance reviews. 8 EDUCATION: BELLS UNIVERSITY OF TECHNOLOGY, OTA, OGUN STATE – B.SC. ECONOMICS (2017 – 2021) ● First Class graduate (4.51 CGPA) ● Project Research on ‘Electricity Access; Electricity Tariffs and Economic Welfare in Sub Saharan Africa’ PROVIDENCE HEIGHTS SECONDARY SCHOOL, FAGBA, LAGOS STATE (2012 – 2017) ● Secondary School Leaving Certificate & WASSCE PROVIDENCE NURSERY & PRIMARY SCHOOL, FAGBA, LAGOS STATE (2006 – 2011) ● First School Leaving Certificate TESTIMONIALS: See below some of my recommendations and kindly follow this link to view all. LinkedIn 9 CONTACT INFORMATION: ● Email Address:- ● Phone Number: - ● LinkedIn Profile: www.linkedin.com/in/emmanuellaataboh ● Contact Address: Lekki, Lagos State, Nigeria ● Instagram Username: ellaataboh I will be willing and ready for you to hire me as your next executive assistant, data entry analyst, business development/ strategy analyst as I am multi-talented and can be of great value to your team of experts. I believe my years of professional experience and my unwavering passion for learning can prove me to be the next best addition to your team. Yours sincerely, Emmanuella Ataboh 10