Emmanuel Mefoni
Product Designer & WordPress Developer
Professional Summary
A strategic Product Designer and WordPress Developer with over 5 years of
experience in creating end-to-end digital solutions. Specializes in translating
business objectives and user needs into intuitive, high-performing websites and
digital products. Combines a strong foundation in UX/UI design principles with
full-stack WordPress development expertise from custom theme development and
performance optimization to seamless CMS integration. Proven ability to enhance
user engagement, streamline workflows, and drive measurable business results
through thoughtful design and robust technical execution.
Core Competencies & Technical Skills
● Product & UX/UI Design: User-Centered Design, Wireframing & Prototyping,
Interaction Design, Information Architecture, Usability Principles, Visual
Design, Brand Identity, Adobe Creative Suite (Photoshop, Illustrator)
● WordPress Development: Custom Theme Development, WordPress
Customization, Performance Optimization (Speed & SEO), Security Hardening,
CMS Management, E-commerce Integration
● Web Technologies: HTML, CSS, Responsive Web Design, Cross-Browser
Compatibility
● Tools & Platforms: HubSpot CRM, Salesforce, Zendesk, Figma (implied skill)
● Professional Skills: Client & Stakeholder Collaboration, Technical Support,
Process Automation, Project Management, Agile Methodology
Professional Experience
Design and IT Manager | Pennek Nigeria Ltd. | Lagos | Feb 2023 – Dec 2024
● Led the end-to-end product redesign and data migration of the company
website and CRM, achieving zero data loss and a 25% increase in lead
generation through improved user experience and site performance.
● Translated complex marketing requirements and wireframes into functional,
visually compelling WordPress web pages, ensuring alignment with brand
identity and modern web standards.
● Architected and implemented strategic upgrades to the organization's digital
infrastructure, enhancing internal workflows and operational efficiency.
● Served as the product owner for the company's digital presence, conducting
ongoing performance monitoring and security audits to ensure system
reliability.
Technical Support Analyst | Apex Network Multi-Trading Limited | Lagos | Jan
2020 – Jan 2023
● Diagnosed and resolved complex technical issues across diverse operating
systems, honing a methodical approach to problem-solving.
● Identified and remediated critical security vulnerabilities within the company's
CRM and ticketing systems, improving overall data integrity and system
security.
● Provided high-quality technical support to over 100 end-users, ensuring
minimal downtime and adherence to service level agreements.
Freelance Product Designer & WordPress Developer | 2020 – Present
● Designed, developed, and managed custom WordPress websites for clients in
Real Estate, NGO, Fashion/E-commerce, and Software Development sectors.
● Collaborated directly with clients to define product vision, creating wireframes,
prototypes, and high-fidelity mockups that effectively translated strategy into
tangible design.
● Built and strengthened client brand identities through the creation of logos,
social media graphics, and marketing banners.
● Ensured all delivered websites were responsive, optimized for performance
and user experience (UX), and adhered to security best practices.
Education & Certifications
● University of Calabar – Curriculum Studies
● Google IT Support Professional Certificate | Coursera
● HubSpot CRM Certification | HubSpot Academy
Key Projects & Achievements
● Website Performance & UX Overhaul: Spearheaded a comprehensive
optimization of a company website, resulting in a 25% improvement in
performance and lead generation through refined UX/UI design and technical
enhancements.
● Process Automation for Creative Efficiency: Automated 15+ manual business
processes using no-code tools, saving 20+ hours of manual work per month
and reallocating time to high-value design and development tasks.
● Seamless System Migration: Executed a flawless CRM and website data
migration, ensuring 100% business continuity and enhanced system
performance without data loss.
Portfolio & Reference
A comprehensive portfolio showcasing successful product design case studies and
live WordPress development projects is available for review.
References available upon request.