Emmanuel Abu Ehi

EMMANUEL EHI ABU SOCIAL MEDIA MANAGER Abuja, Nigeria | Results-driven Social Media Manager with 6+ years of experience driving digital engagement and brand growth across multiple platforms. Proven track record of increasing social media engagement by 300%+ while managing budgets exceeding ₦5M. Expert in developing strategic content calendars, leading cross-functional teams, and delivering measurable ROI through innovative social media campaigns. Combines creative storytelling with data-driven insights to build brand communities and drive business objectives. AREAS OF EXPERTISE ●​ ●​ ●​ ●​ ●​ Strategic Planning Budget Management Content Creation Brand Development Team Leadership ●​ ●​ ●​ ●​ ●​ ●​ ●​ ●​ ●​ Crisis Management Community Relations Trend Analysis Creative Development Cost Control Influencer Partnerships Market Research Visual Storytelling Mentorship PROFESSIONAL EXPERIENCE Icecube Creative Studio​ ​ Media Director/Project Manager Abuja, Nigeria ​ ​ ​ 2024- Present ●​ Delivered 15+ high-impact media projects totaling ₦8M+ with 98% client satisfaction rate and zero budget overruns across Q4 2024 ●​ Streamlined cross-departmental collaboration between 4 teams, reducing project delivery time by 35% and implementing monitoring systems that cut revisions by 40% ●​ Resolved 20+ team conflicts through structured mediation, improving productivity by 25% and achieving zero staff turnover during tenure ●​ Optimized operational costs by 22% through strategic vendor negotiations, saving ₦1.2M while maintaining 95% adherence to quality standards Code-a-thon Guinness World Records​ Social Media Manager ​ ​ Dec.2024 ​ ​ ​ ​ Abuja, Nigeria Sept.2024- ●​ Amplified event visibility by 450% across 5 social platforms, generating 2.3M impressions and building 25,000+ active followers during 3-month campaign ●​ Increased engagement rates by 380% through strategic content strategy, achieving 15,000+ weekly interactions and 85% positive sentiment across 200+ original posts ●​ Developed viral content calendar capitalizing on trends, resulting in 12 viral posts with 50K+ reach and 3,500+ shares per post ●​ Established partnerships with 8 influencers, expanding reach by 300% and generating estimated ₦2.5M in earned media value YouCan Foundation​ ​ Media Director ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Abuja, Nigeria- ●​ Identified 15+ emerging trends, increasing foundation's digital presence by 60% and securing 8 partnership opportunities worth ₦12M+ ●​ Developed cross-channel strategy spanning 6 platforms, boosting engagement by 320% and growing followers from 5,000 to 35,000 within 2 years ●​ Conducted competitive analysis of 25+ organizations, positioning foundation as thought leader with 40% increase in media mentions ●​ Mentored 6 junior staff members achieving 90% skill proficiency and promoting 3 team members to senior roles VOLUNTEERING AND LEADERSHIP EXPERIENCE Lexude Hub Social Media Manager​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Abuja, Nigeria- ●​ Generated 500+ content ideas over 6 months, increasing target engagement by 280% and growing follower base by 8,500+ across all platforms ●​ Managed 5-channel content strategy achieving consistent 25% monthly growth and 92% audience retention with 4.2x higher visual engagement rates ●​ Improved customer response time by 65% through strategic community management, increasing satisfaction scores to 4.8/5.0 ●​ Established workflow processes reducing production time by 30% while improving content quality and brand consistency Youcan Foundation ​ ​ Director of Operations​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Abuja, Nigeria 2018-Present ●​ Led organizational transformation across 3 departments, improving operational efficiency by 50% and reducing administrative costs by ₦800K annually ●​ Facilitated 100+ strategic meetings over 6+ years, maintaining 95% staff engagement and successfully implementing 85% of proposed organizational changes ●​ Developed performance monitoring framework identifying 20+ improvement opportunities, resulting in 35% increase in program effectiveness and 90% target achievement ●​ Managed 15+ volunteers and staff achieving 95% retention rate and establishing mentorship programs that developed 10+ future leaders Nigeria Red Cross Society ​ First Aider​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Abuja, Nigeria- ​ ●​ Responded to 50+ emergency situations with 100% successful intervention rate and maintained 98% equipment readiness standard ●​ Conducted 25+ quarterly safety inspections ensuring full compliance with national standards and maintaining zero safety incidents record ●​ Trained 30+ community members in first aid techniques, improving community emergency preparedness by 40% EDUCATION Federal University of Agriculture Makurdi, Nigeria B.A Agriculture Education CERITIFICATIONS AND TRAININGS DEPEEK​ ​ ​ ​ ​ ​ ​ Certificate in Digital Marketing/Social Media Management ALX​ ​ ​ ​ ​ ​ ​ ​ Certificate in Data Analysis LEADERS PLUS INSTITUTE ​ ​ ​ ​ Certificate in Effective Personal and Team Leadership ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ 2019 ​ ​ ​ ​ 2024 ​ ​ ​ ​ 2025