Emmanuel Abbas

ABBAS EMMANUEL CONTENT WRITER | EMAIL COPYWRITER | SALES STRATEGIST | CONVERSION SPECIALIST  Professional Email Copywriter | Founder of Emmy $ales  Phase 1 Jikyoi Ext., Fct Abuja, Nigeria  📧-| 📞 -  Professional Summary . Dynamic and results-driven Email Copywriter with a passion for creating persuasive, high-converting email campaigns that turn subscribers into loyal customers. Specializes in writing email sequences for businesses, marketing agencies, personal brands, and companies. Adept at leveraging psychological triggers, A/B testing, and segmentation to drive measurable results. I bring a unique blend of storytelling, psychology, and strategy to craft emails that not only engage but also drive measurable results—higher open rates, CTRs, and sales. My mission? To help brands maximize the potential of their email list and unlock hidden revenue via:  Results-Driven Copy: Emails that go beyond opens and clicks—focusing on real conversions.  Deep Niche Expertise: Specialized in Wealth and Mindset niches, understanding audience psychology.  Persuasive Storytelling: Crafting compelling narratives that resonate and drive action.  Data-Backed Strategy: Using A/B testing and insights to continuously optimize performance. Selected Achievements ..  Boosted client email open rates by up to 50% through strategic subject line crafting.  Helped clients achieve consistent 5-6 figure launches with persuasive email sequences.  Developed a 7-day email nurture sequence that led to a 35% increase in sales for a mindset coach.  Successfully implemented automation workflows that saved businesses over 30% in operational costs Soft Skills:  Excellent communication skills, Problem Solving Skills, Leadership Skills  Organizational Ability, Good interpersonal skills, Risk management & Administrative  Creativity, Resourcefulness, Flexibility, Teamwork, and Motivation. Hard skills: Analytical skills, Typing skills, Project Management, Deep Research, Graphics design  Core Competencies  High-Converting Email Sequences (Welcome, Nurture, Sales Funnels)  Persuasive Copywriting & Storytelling  Promotional & Launch Email Campaigns  A/B Testing & Email Optimization  Lead Generation & Nurturing Sequences  Customer Retention Strategies  Market Research & Competitive Analysis  Customer Psychology & Buying Behavior  CRM Tools (Mailchimp, Klaviyo, & ConvertKit)  Email Marketing & Automation .  Professional Experience Founder & Lead Email Copywriter "Emmy $ales" . | Nov 2024 – Present  Crafted high-converting email sequences for clients in the Wealth and Mindset niches, resulting in an average 40%+ increase in open rates and 30%+ boost in clickthrough rates.  Developed and implemented email strategies that led to consistent 6-figure launches for personal brands and entrepreneurs.  Specialized in persuasive storytelling that resonates deeply with target audiences, fostering trust and loyalty.  Conducted A/B testing to refine subject lines, CTAs, and content, leading to measurable improvements in campaign performance.  Managed end-to-end email marketing projects—from strategy to execution—for multiple clients simultaneously. Amazon kdp Ghost Writer | Aug 2022 - Present . RESPONSIBILITY:  I published and marketed books on Amazon Kindle Direct Publishing (KDP), from formatting manuscripts to uploading final products.  I developed expertise in audience engagement, building lasting relationships with readers through well-executed promotional strategies.  I researched keywords and optimized book descriptions to boost visibility and reach target audiences effectively.  I analyzed sales data, reviews, and market trends to adjust strategies and enhance book performance. Successes I’m Proud Of:  My optimized book listings led to significant increas  I successfully launched multiple books, using effective marketing techniques to drive sales and positive reviews.  Authors and readers praised my attention to detail and ability to make books more discoverable through well-researched keywords and attractive descriptions. This experience helped me master the process of publishing on Amazon KDP, enabling me to grow book sales and expand reach in competitive categories. High School Physics Subject Teacher "BGIS "– Fct Abuja | Nov 2022– Current  Honed my ability to explain complex ideas in a simple and engaging way.  Developed excellent classroom management and communication skills, fostering a positive learning environment.  I became proficient at adapting lessons to meet diverse learning styles and needs.  Created engaging lesson plans, hands-on experiments, and interactive activities to make physics relatable.  Assessed student progress through tests, quizzes, and project-based learning, ensuring they grasped key concepts.  Collaborated with fellow teachers and participated in school-wide educational initiatives and events. Subject Teacher & Head-Corper "NYSC – Anambra State". | Dec 2020 – Oct 2021  Facilitated classes on marketing principles, building foundational knowledge of consumer psychology and sales tactics.  Developed and delivered engaging lessons that honed skills in persuasive communication and audience engagement. Buffet Waiter – NICON Luxury Hotel & Big Catering Service  Delivered high-quality customer service, ensuring guest satisfaction and customer retention. Intern – Aircraft Maintenance "NCAT, Zaria".  | May 2014 - 2020 | Mar 2018 – Oct 2019 Cultivated attention to detail and problem-solving skills in a high-stakes technical environment.  Education  . B.Sc. Industrial & Applied Physics: Ahmadu Bello University, Zaria | Oct 2015 – Sep 2019  Professional Diploma in Education: City College of Education, Abuja | Sep 2022 – July 2023 Certifications & Additional Skills  Direct Response Copywriting Training (Self-Taught, with focus on Email Marketing)  Graphics Design – Enhancing emails with visual appeal.  Microsoft Office Suite – Efficient project management and content planning.  TRCN Certified Teacher – Strong foundation in instructional design and communication. Tools & Platforms  Mailchimp | Klaviyo | Get response  Google Analytics | A/B Testing Tools  Canva | Adobe Photoshop (for email design elements) 🚀 "Helping businesses scale with compelling Content marketing strategies!" Ready to turn your subscribers/followers into your most profitable asset & loyal customer? Let’s Connect! 📧-| 📞 - | 🔗 LinkedIn