I’ve spent over 20 years leading brand and communications inside complex organisations, where clarity, alignment and commercial impact aren’t optional.
From Channel 4 to one of the world’s leading media agencies, I’ve worked at the intersection of strategy, storytelling and execution, shaping how businesses show up, internally and externally.
Not from the sidelines, but from inside the business.
Working with leadership teams, navigating competing priorities, and making decisions that have to hold up in the real world.
That experience shapes everything I do today.