Emma Boghossian

EMMA BOGHOSSIAN - Toronto, Ontario STRATEGIC MARKETING & https://www.linkedin.com/in/emmaboghossian/ COMMUNICATIONS EXPERT Experienced & result oriented Marketing Leader with the ability to develop, execute & improve innovative marketing campaigns that drive lead generation and increase revenue. A dedicated leader with the ability to motivate teams to deliver at peak performance, improving efficiency and effectiveness and positively impacting revenue. WORK EXPERIENCE EDUCATION FOUNDER &CEO - Metrix Marketing Toronto, Canada -2019-Present Full service marketing agency with specialty in digital marketing, web development, SEO/SEM, creative content and brand building, leveraging strategic thinking and emerging technologies to provide clients with measurable results to their bottom line. • Created an spectrum of digital marketing tactics including PPC, SEO, content curation, marketing automation, lead generation, and customer journey mapping, resulting in an increase in organic traffic, and conversion rate. • Built effective digital campaigns, amplifying the brand’s marketing activities, boosting our client’s presence by increasing reach on their social assets, resulted in increase in conversion rate and ROAS. • Crafted social and In Mail ad strategies to increase content reach and submissions. Developed Sponsored content driving prospects to custom landing pages, resulting in brand awareness increase and growth in leads. Toronto, Canada - GLOBAL MARKETING DIRECTOR - Ausenco Reporting to the president, responsible for all strategic marketing programs, budget and a team of 12 globally. MBA, INTERNATIONAL BUSINESS MANAGEMENT Paris Tech, Paris, France M.SC., ENGINEERING University of Saskatchewan, Canada B.SC., ENGINEERING Polytechnic University Large Account Management Process (LAMP) Account Management - Strategic Selling (blue & gold sheets) Miller Heiman • Planned and executed the global strategic marketing and communications tactics to drive awareness, leads and revenue. • Created cross-channel digital campaigns that provided over $50M CAD in revenue generation and decreased advertising spend by 75%. • Ideated and executed Ausenco’s Thought Leadership content strategies that boosted traffic 250%. • Directed the strategy and launch of the website redesign and user experience UX, lifting organic visits by 80%, engagement by 50% and user satisfaction by 12%. • Administrated client acquisition strategies, upgraded SEO, and creative content marketing strategies, realizing a substantial prospect conversion rate increase. STRATEGY, MARKETING & COMMUNICATIONS DIRECTOR - SNC-Lavalin Toronto, Canada 2011 - 2016 Reporting to the president, responsible for marketing direction, vision, budget. Led a global cross-functional team. • Developed and implemented the global strategic marketing and communications initiatives, resulting in improved efficiency and incremental profitability growth. • Created the account management plan and managed all CRM touch points including direct marketing, email marketing, retention strategies, and new customer acquisition initiatives. • Revamped positioning for key product lines & launched new customer acquisition programs, contributing to YOY growth. • Drove strategy and execution for digital crisis management campaigns, outperforming engagement goals by 30%. • Led and plan the Key Account Management plan, implementing Miller Heiman’s LAMP procedure, including the Gold Sheet analysis and strategy, to build actionable plans that ensure success. PRODUCT MARKETING LEAD – Lafarge PROFESSIONAL SKILLS • • • • • • • Strategic Thinking & Planning Data Management & Analytics Revenue Driven Digital Marketing Planning Creative Content Development & Storytelling Leadership & Mentorship Strong Communications Skills Global Experience Toronto, Canada - INTERNATIONAL EXPERIENCE Commercialized innovation in products with a focus on technical marketing & sustainability. • Developed the annual sustainable marketing and communications plans. • Developed comprehensive social media strategy and leveraged key web tools in support of traditional media campaigns, increasing brand awareness and improving SEO that propelled sales by 30%. • Implemented Miller Heiman’s strategic selling plan/procedures and opportunity scorecards to manage existing key accounts and identify new ones. London, UK - MARKETING MANAGER - Mulvaney Capital Management • Developed and launched the digital marketing and communications strategy. • Led new customer acquisition and revenue growth campaigns through upgraded SEO, loyalty program, retargeting, and advertising. MARKETING & BD ASSOCIATE - AMEC Vancouver, Canada- • Designed, developed and implemented marketing & account management plans (CRM). • Created an intranet portal strategy to improve the communications flow & brand awareness. MARKETING ASSOCIATE - Intellectual Sensing Saskatoon, Canada - • Developed, and implemented the marketing strategic plan. • Performed ongoing research to identify and capitalize on unmet market needs ahead of the curve. Canada (Toronto, Vancouver, Saskatoon) Europe (Paris, London) Middle East