Emma Birchill

Emma Birchill- - linkedin.com/in/emmabirchill • emmabirchill.wordpress.com Objective To leverage my experience while continuing to be challenged. I have 20 years of experience in the Broadcast, Digital, and Cable Media and Software Advertising industries. My background in Management, Project Management, Operations, Inventory, Implementations, User Support and Revenue Optimization represent a unique skills set. I have the drive and determination to consistently achieve success as a leader in all of the organizations that I have worked with in the past. Experience 9/2014 – 2/2019WideOrbitTelecommute Digital Team Manager (Implementation Project Manager) Oversee Digital Team implementation staff Lead planning and execution of software implementation projects for all Digital clients Ensure WideOrbit and client deadlines are met for deliverables, milestones, and training Serve as a client support resource Create and maintain implementation documentation per client needs Provide quality assurance for individual clients' software database set-up Train client users, typically Digital Ad Operations and Sales Communicate internally with project team members, multiple departments and Director of Implementations Manage client relationship and communication by conducting meetings with client, providing progress reports to client and ensures documentation is current Stay up-to-date on new product releases and features Submit client new feature requests to developers Act as Business Analyst to provide quality assurance for software database set-up Project Management using Salesforce and Microsoft Dynamics 365 Establish integrations with digital ad servers including Google Ad Manager (DFP) Have an expert understanding of Digital Ad Operations to advise clients in the creation of digital sales offerings, as well as database customization Expert understanding of targeting and account set up in Google Ad Manager (DFP) to troubleshoot integration and delivery issues with orders for clients Create client-facing documents such as User Guides, Manuals, FAQs Work with Developers and Product Management team to develop Release Notes for software application changes Translate, read and interpret technical requirements, to formulate documents that end users understand 4/2013 – 9/2014WideOrbitTelecommute Implementation Manager Television and Digital Lead planning and execution of software implementation projects Ensure WideOrbit and client deadlines are met Provide support for implementation staff Create and maintain implementation standards documentation per client needs Provide quality assurance for software database set-up Communicate internally with project team members and Asst. Director of Implementations Manage client relationship and communication by conducting meetings with client, providing progress reports to client and ensures documentation is current Have an expert understanding of Television Traffic Operations to advise clients in the creation of inventory offerings, formatting, program creation as well as database customization Have an expert understanding of Digital Ad Operations to advise client in the creation of digital sales offerings, as well as database customization Expert understanding of targeting and account set up in Google Ad Manager (DFP) to troubleshoot integration and delivery issues with orders for clients 4/2010 – 4/2013CBS Television Stations Philadelphia, PA Director of Commercial Operations Report creation and analysis. Oversee Traffic and Sales Service operations for KYW-TV and WPSG-TV, Philadelphia, PA. Manage high profile broadcasts such as Prime, Sports and Specials. Work with News, Programming and Promotions. Provide direction and management of an 8 person Traffic department; develop and implement policy Maximize revenue through accurate inventory mgmt., log manipulation; review orders for clearance Reconcile oversold dayparts, offer makegoods Participate in Ratecard pricing Frontload inventory whenever applicable to maximize monthly revenue and hit corporate budgets Review, finalize on-air logs; research, reconcile invoice/log discrepancies Analyze inventory trends for effective pricing, formatting, sales forecasting, budgeting Work closely with Sales, Master Control, Air Prep and Engineering Build/schedule all show formats; maintain program titles/dayparts; log editing; day of air changes 1/2008 – 4/2010CBS Television Stations Digital Media GroupNew York, NY Account Services Manager (Digital Ad Ops) Support the Ad Sales team by scheduling, implementing and monitoring online advertising campaigns using Google DFP and Solbright (Operative) software Work to ensure flawless campaign execution by providing ongoing monitoring and support for CBS partners, advertisers and agencies Serve as the primary point of communication and testing for any changes related to advertising on the sites Implement Flash, rich media, third party tags, and HTML; some work with Javascript, XML and Flash Troubleshoot creative/ad issues Create new sites/sections within the ad server, create and edit custom DFP templates as needed Develop in-depth reports for pacing, inventory availability, sell-thru rates and billing Establish permission-based roles to enable client, station, sales and administrative access to the ad server Monitor campaigns and ensure campaign delivery Manage campaign performance and make optimization recommendations Provide clients/sales with any necessary campaign reporting 2/2007 – 10/2007NBC UniversalNew York, NY Commercial Operations Manager Manage Commercial Operations Departments for four NBCU cable networks, Bravo, Universal HD, Sleuth and Chiller; develop and coordinate a team of 12 Work internally with the Management of Ad Sales, Pricing and Planning, Programming, Production, Marketing, Promotions, and Broadcast Distribution Divisions; and externally with Ad Agencies to ensure fulfillment of Sales contracts Work with Programming and Production to build show format/show times and breaks to maximize inventory Work with the entire Comm Ops Division to manage operations in a time sensitive, fast-paced environment Manage training and troubleshooting for NBCU Commercial Trafficking and Scheduling Systems Create all commercial components such as program titles, dayparts, executing manual day of air changes Oversee data entry of commercials, promos, and the log schedule in on-air automation systems Participate in special projects such as HD expansion, business process streamlining, and special event oversight 12/2004 – 2/2007CBS Television StationsNew York, NY Assistant Operations Manager Create and maintain Timeclass codes and program grids for inventory sale by CBS, CW and IND O&Os Perform audit/clean-up of station programs/formatting for accurate reporting Generate and maintain Clients/Agencies for Credit Managers; Client/Agency/Account Executive records in DARE Create, submit and audit New/Revise/Delete User IDs Prepare quarterly Trade/Added value reports Work with CBS Data Center on project analysis and specifications for software development/enhancement Test software functionality and accuracy before release Submit requests for software modifications/enhancements Create manuals and procedural guidelines for Operations/Traffic Managers, and rep. office managers and AEs Train station management and rep. office personnel on CBS software and DARE Act as contact for software/procedural questions and issue resolution; Troubleshoot user issues with CBS software and reports Prepare sports revenue reports Prepare various revenue and inventory reports as requested 9/2002 – 12/2004CBS Television Stations Salt Lake City, UT Operations Manager/Program Director Oversee station Traffic; develop and implement policy Maximize revenue through accurate inventory management, log manipulation; review orders for clearance Reconcile oversold dayparts, offer makegoods Participate in Ratecard pricing Review, finalize on-air logs; research, reconcile invoice/log discrepancies Analyze inventory trends for effective pricing, formatting, sales forecasting, budgeting Work closely with Sales, News, Master Control Build/schedule all show formats; maintain program titles/dayparts; log editing; day of air changes Local program acquisition Create, maintain programming calendar, database Primary contact on programming for company personnel, and viewer inquiries Create Program budgets, forecasts, annual corporate presentation Work with CBS Legal, Programming, Controller on program inventory, utility, amortization Compile competitive reports, displaced revenue, profitability reports; evaluate research, ratings data Develop program schedules Education University of Houston Bachelor of ArtsRadio-Television Skills Digital, cable and broadcast advertising Financial reporting Station procedure standardization Promotions/PR Software conversion Personnel training Software development testing and support Technical writing; client-facing documentation Proficient in most broadcast and digital software Proficient in Salesforce, MS D365, MS Excel, Word, PowerPoint, Access, LMS programs, Join Me, Go to Meeting, Skype Familiarity with Jira, OneDrive, Git, VSCode, HTML, CSS, Smartsheet Professional Certifications Google AdWords Display Certification Google AdWords Basics Certification Online Marketing Fundamentals - eMarketing Institute Search Engine Marketing - eMarketing Institute Web Analytics - eMarketing Institute Project Management Foundations: Small Projects - Lynda.com (Linkedin Learning) Development Foundations: Full-Stack vs Front-End - Lynda.com (Linkedin Learning) Six Sigma White Belt - Aveta Business Institute HIPAA Awareness for Mental Health Training Certified – HIPAATraining.com Volunteer Experience 2015 – PresentAutism Speaks Team Captain 2016 - PresentAutism Society of Texas Publicity for 2018 Austin Autism Film Festival Disability Rights Advocate References References are available on request.