Emily Sedlak (Penn-
-
Cleveland, Ohio
linkedin.com/in/emilymsedlak/
Strategic communications professional with 10+ years of experience managing brand reputation, client
communications, and cross-channel messaging. Proven ability to analyze audience sentiment, develop compelling
content, and support public-facing initiatives that strengthen brand perception. Skilled in social media management,
content creation, and stakeholder engagement, with a strong foundation in storytelling and data-driven decision
making.
CORE SKILLS
Reputation & Brand Management
Social Media Strategy
Content Creation (Newsletters, Blogs, Messaging)
Public Relations Support
Cross-Functional Collaboration
TOOLS & TECHNOLOGY
Salesforce CRM, SAP, EPIC, AMS360
Microsoft Office & Google Workspace
Audience Insights & Sentiment Analysis
Strategic Communications
CRM Reporting & Data Analysis
AP Style Writing & Editing
Promotional Planning & Trade Strategy
Social Media Platforms (Instagram,
Facebook, LinkedIn, TikTok)
Canva & Adobe Illustrator
Data Analysis & Reporting
PROFESSIONAL EXPERIENCE
January 2026 - Present
Founder & Communications Strategist
Golden Girl Communications
Lead communications strategy for small business clients, strengthening brand messaging and overall market
presence.
Develop and execute multi-channel content across social media, websites, newsletters, and print materials.
Manage brand reputation and online presence, ensuring consistent, audience-aligned messaging across
platforms.
Analyze engagement and audience behavior to refine content strategy and improve performance.
January 2023 - January 2026
Food Service Key Account Manager
PepsiCo.
Managed communications across 20+ accounts, ensuring consistent messaging and strong client relationships.
Analyzed customer feedback and performance data to refine communication strategies, driving 10% YoY
growth.
Developed presentations and promotional messaging aligned with brand standards.
Partnered cross-functionally to ensure cohesive messaging across sales, operations, and marketing.
January 2021 – December 2022
Sales District Manager
PepsiCo.
Led communication between internal teams and external partners to support brand initiatives.
Managed customer issues and messaging to protect brand reputation and maintain relationships.
Coordinated reporting and communications to ensure consistent market execution.
Acted as liaison across teams to align priorities and improve operational communication.
October 2019 – January 2021
Special Program Associate & Education Program Owner
JOANN Fabrics
Developed content for national programs, including training materials and customer-facing communications.
Created structured communication strategies to drive engagement and consistency.
Led presentations and public-facing initiatives to increase brand visibility.
Managed cross-functional coordination to support program execution and messaging alignment.
April 2018 – October 2019
Business Development Account Manager
JOANN Fabrics
Built strategic partnerships through effective communication and tailored messaging.
Developed proposals, presentations, and outreach materials to support business growth.
Used data-driven insights to refine communication strategies and improve engagement outcomes.
EDUCATION
Bachelor of Arts - Journalism & Business Communications
Ashland University, Ohio
August 2008 - May 2012
