Emily Morris

As an experienced, results-oriented marketer, I specialise in crafting innovative strategies that empower businesses to thrive in competitive landscapes. With a strong focus on driving revenue, enhancing brand positioning, and delivering measurable outcomes, I’m passionate about transforming marketing challenges into opportunities for growth.

I’m a big believer in:

→ Customer Understanding is Key: Truly knowing your audience is the foundation of effective marketing.

→ Revenue-Driven Marketing: Every campaign should contribute to building demand and generating results.

→ Data Matters: What gets measured gets managed. Analytics must inform strategy and optimise performance.

My 10+ years of experience includes:

• Revenue Impact

Led and helped scale a high-performing marketing team generating ~USD$20M ARR from marketing sources and consistent ~80% pipeline value.

• Brand Building

Successfully orchestrated multifaceted marketing campaigns and developed brand positioning and content for NA, EMEA and APAC markets. Achieved 37 award recognitions and a 7,500% increase in website traffic over 5 years. Produced PR activity and media coverage generating visibility to 622M+ people in 2023. Supported CEO personal branding by contributing to major publications, including Forbes, and promoting a #1 Amazon Bestseller.

• Social Media Growth

Implemented a social media strategy that drove 364% LinkedIn growth and consistently outperformed engagement benchmarks. Launched a LinkedIn Newsletter that gained 3.2K subscribers in its first year.

• Email Marketing

Redesigned weekly campaign emails and streamlined the overall process to ensure maximum efficiency, resulting in a >50% increase in open rate, 300% increase in click rate, and >200% increase in open-click ratio.

• Strategic Positioning

Created problem-centric marketing messaging with key stakeholders across Product, Sales, and Client Success.

• Funnel Optimisation

Resolved lead attribution and routing issues with key stakeholders across senior leadership and formalised lead processes and workflows for Sales and Marketing to enhance alignment.

I thrive on solving complex challenges and creating impactful marketing strategies that deliver real results. Whether launching a new campaign, optimising existing processes, or enhancing market presence, my focus remains committed to measurable success and long-term impact.

Let’s connect! If you’re looking for a marketing partner to elevate your brand and drive growth, I’d love to chat.