CONTACT
EMILY MENA GARZÓN
INDUSTRIAL ENGINEER
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//emily-mena-garzón682aa1158
23th of January 1996
PROFILE
Industrial Engineer, with emphasis in logistics and Master in Digital Marketing. Thanks to
different projects and work experience in the automotive and retail sectors, I have had the
opportunity to contribute ideas of adaptability to the environment and resolution of
problems in real situations, using digital tools to support the presentation of results in a
clear and concise manner. I am an enthusiastic and autonomous person, who enjoys
dynamic and varied tasks. On the other hand, throughout my life I have carried out
different activities that have allowed me to acquire the ability to work in a team applying
leadership.
ACADEMIC
LANGUAGES
• Spanish - Native
• English Intermediate Advanced
• Italian – Basic
CERTIFICATIONS
• The
Fundamentals
Digital Marketing
Google Digital Garage
June of 2020
of
• E-Commerce
Google Actívate
June of 2020
• Inbound Marketing
Hubspot Academy
July of 2020
• Digital Marketing
Benowu Int. Academy
April of 2019
HABILITIES
• Good adaptability
• Willingness
to
learn
autonomously
• Creativity and innovation
• Planification
and
organization
• Teamwork
• Responsibility
• discipline
and
perseverance
PONTIFICAL XAVERIAN UNIVERSITY
Industrial Engineering :-
CEUPE - CENTRO EUROPEO DE POSTGRADO Y EMPRESA
Master in Digital Communication and Online Marketing-
LABORAL EXPERIENCE
MAKRO COLOMBIA
• 360° Customer Analyst: August 2020-Now
In the Company I have had the opportunity to support
different projects that involve various agents of the same,
including all stores nationwide and some of the most
important areas and clients, in order to analyze results to
establish strategies that allow significant development of our
clients.
• Analysis of the different groups of customers served in the
stores and by the sales force, to identify opportunities and
implement development campaigns.
• Analysis of opportunities in the different product
categories in the company, proposing strategies for their
development.
• Establish the objectives to be met by the sales force
nationwide.
• Development, implementation and calculation of a
commission plan and incentives for the sales force that
allows its adequate growth according to the indicators
desired by the company.
• Analysis of market opportunities, linking external sources
of market studies (Nielsen, Kantar, among others) and
internal sources (Design, communication, and analysis of
segmented market studies)
• Search, implementation and monitoring of new work tools
for the sales force, which allow simplifying the fulfillment
of their objectives
ELECTRONIC
TOOLS
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Microsoft Office Excel
MicroStrategy
SAP
Visual Basic for
application
CRM-Zoho
Bizagi Studio
SolidWorks
FlexSim
Gusek
SMI Eyetracking
Software
SPSS
Google Analytics
Google My business
Google Ads
Microsoft Power Pint
Microsoft Word
EXPERIENCIA
LABORAL
KIA MOTORS COLOMBIA
• Retail Sales Analyst: July 2018 - July 2020
• Billing assistant: June – July 2018
At the Company, I had the opportunity to be part of the
strengthening of cooperation between different areas,
unifying concepts and facilitating the production and
presentation of information. This increase in
cooperation at the same time allowed me to
consolidate the information in an efficient and fast way
for the realization and presentation of reports to
Management and to the headquarters.
On the other hand, I also led software development
projects to simplify the reporting of information to the
company.
ARTIC TTCS LTDA.
Logistics and negotiation
I have had the opportunity to be part of a family
business in nationally and internationally import and
transportation, giving support in logistics and
administrative issues that allow the growth and proper
performance of the company. I have also been able to
develop
my
communication
skills
through
participation in the process of international negotiation
On the other hand, over time it has been possible to
identify key elements that have been improved, taking
into account acquired concepts.
Digital Strategies and E-Commerce
Considering new technologies and the importance of
incorporating digital strategies, I had the opportunity
to introduce the company into the digital world and to
plan and develop the company's digital media:
Website, Social Networks, local lists and strategies web
optimization.
FARMALATAM COLOMBIA SAS
Logistics Assistant . May – June 2018
I had the opportunity to play the role of control tower,
which is in charge of managing the processes carried
out by the purchasing area and warehouse in order to
provide the best possible service to customers.
Additionally, I made a detailed diagnosis of the
shortcomings of the company. This allowed me to
identify possible solutions to present a detailed report
with them.
