Emily Holderness--nd Ave
San Francisco, CA 94121
EDUCATION
Bachelor of Science: Mathematics
Rhodes College, Memphis, TN
Graduation: May 2023
• Cumulative GPA: 3.68/4.0
• Related Coursework: Linear Algebra, Probability and Simulation, Combinatorics
• Honors and Awards: Cum Laude, Deans List, ITA Scholar Athlete
• Technical Skills: R, Tableau, SQL, HTML, CSS, JS
WORK EXPERIENCE
Red Ventures, Integrated Marketing Intern, Charlotte, NC, 06/22-08/22
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Successfully led a team in executing a comprehensive marketing campaign, taking ownership of tasks ranging from
case coping UX and design to implementing data-driven RV products, resulting in a significant increase in brand
awareness and sales.
Collaborated with companies to develop effective ad campaigns and applied market research and data analysis skills
to identify the most impactful ad strategies and quantify the value of ad space, thereby increasing brand recognition
and revenue generation for clients.
Directed a highly effective marketing campaign for an alternative energy company, driving a 17% increase in
homepage ad conversion rates and a 12% growth in social media following through the strategic use of content
marketing, user testing, and A/B testing strategies.
Developed persuasive pitch decks for potential clients, showcasing the unique features and benefits of RV’s products
and services.
Employed data-driven insights to demonstrate the value of partnering with RV for their marketing needs.
Bluff City Smugglers, Product Analyst, Memphis, TN, 08/21- 04/22
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Tracked marketing data across multiple social media platforms to identify areas for improvement and collaborated
with three product managers to implement effective solutions, run A/B testing, and analyze the results to optimize the
company’s social media marketing strategy.
Utilized sign-up and order data to develop effective solutions to increase task completion rates and conducted data
analysis to identify trends and target audiences of the app.
Conducted a thorough analysis of Google Analytics data, identifying significant age gaps in the target audience, and
developing effective marketing solutions to address the issue, resulting in closing the age gap by 14% and improving
engagement and conversion rates among the target audience.
Worked closely with product managers to identify and address drop-in signups and used SQL to model potential
solutions, increase signups by 7%, improve user acquisition, and drive growth.
TRG Analytics, Front-end/UX Fellow, Memphis, TN, 05/21- 08/22
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Performed eight usability tests and employed insights and feedback to improve the user experience and increase
customer satisfaction
Utilized Sketch and Adobe Creative Cloud (Illustrator, Photoshop, XD) to design each iteration of page components,
leading to the creation of visually appealing and user-friendly designs
ADDITIONAL EXPERIENCE
Aftermath, Vice President, Memphis, TN, 12/21-04/23
Delta Delta Delta Fraternity, New Member Education, Memphis, TN, 01/22-07/22
