EMILY HANKA
FOOD WRITER & COMMUNICATIONS SPECIALIST
PROFILE
Hi, I'm Emily. I wear a lot of hats.
Above all, though, I'm a storyteller —
it's the common denominator
between all of my experiences. I use a
variety of media to portray my clients'
stories in an engaging, meaningful
way.
I'm passionate about a lot of issues,
especially food security, education,
and helping low-income communities.
You'll see those passions reflected in
my personal outlets, including my
food blog and social media.
EXPERIENCE
Marketing Manager
Zingerman's Bakehouse | Mar 2019 - Present
Communicate with chefs, cookbook authors, and local food media to
create and promote food-centric events
Design marketing initiatives to promote local, organic, sustainable
ingredients and high-quality food
Create and reach annual plan objectives and goals
Establish and manage marketing projects, including rollouts, promotions,
print materials, events, merchandising, etc.
Manage social media accounts with 15K+ followers
Produce high-quality photo content
Marketing and Communications Associate
William L. Clements Library | Dec 2017 - Jul 2018
SKILLS
Writing
Public Relations (press releases,
media relations, etc.)
Project Management
Adobe Creative Suite
Social Media Management
Newsletters and Document
Design
HTML and CSS
Audience Research and Analysis
LET'S CONNECT
Mobile: -
Email:-Website: emrhanka.wixsite.com/mysite
Blog: feelinwhisky.com
Designed marketing materials, including flyers, social media graphics,
large boards, and mailings
Created and implemented consistent brand identity across all print and
digital media
Built mutually beneficial relationships with local and university-based
news outlets
Wrote and designed monthly email newsletters with 35% open rates to
over 6000 subscribers
Produced consistent, engaging content across social media platforms
using brand standards
Planned and executed semiannual lectures for 70–200 attendees
Managed and updated existing website
Controlled all elements of semiannual magazine, from concept to
mailing
Freelance Writer and Designer
Self-Employed | Sep 2017 - present
Wrote blog posts on food, food culture, diet culture, food as a tool for
mental and emotional wellness, food systems sustainability, and equal
access to food
Styled, shot, and edited photos for personal food blog using Adobe
Lightroom
Created strategic visual content for a variety of clients using Adobe
Creative Suite
Performed both light and heavy copy edits on blog entries, event
programs, internal documents, etc.
EDUCATION
Michigan State University
B.A. Digital and Technical Writing, 2017
Minor in Public Relations
Coursework in grammar and style, branding, content strategy, content
management systems, HTML/CSS, document and logo design, graphic
design, and image editing
