Emilie Berthiaume

Emilie Berthiaume Marketing Performance and Growth Emilie Berthiaume Marketing-and Growth- WW-WW- W PROFILE University studies in Marketing, Finance, & Business Analytics. Eight years of experience in marketing. I create intelligent marketing for maximum growth and ROI, as I continuously improve performance through testing. (AB tests, split tests, and multivariate tests). EXPERIENCE MARKETING PERFORMANCE AND GROWTH SPECIALIST Freelancer | October 2014 - Ongoing MENTORUM | Website + Mobile App Performance Marketing and Growth [Link] ‣ ‣ ‣ ‣ ‣ Average of 30% monthly increase in conversions (Via Facebook Ads and Google Ads) Average of 45 % monthly increase in lead generation Average of 7,6 % monthly decrease in the bounce rate Average of 10 % monthly decrease in CPA while optimizing maximum profit curve Organized a successful running event supported by print communication tools CIRQUE DU SOLEIL | Marketing Analytics [Link] Set up a dynamic automated dashboard on Power BI to: - highlights red flags and take correcting actions rapidly - understand what works and do more of it (continuously improved performance) ‣ Reduced reporting time from 1.5 days per week to 0.5 days a week and shifted to insights delivery. ‣ IPNOS | Analytics and Marketing Performance [Link] Identified relevant KPIs to achieve goals, and created a roadmap accordingly ‣ Brought the focus on clients behaviors to increase engagement, retention and average revenue per users for the 1.83 million monthly active users ‣ - ELEVENT | Business Development + Social Media Growth [Link] Social Media: ‣ Twitter: +175% followers, +1,2 % above industry average for engagement performance ‣ LinkedIn: +32,4 % fans, +1,52 % above industry average for engagement performance ‣ Facebook: +20,5 % fans, +1 % above industry average for engagement performance Business Development: ‣ Brought in a new client, a global leader in aluminum mining and production company BCF BUSINESS LAWYERS | Growth [Link] Facebook Ads: CPC 66.7 % lower than the industry ‣ Google Ads: CPC 11.7% lower than the industry ‣ Continuous improvement by AB testing ‣ ADJUSTICK | E-commerce Growth [Link] ‣ Facebook Ads: - Average ROI of 59% - Conversion Rate of 5.2 % (industry average: 3.26%) - CPA 62% under industry - Continuous improvement by AB testing CHOUPETTE CHOCOLAT (Seen at Dragon’s Den Quebec) | Social Media Growth Increased fanbase from 200 to 6,100 followers with an engagement rate of 3.8% ‣ Created the posts for 1.5 years (ideas, content, photos, visuals, copywriting) ‣ MARKETING DIRECTOR Convivia | June 2013 - October 2014 ‣ ‣ ‣ ‣ ‣ ‣ Created a new restaurant concept (brand, menu, website) Launched a food truck and one restaurant Lead a small team of 2 managers and collaborated with company executives Supervised renovation of 2 restaurants Worked in collaboration with designer, artistic director, agency, photographers, webmaster, higher management, and business partners Operated print marketing campaigns - PUBLIC RELATION DIRECTOR Convivia (Commensal Brand) | April 2013 - June 2013 ‣ Manages the public relations when a more significant player acquired the company SOCIAL MEDIA MANAGER Convivia (Pacini and Commensal Brand) | October 2012 - June 2013 ‣ ‣ Reached more than 50 000 online fans (Facebook) with an engagement rate of 6% Achieved the objective to reach a younger market & having a stronger presence online JUNIOR BRAND STRATEGIST Michel et Jevto | November 2010 - October 2012 ‣ Performed market analysis and brand positioning STUDIES M.B.A. Business Analytics Part-time - Remote - Laval University 2017 - Ongoing D.E.S.S Marketing ESG UQÀM | 2010 - 2012 Cumulative average 3.8 B.A.A Finance ESG UQÀM | 2007 - 2010 Cumulative average 3.5 SKILLS ‣ Digital marketing, growth, and content strategy ‣ Strong sense of analysis ‣ Creative and passionate ‣ Fast and autonomous learner on any software and platform ‣ French (first language) / English (fluent) ‣ Tools: Facebook Analytics, Google Analytics, MailChimp, Sendgrid, Amplitude, Firebase, Power BI, Tableau, Slack, Jira, Canva, Unsplash, Wordpress, Excel, Keynote, Buffer, Trello… -