I manage Facebook promotions that deals with different campaign objective and to gain good results.
I work as a social media analyst that caters ads promotions mostly in Facebook. I started 2013 and till now still managing bulk ad accounts for my Canadian client. I almost run all objective in Facebook such as Page Post Engagement, Website Clicks, Conversion, Dynamic, Local Awareness, Video Engagement Etc.
My method of optimization is constant metrics monitoring till I get the right audience fit for the campaigns. Testing --- Monitor --- Optimize
Apart from being Facebook advertiser my strong skills would be reporting since I was a Reports Analyst way back in BPO industry.