Emem Ukpong

Emem Ukpong Content Marketer Nigeria • - •-• linkedin.com/in/-ememukpong Dedicated and creative content writer with 2 years of experience developing targeted and engaging SEO content. Proven ability to conduct in-depth research, craft compelling content, and drive web traffic through strategic content marketing. Strong collaboration skills with a keen eye for detail and a passion for solving problems using content. Eager to join a collaborative work environment where I will develop and utilize my skills for the success and growth of the company. WORK EXPERIENCE ___________________________________________________________________________________________ ____________________ Content Marketing Manager Netisens ICT ● ● ● ● ● ● Developed and executed data-driven content marketing strategies that aligned with business objectives, resulting in a 37% increase in qualified leads. Collaborated with writers, designers, content creators, video editors, and internal teams to produce high-quality content. Conducted market research and competitive analysis to guide content production, development, and delivery. Sorted relevant keywords; wrote, reviewed, and edited brand marketing content for clear brand messaging and lead conversion. Leveraged social media platforms and email marketing to drive audience engagement. Monitored and analyzed key performance metrics to measure content performance and inform future content marketing decisions. Content Writer Freelance Clients ● ● ● ● ● ● ● ● ● ● ● November 2022 – November 2023 Wrote and edited SEO content for independent clients in various industries such as marketing, travel, parenting, beauty & skincare, health & wellness, career, and personal finance, amongst others. Researched industry-specific topics and trends to ensure the accuracy and relevance of content. Conducted keyword research and on-page SEO. Edited web content before and after publication to improve content structure and readability. Collaborated with other writers, designers, editors, copywriters, and SEO specialists. Managed multiple projects simultaneously, communicated effectively with clients, and met deadlines. Developed content strategies for clients and provided recommendations for improving content effectiveness and engagement. Content Marketing/SEO Intern Global Commerce Media ● January 2024 – June 2024 October 2022 – January 2023 Assisted in developing and executing content marketing strategies to increase brand awareness and drive lead generation. Conducted keyword research to inform SEO efforts Wrote and edited blog posts, social media content, and product descriptions, and ensured content compliance with the company's style guide. Assisted in the production and delivery of commerce content. Monitored content performance. SEO Content Writer/Editor YAIOA ● ● ● ● ● ● ● ● July 2022 – October 2022 Wrote and edited high-quality articles resulting in a 33% increase in website traffic. Edited content drafts to improve content quality and meet SEO guidelines. Conducted in-depth research on various topics to ensure the relevance of content. Collaborated with the marketing team to develop editorial calendars aligned with the company's goals and objectives. Optimized content for search engines and improved organic traffic. Participated in team brainstorming sessions and offered creative ideas for new content initiatives. Monitored content performance and tracked key performance indicators. Provided data-driven recommendations to improve content effectiveness. EDUCATION ___________________________________________________________________________________________ _____ University of Uyo, Uyo, Bachelor of Science — Biochemistry 2018 — 2023 SKILLS & OTHER ___________________________________________________________________________________________ _____ Technical Skills: Content Writing, Content Marketing, Search Engine Optimization (SEO), Keyword Research, Editing & Proofreading, Copywriting, Content Strategy, Digital Marketing, Content Management. Soft Skills: Communication, Research, Adaptability, Attention to detail, Teamwork & Collaboration, Analytical skills. Techniques: Copyediting, A/B testing, Audience segmentation Tools: Grammarly (Premium), Google Suite, Microsoft Office, WordPress, Canva, SEMrush, Google Analytics, Google Search Console, Ahrefs. Certifications: Fundamentals of Digital Marketing Certification (2022) from Google, Digital Marketing and Content Creation (2022) from SideHustle, and Search Engine Optimization Certification (2022) from Hubspot Academy.