Emeka Okafor

EMEKA OKAFOR PROFESSIONAL SUMMARY EMPLOYMENT BACKGROUND Seeking a challenging position that utilizes Social Media Specialist my digital content creation and digital Mikano Motors | October 2023 - Current marketing skills. With my marketing In charge of handling all the social media platforms (Facebook, X (formerly background in handling social media, I Twitter), Instagram, TikTok, YouTube and LinkedIn). have gained experience in online sales Created a content calendar monthly and weekly with content clusters focusing and Customer Service. I am highly on various aspects of the products that were to be featured. motivated, well organized, and a fast Came up with script and ideas for content shoots and supervised. learner. I am effective working alone or as Ensured there was a timely response rate while responding to inquiries via a cooperative team member. DM and comments on social media. Generated social media reports weekly and anyzed changes Promoted the Chanagan Gala Night event on social media and ensured a more desirable turnout. Managed Marketing materials and gave account for their usage. Worked with influencers like Don Jazzy to create social media content to CONTACT INFO: further promote the brand and increase followership and engagements Mobile: - massively. Email:-Address: Lagos state, Nigeria Digital Marketing Manager Amel International Services Limited | October 2022 - August 2023 CORE SKILLS: Social Media Management (Handled social media pages and grew them to over a thousand followers and closed business deals via DM’s) Good Communication skills. SEO. Creative writing for Blogs and Websites. Google Analytics and Google My Business. Content Development and use of AI for content creation and other tools like Canva, Google Trends, Google and Microsoft Suites and others. Team Leading and management. Handled all the social media platforms (2 Facebook pages, a Twitter account, 2 Instagram accounts, and LinkedIn). Got the website indexed on Google via Google Search Console. Planned and executed a Black Friday campaign on social media Instagram, Twitter, and Facebook Ads which drove over 500 website visits, increase in followership by 900+, and page engagements and sales via the company's ecommerce website. Planned and executed a 12 Days of Christmas Raffle Draw campaign to drive website visits, chatbot interactions, social media engagements, and sales via Meta Ads and with the use of company brand ambassadors. Attended the Manufacturing Association of Nigeria (MAN) exhibition in October 2022 and met key stakeholders in the manufacturing industry, made valuable connections on behalf of the company, and also got valuable content for the social media pages. Attended the Lagos International Trade Fair in November 2022, analyzed the company’s competition (Checkers), and made marketing strategy suggestions to upper management. Planned a campaign around World Chocolate Day to introduce a 10% discount on all cocoa-related products and recorded a 2% increase in sales via the ecommerce website. ACADEMIC EDUCATION 2023 Harde Business School Product Management: Becoming a savvy product manager 2020 SMC University Bachelor of Science in Marketing 2018 Udemy Academy Digital Marketing Associate Social Media Marketing & Growth Hacking Online 2017 HubSpot Academy Inbound Marketing Certification 2017 Google Inc Online Digital Marketing Fundamentals REFERALS Available on Request. Digital Marketing Manager Nocopycopy | March 2021 - June 2022 Handled all the social media platforms (Facebook, Twitter, Instagram, and LinkedIn). Planned a digital marketing campaign around the theme of Africa Month in May 2021 to drive publicity for the product on the website and got over 400 web page visits and an increase in email subscriptions and software users. Set up an Eventbrite and Zoom meeting to host speakers at an online event. Grew the dormant social media pages and the follower counts of Twitter, Facebook, LinkedIn, and Instagram and improved the quality of content. Created and monitored Ads using Meta Business Suite and Google. Ran competitor Analysis (Turnitin) Optimized the website for SEO and indexed on Google Search Console Digital Marketing Manager and ICT Official Virgin-landmarts Limited | Feb 2020 - Jul 2020 Handled all the social media channels and created content calendars with Google Sheets for daily posting and monthly content planning. Optimized 3 articles on the company website for SEO and backlinks. Managed and ran System diagnostics on all the computers to keep them at optimum performance. Ran paid Ad’s on Facebook, Twitter, and Instagram with the objective being to sell landed properties at Ibeju-Lekki.. Replied to 100’s customer's inquiries via Direct Messages on Instagram and Facebook which led to over 10 sales. Helped with growth hacking for the Instagram and Twitter pages. Grew the followers on Instagram by almost 1000 and over 50 for the Twitter account. Came up with social media Ad concepts and giveaways during the COVID-19 pandemic to further promote the brand and increase reach and this gained the Instagram page 450+ followers. Set up web analytics for the website and monitored it. Social Media Manager Parats Educational Services| Feb 2017- Aug 2018 Collected and analyzed key web metrics including page views, transaction volume, traffic mix and click-throughs. Assisted in initiating search marketing tactics, which increased visibility and engagement with content in internet interfaces. Participated in online marketing initiatives including paid Ad placement, and marketing campaigns via social media. Created Instagram and Facebook pages and optimized the bios, grew the account to over 500 followers. Participated in Integrated Marketing campaigns and co-hosted seminars in universities to further market the brand. Social Media Manager and Content Writer Shayorepublic| May 2017- Current Wrote all the content on the blog shayorepublic.blogspot.com Created and curated all the content on the social media pages (Instagram, Facebook, and Twitter) Created the social media pages and grew the following to over a thousand all organically. Partnered with artists for brand publicity and sponsorship. Promoted and was involved in the marketing of the Tecno Spark Party in Lagos by Tecno Smartphones in 2017 . Digital Marketing Intern Hotels.ng| Oct 2015 - Jun 2016 Extracted historical data and updated over 50 reports to assist industry research. Promote upcoming events on social media. Assisted in social media content development by coordinating and implementing social media marketing communication. Answered questions through social media content and email. Sales and Marketing Representative ANNOC Enterprises | Jan2009 - Feb 2013 Provided sales support and customer service Responded to incoming calls and web-based email enquiries. Processed customer orders and resolved queries. Managed social media, online and print marketing. Managed reconciliation and monthly summary of the statements.