Emaan Liaqat

Emaan Liaqat, Marketing & Social Media Executive Sharjah, UAE,-,- SUMMARY Dynamic and results-driven marketing professional with hands-on experience in executing high-impact digital campaigns, creating engaging content, and managing brand presence across Instagram, Linkedin, Facebook, and TikTok. Skilled in leveraging current trends, platform algorithms, and data-driven insights to boost engagement, visibility, and lead conversion. Experienced in content creation, email marketing (including A/B testing and newsletters), SEM campaign management, and public relations initiatives. Proficient in using design tools such as Canva, CapCut, Adobe, and Al-powered platforms for efficient and creative content development. Strong focus on consistency through structured content calendars and strategic posting. Passionate about expanding brand reach and delivering measurable marketing success through innovative, digital-first strategies. WORK EXPERIENCE 01/2024 – 04/2025 Marketing Executive , Triterras Fintech Company Dubai, UAE Led Instagram strategy, growing engagement by 60% through viral Reels, influencer partnerships, and trend-based content. Created and managed multi-platform campaigns (Instagram, LinkedIn, TikTok, Facebook), boosting retention by 40%. Shot and edited video content independently using CapCut, Adobe tools, and AI editing platforms to enhance visual storytelling. Designed visuals and scheduled posts using Canva, AI tools, and detailed content calendars for consistent brand presence. Directed SEM and email marketing (A/B testing, newsletters), contributing to a 45% increase in revenue. Managed inbound leads, client follow-ups, and acted as a brand ambassador at public events. Supported SEO efforts with keyword research and contributed content for blogs, press releases, and whitepapers. 01/2023 – 12/2023 Social Media Video Creator, Adrenaline Driven Adventure Dubai, UAE Company Created multiple short-form videos (Reels/TikToks) using CapCut, InShot, and Adobe Premiere Pro, leading to a 47% increase in Instagram engagement. Utilized trending audio, visual effects, and meme formats. Worked closely with the marketing team to turn analytics into creative content strategies, increasing trip sign-up conversions by 22%. Conducted A/B testing on captions, thumbnails, and formats, improving average view duration by 38%. Maintained a structured content library for reuse and consistency across campaigns. Managed multiple campaigns with timely delivery, ensuring strong team collaboration and content alignment. 07/2021 – 12/2022 Social Media Marketing Specialist , Brandblitzz Social Media Dubai, UAE agency Led the scheduling of content and community engagement on Instagram and TikTok, creating impactful content with Canva and Capcut to boost brand visibility. Managed the Instagram account for the company’s influencer CEO, focusing on content creation, editing, and brand partnerships. Initiated outreach initiatives on all platforms, resulting in a 40% conversion rate for leads. Developed and executed advertising campaigns that increased audience reach by 50%. Maintained strong public relations with clients through regular follow-up and review sessions to foster ongoing engagement. Collaborated with influencers on Instagram to identify advertising opportunities; crafted compelling proposals and coordinated communication until achieving campaign success, optimizing outcomes and pinpointing areas for improvement. 06/2020 – 06/2021 Front Desk Representative, Crown American Private School Ajman, UAE Directed public relations efforts with the community and parents, promoting positive interaction and partnership. Received parents and meticulously recorded detailed information on students, events, and administrative activities. Worked closely with management to deliver prompt and precise updates on all incidents and occurrences. Managed phone calls and emails, proactively addressing inquiries related to fees and administrative concerns. Used Microsoft Excel to keep organized records, ensuring clarity and transparency in information management. SKILLS SET Digital Marketing & Strategy Social Media Marketing, Email Marketing, Lead Generation & Conversion, Influencer Campaigns Management, Public Relations, Google Analytics, Creative and Strategic Thinking & Execution, Meta Ads Manager, SEO Strategies, SEM Campaign handling Content Creation & Media Content Creation, Editing, Photo & Videography, Copywriting, Canva, CapCut, Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro), AI Tools (Runway, Firefly) Communication & Collaboration Excellent Verbal & Written Communication, Teamwork & Cross-Functional Collaboration, Clear Briefing & Reporting to Stakeholders, Strong Interpersonal & Client-Handling Skills, Collaborative Brainstorming & Ideation, Conflict Resolution & Active Listening, Adaptability in Fast-Paced Team Environments, Effective Work Under Tight Deadlines Tools & Productivity Microsoft Word, Microsoft Excel, Microsoft PowerPoint, Microsoft Office, Microsoft Teams, Google Workspace (Docs, Sheets, Slides, Forms), Hootsuite, Buffer, Later (Social Media Scheduling), Meta Business Suite, Google Trends & Keyword Planner EDUCATION 09/2024 – Present College de Paris university Bachelor of Business Administration, Marketing CERTIFICATION 09/2024 – 10/2024 Fundamentals of digital marketing , Google 08/2024 – 09/2024 Marketing through the internet and social media , Alison Academy INTERESTS Photography Editing Story writing Videography Traveling LANGUAGES English Turkish Urdu Arabic Sharjah