Elysia Bentley

Elysia Bentley OBJECTIVE: I am a Content Manager and Marketing Strategist with more than three years marketing experience. I have worked for clients ranging from startups in the tech space to e-commerce businesses , insurers to restaurants, and everything in between. I have mastered a number of skills during my career as a freelancer including social media management, paid advertising on social media, copywriting, SEO tailored blog writing, and content marketing. I have experience working on various platforms including Instagram, Facebook, LinkedIn, Twitter, YouTube and Pinterest but am also adept at optimizing and producing digital content for other mediums. SKILLS AND SOFTWARE: 1. Content Creation Developing a content strategy and planning campaigns Copywriting for websites, social media and communications (email, newsletters) Research and write marketing collateral Canva for visuals 2. Social Media Management Manage the social media accounts for clients Scheduling and posting of all content Managed advertising Used Canva to create images for posting Measure and report on analytics 3. Marketing Developing marketing strategies and plans Start to finish campaign management Managing a team of employees and freelancers Drawing up and managing a budget Create physical marketing collateral 4. Software and platforms Microsoft office - proficient Facebook, Instagram, Twitter, Linkedin Canva Hootsuite, Buffer WORK EXPERIENCE: Company Name: Intellective / Freelance Address: Johannesburg, South Africa (also have international clients) Position: Content Creator, Social Media Manager, Marketing Strategist Inclusive Dates: Sep 2016 to Present Main Tasks: Start to finish marketing campaign management, social media marketing, digital marketing, brand management
 Experience in performance assessments of previous campaigns, social media penetration and evaluation of marketplace presence to determine optimal brand strategy
 Create website and social media content as well as writing corporate communications and blogs
 Delivering measurable and meaningful insights
 Experience working with global clients
 Majority of clients in the financial services sector Company Name: AON Address: Johannesburg, South Africa Position: Market Development Manager Inclusive Dates: May 2015 to Aug 2016 Main Tasks: New business accounts expanding into new markets Assist clients with international risk exposure Networking within several key industries Nurtured relationships with strategic partners and intermediaries Company Name: Marsh Address: Johannesburg, South Africa Position: All-in-one eComm VA Inclusive Dates: July 2013 to April 2015 Main Tasks: Developed relationships predominantly with CFO’s and COO’s Managed the insurance portfolios for complex clients in the financial services and investment industries, including PPS Insurance Company, Ethos Private Equity, BankServ and Kagiso Tiso Holdings Continually worked at networking and cross selling Excelled at cultivating relationships with internal and external stakeholders EDUCATIONAL ATTAINMENT: Tertiary: Bachelor of Business Administration – major Marketing Management. Currently also busy with a Bachelor of Science in Computer Science (first year) PERSONAL PROFILE: Date of Birth: 11 January 1983 Place of Birth: Johannesburg, South Africa Place of Residency: South Africa Age: 37 Sex: Female Citizenship: South African