ELVIRA BAGAEVA
5 years in Marketing
Strategy, Tactics,
Value Proposition
Customer Insights
Budgeting
Market & Competitor
Analysis
NPI Launch
3 years in Event
Management
Full Circle
Preparation
Content & Agenda
Formation
Collaboration with
Speakers
Current Business
Growth YTD 2019
+25% vs YTD 2018
Collaboration with
Diverse Teams
Advantageous Skills
Integrity Selling
Webinars
Arrangement
Success Stories
Preparation
Problem Solving
EMEA Marketing Team
based in Switzerland
Cross Functional Teams
(Legal, Logistics, IT,
Quality)
Sales Team across Russia
Languages
Experience with
Different Customers
Surgeons
Distributors
Administrators
Sales Team
Russian (native)
English (fluent)
French (intermediate)
Spanish (beginner)
Experience with
Educational Courses
Preparation
Technically Complex
Products
ELVIRA BAGAEVA
EDUCATION AND QUALIFICATIONS
2005 – 2010
Higher Education. Diploma of a Specialist (5 years of study, analogue of
Bachelor’s + Master’s degrees)
Russian Economic Academy n. a. G.V. Plekhanov, Moscow
Qualification of an Economist with a degree in the International Economics
specializing in Foreign Economic Activity
WORK EXPERIENCE
October 2016 –
Present time
Johnson & Johnson LLC, Moscow, Product Manager
DePuy Synthes Mitek Sport Medicine & Extremities
Responsibilities:
•
Planning and building a brand strategy by defining targeted segments,
strategic marketing activities, marketing targets & positioning
•
Identification of customer insights and market trends, including
relationships with customers and influencers that enhance delivery of
marketing strategy and business results
•
Development and implementation of comprehensive marketing plans
to effectively achieve business goal including business planning, brand
message, pricing, product mix, selling execution, portfolio
management
•
Implementation of marketing communication by creating value
proposition, key messages, promo materials, promotional activities and
managing outside agencies & partners
•
Management of marketing budget, profit & losses, operational
expenses
•
Evaluation and analysis of sales, market volume, market share, market
dynamics
•
Cooperation with planning & logistics department including sales
forecasting and stock management
•
Development of commercial policy for distributors based on focus
group products
•
Launch of new products including evaluation of market opportunities
& needs, pre-market preparation, registration process, launch strategy
and planning
•
Coaching of a marketing assistant & a marketing specialist for effective
cooperation with the team & other business functions
•
Patient awareness site launch under preparation
October 2014 –
October 2016
Johnson & Johnson LLC, Moscow, Senior Marketing Specialist
Responsibilities:
•
Development of the corporate image of the department of DePuy
Synthes Joint Reconstruction by preparation and implementation of
new promo materials, the product catalogue, clinical summaries, new
expo booth, sample kits, anniversary events
•
Management of customer relationship by implementation of patient
actions/PR campaigns and results evaluation
•
Cooperation with the colleagues from the other departments on mutual
projects
•
Complaints management including communication to customers and
•
•
•
•
complaint reports to internal authorities
Validation of market data: market share, market volume, market
potential
Update and analysis of data on technical descriptions, customers,
tenders
Control and verification of marketing expenses and budget in
cooperation with the financial department
Preparation of a monthly newsletter for the department covering
commercial results, educational activities and achievements of the
team
September 2013 –
October 2014
Johnson & Johnson LLC, Moscow, Senior Professional Education
Specialist
Responsibilities:
Previous responsibilities of Professional Education Specialist plus full scale
educational event management:
•
Event selection, programme preparation and participants selection in
coordination with marketing & sales teams
•
Cooperation with international event organisational teams and
associations
•
Cooperation with speakers & lecturers regarding the course content
and arrangements
•
Teamwork & close collaboration with marketing & sales teams
March 2012 –
September 2013
Johnson & Johnson LLC, Moscow, Professional Education Specialist
Responsibilities:
Coordination of local & international educational events:
•
Search of educational events & courses in accordance with requests
from marketing & sales teams
•
Full preparation of educational trips including collection & verification
of documents, preparation of visas, tickets, accommodation, catering,
transfers, informational letters for participants and accompanying staff
•
Attending events and accompanying participants for monitoring and
coordination on site
•
Preparation of educational materials (product samples, course
programs etc)
•
Cooperation with suppliers regarding event arrangements, production
of promo materials
Data Analysis:
•
Gathering, analyzing and reporting information on event organization
expenses
•
Gathering feedback forms, data and results of events held and
analyzing their effectiveness
May 2011 –
March 2012
Johnson & Johnson LLC, Moscow, Professional Education
Coordinator
Responsibilities:
Assistance in organizing educational events for surgeons:
•
Gathering information about upcoming local educational events and
documents in accordance with internal procedures
•
Preparation of trips, tickets, accommodation, informational letters and
feedback forms for attendants
Data Analysis:
•
Gathering, analyzing and reporting information on event organization
expenses
•
Gathering feedback forms, data and results of events held and
analyzing their effectiveness
ACHIEVMENTS
February 2015
DePuy Synthes The Most Valuable Support 2014 Award in J&J Russia
March 2015
DePuy Synthes Connect Award for outstanding leadership, teamwork and
resilience
DePuy Synthes Best Team 2018 Award for a new educational format
March 2019
OTHER SKILLS
Trainings
Languages
Computing
Driving
Timing & Priorities, Presentation skills, Negotiation skills, Integrity Selling
English (fluent), French (intermediate), Spanish (beginner), Russian (native)
MS Word, MS Excel, MS Power Point, Adobe Acrobat, Google Docs
Driving license Category B
