Pinterest to drive website traffic
Pinterest is more than just a social platform. It is a search engine like Google, but more of a visual library. When you start viewing and utilising it as a search engine, you will get to see a significant difference in your marketing strategy. People who come on to Pinterest are planners and are looking for answers to their queries. Pinterest reaches 83% of all women, of ages 25-54 in the US, and are called "deciders". They make up for the 80% of household buying which in turn controls more than 50% of the wealth in the entire country! This just goes to show that people on Pinterest have a clear intent in looking for something specific that could potentially inspire them to take action on it. That's how you show up to your audience: by providing answers to their queries.
So how does this fit to your marketing strategy? By creating valuable content for them, we encourage them to click on to your pin. To simply put it, Pinterest drives traffic to your site.
Unlike the usual social media platforms, we do not have to allot so much time on this platform. We just need to put up your content and optimise your account, and voila, start seeing the traffic come into your site!
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