Elohor Ogbede
- / --PROFESSIONAL SUMMARY
Result driven Sales, Marketing and Communication Lead able to leverage marketing, team leadership and planning strengths to drive competitive growth for branded products. Knowledgeable about market trends, conditions and consumer buying habit Pan Nigeria. I have vast experience in content development, product design and development, stakeholder engagement, digital marketing, communication and brand strategy with a focus on both profit and social ROI.
KEY SKILLS
Skills
Communication strategy
Content Development
Campaign strategy and management
Management
Budget Control
Digital marketing
Research Development
Website Management
VOLUNTEER AND HOBBIES
Volunteer, Slum2School Africa
Ardent music lover
Fashion enthusiast
Bartending
WORK HISTORY
Trade Marketing Manager – (BRAND – ULTIMATE SPORTS NUTRITION)
MIKADO NIGERIA LTD, October 2014 – Present
Built, implemented and enhanced marketing initiatives Pan - Nigeria to maximize outreach and sales.
Increased credibility and client awareness by developing technical/non-technical marketing collateral and presentations, articles and newsletters.
Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation.
Ensures delivery of all campaign applications on time, to budget and to the highest standard. Created and manage marketing campaigns schedules, produced marketing communications collateral.
Responsible for partnership engagement for all projects within my portfolio, across West Africa.
Oversee website management, social media content and database analysis.
Responsible for developing Trade Marketing plan in line with Brand Plan and Sales Channel.
Built budget to carry out sales and promotion plans.
Responsible for developing planograms/layouts at retail for product merchandizing.
Actively engaged with media journalist and other strategic brand influencers to promote brands
Prepared regular client reports, researched based forecast on existing/new client briefs.
Channel Marketing Specialist – (BRAND – PULS NUTRITION)
MIKADO NIGERIA LTD, October 2014 – 2018
Played advisory role to the sales team on winning pitch for business development.
Co-ordinated retail marketing activation (In-store and Out-door) within channels.
Responsible for promoting products in-store by right placement in category, out of category or extra displays.
Conducted market analysis and monitored competitive activity.
Ensuring that promotions and brand perception plans are carried out successfully( footfall, conversion rates, loyalty programs).
Responsible for communicating plans according to their category roles to retailers.
MIKADO NIGERIA LIMITED - Executive Assistant November 2012 - March 2014
Carried out clerical tasks.
Responsible for answering calls and handling queries.
Responsible for organizing travel and preparing complex travel itineraries.
Oversee, planned and organized events.
Ensured meeting were booked at appropriate times.
Developed presentations for executive meeting.
Managed and reviewed filing and office system.
Generated daily/weekly report to the managing director.
Carried out successful internet researches.
Responsible for preparing required documents for meetings.
Responsible for managing executive projects.
Responsible for ordering stationery and office equipment.
Managed the MD’s itineraries..
,
SPRONKS CREATIONS LIMITED (Executive Trainee) January 2009 - November 2012
Provided sales and administration of event services to companies and clients.
Performed general office duties including preparing invoices, chasing debts, accepting telephone calls and deliveries.
Liaised with customers via e-mail
Carried out receptionist and, accepting telephone calls and deliveries.
Managed stock replenishments via computer system.
Coordinated and catered for events.
Provided adequate mentoring support for teams.
Delivering adequate information of goods and services for consumers and clients
Promote awareness through email servicing, digital marketing using social network sites
Dealing with telephone and e-mail queries raised by clients, ensuring
queries are resolved or redirected as appropriate, whilst maintaining a polite, efficient and professional manner at all times.
Performing general administrative duties including data entry and filing.
Assist in the production of monthly management accounts.
ADDITIONAL EXPERIENCES
Emmanuel Horticultural Garden
Garden Manager April 2008 – November 2008
Bartending
Spronks Boisson Palais May 2010 – November 2012
Volunteer – Sales and Partnership
Slum to School Africa (Non Corporate Organization) September 2014 – Present
EDUCATION
University of Abeokuta, Ogun state-.
B.Sc Botany.
Elite Bartending School, Miami . USA . – May 2011
Introduction to Bartending 101
Ace Analytics November 2014
Team Building
Ace Analytics November 2014
Creativity and Problem Solving Skills
