Contact
- (Mobile)-
www.linkedin.com/in/ellymdedi
(LinkedIn)
Top Skills
Digital Marketing
Data Analysis
Customer Journeys
Languages
English (Native or Bilingual)
Swahili (Full Professional)
Certifications
Learning Data Science: Tell Stories
With Data
Data Visualization for Marketers
Google Ads (AdWords) Essential
Training (2019)
Advanced Product Marketing
Social Media Marketing: Strategy
and Optimization
Elly Lumbasio Mdedi
I help brands generate sales and convert quality leads to real
business by innovating digital strategic processes that work.
Kenya
Summary
I help team leaders with out-of-the-box thinking and creative ideas
to generate exposure/sales through online platforms and convert
quality leads to real business.
I participate in the development and execution of strategic and
tactical business plans to executively assist CEOs, GMs and CFOs
drive more value to their markets against competitors' products or
services.
I'm also an excellent wordsmith who makes sense of vague facts
and whimsical musings by turning them into compelling, scintillating
prose for your formal/informal online content.
Experience
Upwork
Social Media Marketing and Strategy Consultant
February 2016 - Present (5 years)
Kenya
A highly experienced digital marketing manager that talks strategy, KPIs,
ROI, ROAS, custom/lookalike audiences, pixels, optimization, scaling; literally
everything a pro does to make potential winning strategies become actual
profit-making business models.
Key Achievements
*60.25% Return on Ad Spend
*$3.05 per Website Purchase
*$0.02 per Website Traffic Link Click
*Over 3 Years of Facebook Marketing Experience
Responsible for:
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- Setting up Business Manager, Ad Accounts and Google/Facebook Pixel
Implementation
- Formulating niche-based social media marketing strategies relevant to high
ROI and ROAS
- Creating Custom Audiences from existing CMS/Excel or Website Visits
- Coming up with Creatives and Ad Copies for Facebook ad campaigns
- Carrying out Audience Identification and Targetting through Audience
Insights, Amazon Bestsellers, and Google Adwords Keyword Planner
- Uploading existing Product Catalogs from partnering sites like
WooCommerce and Shopify to Facebook Business Manager
- Running and Optimizing Facebook ad campaigns
- Statistical Analysis and Reporting of existing Facebook ad campaigns
Check out my LinkedIn project section for examples of successfully completed
projects.
Hogarth Worldwide
SEO Expert - Remote
January 2017 - Present (4 years 1 month)
Remote
Key Achievements
- Carried out SEO Keywording for Uber LLC
- Successfully completed Transcreation and Translation (English-Swahili/
Swahili-English) for ENO advertisement
Providing premium copywriting, editing and proofreading services in
advertising and other marketing communications for our clients across all
media with expertise in English and Swahili over the last 1+ year.
Taste Afrique Limited
Social Media Manager
March 2016 - October 2018 (2 years 8 months)
Nairobi
Key Achievements
- Increased the Turnover from 20% to 80% via social media marketing and
marketing for the last 3 years.
- Advised on corporate sales strategy regarding social media.
Spearheaded strategy funnels on social media platforms to inspire, build
affinity and drive awareness for the startup.
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Textbroker UK
Freelance Expert Copywriter
September 2014 - October 2018 (4 years 2 months)
Remote
Key Achievements
- Content Creation through attractive, engaging and converting passive
readers into lovers of blogs, videos, e-books and more.
- Continuously growing Content Strategy of different clients by coining robust
strategy in copywriting, editing and proofreading to drive profitable outcomes.
- Developing Content Marketing Platforms by creatively tracking and
refining market copies, editing and proofreading to provide foresight on the
performance of strategic objectives through in-depth analytics that proves your
ROI.
Providing excellent, custom-made, unique copywriting, editing and
proofreading skills for businesses for 4 years now.
Orders include:
- SEO-optimized web copy
- Blog posts
- Articles
- News and press releases
- Book and music reviews
- E-commerce descriptions
- Buyer guides and beyond.
Amref Health Africa in the USA
Volunteer - Medical Laboratory Technologist
April 2014 - August 2014 (5 months)
Kibera
High accreditation and participation in:
- Routine laboratory testing
- ART follow up testing
- Clinical chemistry
- Microbiology
- Parasitology
- Haemotology
- Phelobotomy
- Quality control with reference to internal and external research practices such
as housekeeping, and data collection in monitoring, evaluation and research
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- Formulation of monthly reports.
Kenya Agricultural Research Institute
Research Intern
May 2012 - July 2012 (3 months)
Kabete
Took part in the research pertaining to:
- Maize lethal necrosis with specificity to maize chlorotic mottle virus
by engaging DNA extraction, Polymerase Chain Reaction and Gel
Electrophoresis practices as diagnostic and quantification methodologies.
- Involved in plant tissue culture processes as pertains to provision of
contaminant – free environment, preparation of culture media, propagation
and acclamatization. This was in relevance to Vanilla (Coastal Kenya Origin),
Sweet potato (Central Kenya Origin) and Napier grass (Western Kenya Origin).
Education
University of Eldoret
Bachelor of Applied Science - BASc, Biotechnology and
Biosafety · (2009 - 2013)
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