Elly Mdedi

Ecommerce Portfolio Role: Ecommerce Digital Advertising Expert Key responsibilities include:  Paid advertising across Facebook, Instagram and Audience Network in addition to demonstrating experience across analytics for each channel.  Owning campaign set up, execution and measurement, including frequent A/B testing and refreshing of campaign.  Prepare reports which succinctly summarize traffic, conversion and user engagement analysis. Key responsibilities include:  Identify pain points and opportunities in performance analysis, making recommendations around optimizing the spend.  Determine effective keywords and search strategies.  Diligence and consideration managing budget optimization strategies.  Identify pain points and opportunities in performance analysis, making recommendations around optimizing the spend. ONLY FROM ENGLISH SPEAKING COUNTRIES – US, UK, CANADA, AUSTRALIA, NEW ZEALAND $87,419 Ad Spend $279,522 Direct Revenue ONLY FROM ENGLISH SPEAKING COUNTRIES – US, UK, CANADA, AUSTRALIA, NEW ZEALAND $8,034 Ad Spend $95,953 Direct Revenue ONLY FROM THE UNITED STATES – MAJOR CITIES ONLY $5,294 Ad Spend $26,551 Direct Revenue ONLY FROM UK – MAJOR CITIES ONLY $915 Ad Spend $18,789 Direct Revenue