Ellena Whitfield
Social Media and PR Specialist.
--SKILLS
Writing, interviewing and public speaking.
Experience working with corporate brands on sponsored social media posts and integrating brand products in online video.
Promotional Twitter, Instagram and Facebook posts and accompanying captions.
Live music and portrait photography.
iMovie, Canva, Adobe Lightroom and some Photoshop.
Google Analytics navigation, organization and interpretation.
EDUCATION
Arizona State University, Phoenix, AZ - Journalism & Mass Communication
AUGUST 2017 – MAY 2021
Walter Cronkite School of Journalism and Mass Communication
BA in Journalism and Mass Communication, minor in Digital Audiences, and certificate in Marketing and Marketing from the W.P. Carey School of Business.
Torrey Pines High School, San Diego, CA
Graduated JUNE 2017
AWARDS AND ACHEIVEMENTS
Best Photographer: Blaze Radio Music Department (2019)
ASU Dean’s List: 3.5 GPA or higher (December 2017 - present)
Receiver of ASU Provosts Scholarship
Google Ads Certificates: Search, Display
EXPERIENCE (Major-Related)
Tell All Your Friends PR & Management
Social Media and PR Intern
JANUARY 20221 – PRESENT
Intern for New York-based entertainment Public Relations firm.
Assists vice president with daily public relations tasks: campaign organization and planning, client onboarding processes, and social media content creation.
Cronkite Digital Audiences Lab, Phoenix
Digital Analytics Specialist
AUGUST 2020 – DECEMBER 2020
Worked alongside other students to create content for a variety of clients and monitor digital activity to maximize company goals:
Drafted and ran Google search ad campaigns.
Optimized Google search ads with keyword research and Google Analytics data.
Drafted paid media content for approval from client.
Used Outbrain and Brandzooka to publish paid media campaigns.
Evolve PR and Marketing, Scottsdale
Social Media and PR Intern
JANUARY 2020 – MAY 2020
Designed social media graphics and content calendars for clients across the board, from restaurants to sports tournaments. Assisted the Public Relations department in pulling TV clips, newspaper and magazine features, researching for clients, and promoting upcoming events.
MOTORMOUTHMEDIA, Los Angeles
Publicity Intern
MAY 2020 – AUGUST 2020
Organized press reports, wrote press releases and conducted appropriate research for a variety of music artists under the Los Angeles-based firm.
YouTube.com & Instagram
Internet Influencer
MARCH 2016 - PRESENT
Paid corporate and music-promoter to 73,000+ YouTube subscribers
Warner Brothers Studios
Collaborated with Warner Bro.’s ASU campus ambassador to promote “IT: CHAPTER TWO” in an interactive YouTube video.
Universal Music Group
Collaborated with record label to feature one of their represented bands in a song and music video review.
Promoted record label’s client’s new merchandise in Instagram post.
Promoted client’s new merchandise and album in an interactive “merch unboxing” video.
Pollen
Promoted music festival rewards program to Instagram audience of 10,600+ followers.
Supplied followers with unique invite code that generated an increase in sign-ups.
Zaful.com
Broadcasted a fashion “try-on haul” of Zaful.com products.
Generated attendance via advance promotion to 29,000 Twitter followers.
Amino Apps
Leveraged YouTube audience to promote music and fandom-themed iOS mobile application.
VNYL Inc.
Broadcasted reviews of monthly record package subscription service.
Blaze Radio: Arizona State’s Local Student Station - Assistant Music Director
AUGUST 2017 - PRESENT
Assists Head Music Director with securing press passes for the station to attend , managing the station’s online music content, and planning station-wide activities.
Host of weekly on-air talk show, “What The Punk?!” (Jan. 2018 - present)
Weekly on-air DJ (Sept. 2017 - Dec. 2017)
The Spark: Blaze Radio’s Music Blog - Writer and photographer
AUGUST 2017 - PRESENT
Frequent reporter and writer for The Spark.
Reviews live concerts, interviews musicians for lengthy feature stories, and photographs performances.
Reviews new songs and albums.
The Cut, Phoenix, AZ - Social Media & Marketing Manager
SEPTEMBER 2017 - DECEMBER 2017; SEPTEMBER 2019 – DECEMBER 2019
Manages and monitors all main social media accounts for The Cut, a student-run entertainment, sports and news program based out of the Walter Cronkite School of Journalism.
Creates content for the program’s Instagram stories, Snapchat stories, Twitter account, and helps come up with marketing strategies to spread awareness.
The Odyssey - Writer
JUNE 2019 – AUGUST 2019
Publishes articles for the ASU Odyssey page, each accumulating at least a few hundred reads after initial publication.
Articles are centered around a range of topics including music, internet personalities and mental health advocacy.
Downtown Devil, Phoenix, AZ - Reporter
AUGUST 2018 - DECEMBER 2018
Published reporter and writer for Downtown Devil, a student-run news outlet for the Downtown Phoenix area.
Stories were primarily about art, politics and business.
The Falconer, San Diego, CA - Reporter
JANUARY 2017 - JUNE 2017
High school newspaper reporter and writer.
Published several articles that covered sports, entertainment, and special education topics.
WORK EXPERIENCE (Non Major-Related)
HomeGoods, Solana Beach, CA – Cashier & Greeter
JUNE 2020 - AUGUST 2020
Rang up customers, organized inventory, handled large furniture-orders and assisted in all front-of-house tasks.
Welcomed customers in at the front of the store, kept track of the building’s capacity limit and directed patrons to sanitized carts.
Canyon Cafe, Phoenix, AZ - Server
JANUARY 2018 – MARCH 2020
Server for large business-casual restaurant with extensive food and drink menu.
Took orders and tended to all customer requests.
Took part in maintaining the restaurant’s casual-yet-sophisticated image, and provided friendly, caring service to customers.
Paz Cantina, Phoenix, AZ - Hostess
JANUARY 2019 - MAY 2019
Hostess at a trendy café, bar and venue in Downtown Phoenix’s arts district.
I greeted guests into the restaurant and took them to their tables, handled reservations and to-go orders, helped plan for larger parties, kept bathrooms clean and organized, and provided friendly service to customers as they entered the restaurant.
Il Fornaio, Del Mar, CA - Hostess
JUNE 2018 - AUGUST 2018
Hostess at an upscale Italian eatery in San Diego.
Handled all front-of-the-house tasks and assisted servers when necessary.
