Ellen Life

 ELLEN M. LIFE ACD/Senior Copywriter cargocollective.com/ellenlife EXPERIENCE Walgreens DigitalChicago, Illinois Team Lead/Senior Copywriter & ContentFebruary 2015-Present Lead a team of 5 writers and designers Evolve and maintain the Walgreens.com brand and customer experience Drive UX and customer experience, employing design thinking Develop customer & creative strategy with store-side/digital merchandising teams Manage site marketing and email communications, omni-channel campaigns and channel content strategy GA Communication GroupChicago, Illinois Senior Copywriter, Social Media Strategy, Comm. Mgmt. March 2013-September 2014 Lead writer and community manager for agency's biggest accounts Accounts: Vitaphenol Skin Care, Obagi Skin Care, Upsher-Smith Labs, AmLactin Freelance, variousChicago, Illinois ACD/Senior CopywriterJuly 2012-Present Danaher: Navman Telematics(Contract, 10/14-1/15) MSI: Serta, LiftMaster(Contract, 1/13-3/13) Plan B [the agency alternative]: Azteca Tortillas, Oakwood Worldwide, Field Fastener, Optima Health, Peridot Manufacturing Corp. (Contract, 8/12-2/13) Tris3ct: DeVry(Contract, 7/12-12/12) mcgarrybowen: Bud Light Designkitchen: Methode, Motorola TMP WorldwideChicago, Illinois ACD/Senior CopywriterMarch 2010-July 2012 Ad Age’s #33 Digital Agency, 2012 Lead teams with flexibility, mentorship and big-picture vision; develop strategy that results in creative work teams can be proud of; strive for results and the unexpected Accounts: Walmart, Motorola Solutions, P&G, Disney, ESPN Quadrupled share of Walmart account in 6 months; IAC’s Outstanding Website 2012 HBG HealthChicago, Illinois Senior CopywriterJuly 2009-January 2010 Creative and brand strategy development with a core focus on health and wellness Mobium Creative GroupChicago, Illinois Advertising CopywriterMarch 2006-March 2008 Created, produced and supervised multi-million dollar, integrated b2b marketing campaigns across TV, radio, Web, print, etc. Accounts: Time Warner Cable, Intermec, Pitney Bowes MapInfo, Moog Northrop Grumman ITGreenbelt, Maryland CopywriterOctober 2002-August 2003 AWARDS AND EDUCATION Muse Creative Awards Rose Gold Video award, 2017 Internet Advertising Competition Outstanding Website, 2012 AMA (American Marketing Awards) 14 Best of Division awards, 3 Awards of Excellence Business Marketing Association Tower Awards Best in Show award Mark Awards for excellence in cable marketing 3 Gold awards, 2 Silver awards Virginia Commonwealth UniversityRichmond, VA The VCU Brandcenter (www.brandcenter.vcu.edu) M.S., Communications and Advertising University of Maryland, College ParkCollege Park, MD B.A., Journalism, French and Vocal minor