Ellen Koch

ELLEN KOCH MARKETING & DESIGN 1412 NE Bluff St Lee’s Summit, MO 64086 t:- e:-w: ellenwkoch.com WORK EXPERIENCE Ellen Koch Designs Lee’s Summit, Missouri 2014 - Present Freelance Designer • Create websites, logos, branding, package design and advertisements (digital and print) for a variety of clients • Served as a freelance designer for The Cheat Sheet creating client mocks, advertising for the website and created Media Kits • Designed infographics, fact sheets and client year review booklets for Kimberly Capwell, PR • Created handlettered illustrations for Design Clique SPIN! Neapolitan Pizza Kansas City, Missouri 2017 - 2018 Director of Brand & Marketing • In charge of the day-to-day execution and implementation of restaurant marketing and advertising initiatives • Created, implemented and measured the success of all marketing programs • Developed and managed budgets for marketing and communications programs • Provided Art Direction for all photoshoots • Developed and maintained communication with key partners in Operations to create solid marketing promotions and plans • Managed restaurant reviews and social media channels across all platforms for 17 restaurant locations • Managed brand promotions to drive sales • Created and executed marketing initiatives for new projects and seasonal promotions • Managed and directed outside agencies to ensure brand standards were upheld • Direct contact for all guest complaints and inquiries Megan Harrison Consulting Remote 2015 - 2017 Creative Director • Designed email marketing campaigns and advertisements for print and digital • Worked with clients to advise, create and execute design standards and solutions • Front-end web development • Created graphics, banners, landing pages, and web sites • Designed layout and templates for maximum usability with a high focus on • user experience • Developed and evaluated new strategic campaigns for clients to raise their brand profile and footprint • Responsible for the direction of all creative and strategy for clients SPIN! Neapolitan Pizza Kansas City, Missouri 2013 - 2015 Project & Graphics Manager • Lead creative for 18 Restaurants (in 5 markets) • Designed email campaigns from concept to completion • Apparel Design of: staff shirts, promotional shirts and bike jerseys and socks • Coordinated local store marketing efforts and in charge of event management • Prepared files for press and worked with all printing vendors • Designed a full menu redesign including: menu banners, carryout menus, POS menus, wine and beer signage, training manuals and bar menus • Designed and implemented training brochures and booklets • In charge of all design for seasonal promotions including: lobby posters, check presenter inserts, email design and any in-store displays needed ELLEN KOCH 1412 NE Bluff St Lee’s Summit, MO 64086 t:- e:-w: ellenwkoch.com MARKETING & DESIGN WORK EXPERIENCE TVH Parts, Co. Olathe, Kansas 2010 - 2013 Graphic Designer • In charge of the art direction and creative direction for the 2013 Ad Campaign • Developed literature for TVH University courses each year, email campaigns, magazine advertisements and event photography • In charge of the 2012 and 2013 interior redesign, which included working within budget, coordinating contractors and coordinating marketing materials • Developed fliers, posters, greeting cards and 2,000+ page catalogs to promote company products from concept to completion D Phillips Creative Design Kansas City, Missouri 2009 - 2010 Graphic Designer • Met with clients to determine their creative goals for each project • Created logos, advertisements and participated in strategy meetings • Handled updates to magazine layouts and page spreads • Worked with printers and vendors E D U C AT I O N JCCC Overland Park, Kansas AAS Graphic Design, 2009 • Identity System chosen for JCCC Office of Diversity, Equity & Inclusion (Spring 2009) • Best of Show portfolio review (Spring and Fall 2007, Spring and Fall 2008) The University of Kansas Lawrence, Kansas BGS English, 2007 • Creative Writing Emphasis SKILLS Adobe Creative Suite Indesign Illustrator Lightroom Photoshop HIGHLIGHTS Increased SPIN! Club App members from 5,000 to 50,000 over 7 months through Marketing promotions Increased the SPIN! Club Email average open rate from 10% to 15-25% (varied by market) Microsoft Office Created and deployed a new advertising campaign for 3 new seasonal salads, which resulted in a 25% increase of salad sales over the 3 month campaign Wordpress Gold AMBIT Award and Gold SMKCKC Award for the Ciao Bow Wow Campaign (2015)