Ellen Gutierrez

25 years of advertising experience as a brand strategist. Pharma and CPG categories. Brand idenity, positioning, messaging, portfolio architecture, competitive analysis, persona development and segmentation. Workshop and research development and moderation. New product launches. Relationship management and leadership. Creative brief development, new business development, training and mentorship. Research analysis and storytelling. Shepherding creativesthrough the creative developmental process. Possessing the gravitas, emotional intelligence and leadership experience expected from someone with 25 years of experience. Hoping to share my knowledge in an environment of collaboration and growth