Ellen Breland

ELLEN BRELAND SENIOR DIGITAL MARKETING MANAGER PROFILE CONTACT Demonstrated expertise in driving positive results in product - marketing, digital strategy, brand management, and business development. An initiative-taking manager with an linkedin.com/in/ellenbreland accountable approach and a keen sense of responsiveness. Excels in developing and implementing marketing strategies Long Beach, NY through creative thinking and a wealth of experience. Forges strategic relationships, anticipates client requirements, conducts relevant market research, and utilizes marketing resources to exceed client goals. Possess a keen eye for detail and a flair for creativity, with the ability to quickly understand new products and markets. EXPERIENCE - KEY SKILLS B2B Strategic Marketing Brand Management Social Media Marketing & Ads (Facebook/Instagram) SENIOR MARKETING MANAGER, KEY MARKETING GROUP Ecommerce Product Marketing (Amazon/WooCommerce) REMOTE | 2020 - PRESENT Digital Marketing    Spearheaded the development/execution of comprehensive marketing plans for B2B clients across varied industries. Managed costs and implemented project milestones & deadlines for a results-driven, agile team of expert vendors. Developed marketing collateral and digital nurturing campaigns to drive growth, enhance brand awareness, (ActiveCampaign/Mailchimp/ Pardot/Constant Contact) Client Relationship Management (SalesForce) Project & Vendor Management  support business objectives, and optimize revenue. Executed end-to-end GTM campaign strategies including New Business Development  creation, testing, optimization, analysis & reporting. Boosted website traffic by implementing SEO strategies and expanded direct email lists through the execution of highquality digital campaigns across multiple industries. COOK’S FANCY, AMAZON STOREFRONT REMOTE | 2016 – PRESENT SEO EDUCATION University of South Carolina  Built a successful Amazon store with 6-figure sales and 4+ BA, Political Science 1986 – 1989  star product ratings in the competitive home/kitchen space. Performed in-depth product market analysis used to source  and purchase kitchen tools for high margin online sales. Managed all PPC advertising & customer service queries. FREELANCE MARKETING CONSULTANT REMOTE | 2016 – 2019   Successfully executed a lean GTM strategy for a small startup by achieving product/market fit, clarifying their value proposition, and creating a targeted product launch. Oversaw the entire content marketing process from ideation to outcomes, including the development of an email nurturing strategy, and an attractive ecommerce website.  Created captivating messaging through robust social media campaigns to drive lead generation efforts. VP, MARKETING MANAGER, J.P. MORGAN ASSET MGMT. NEW YORK, NY | 2001 – 2016  Formulated customized marketing support for the sales force, involving segmented client outreach, personalized sales materials, product/value-added webcasts, and targeted email campaigns.   Identified and implemented focused digital marketing strategies that heightened brand/product awareness and generated qualified sales leads for a national sales force. Optimized ROI by skillfully allocating marketing budget to align with business priorities and strategic goals. BUSINESS PROJECT MANAGER  Defined and developed critical sales reporting for senior management by creating a robust monthly stack-ranking scorecard using combined financial/performance metrics.   Facilitated the LEAN project to identify workflow inefficiencies within sales. Managed support staff and created streamlined processes for them which increased sales capacity. Managed the conversion of SalesForce CRM systems by defining critical functionality, revising fields and data, and recommending key improvements. EXECUTIVE TRAVEL COUNSELOR ATLANTA, GA & NEW YORK, NY | 1993 – 2001 OFFICE MANAGER, RHR INTERNATIONAL ATLANTA, GA | 1992 - 1993 PUBLICATIONS RESEARCH ASSISTANT, UNIVERSITY OF SC COLUMBIA, SC | 1989 - 1991 ELLEN BRELAND Senior Marketing Manager CONTACT-linkedin.com/in/ellenbreland- Long Beach, NY