Elle Berroya

ELLE​ ​BERROYA (416)​ ​629​ ​7656 - WORK​ ​EXPERIENCE DIGITAL​ ​MARKETING​ ​STRATEGIST Freelance​ ​(April​ ​2017—Present) ● SKILLS ● Excels​ ​at​ ​analyzing​ ​and​ ​developing​ ​SEO​ ​tactics using​ ​a​ ​series​ ​of​ ​analytics​ ​and​ ​SEO​ ​tools ● Proficient​ ​in​ ​HTML ● Google​ ​AdWords​ ​Certified ● Adept​ ​in​ ​the​ ​language​ ​of​ ​SEO,​ ​websites​ ​and social​ ​media ● Highly​ ​organized,​ ​punctual​ ​and​ ​reliable​ ​under high​ ​pressure​ ​situations ● Maintains​ ​attention​ ​to​ ​detail​ ​while​ ​working under​ ​pressure ● Excellent​ ​interpersonal​ ​and​ ​communication​ ​skills ● Able​ ​to​ ​lead​ ​and/or​ ​work​ ​well​ ​in​ ​a​ ​team​ ​with minimal​ ​supervision ● Web​ ​Development ● Microsoft​ ​Office​ ​Suite VOLUNTEER​ ​EXPERIENCE July​ ​2009​ ​–​ ​September​ ​2009 Mississauga​ ​Symphony Organized​ ​fundraising​ ​book​ ​sale Encouraged​ ​participants June​ ​2008 Iona​ ​C.S.S​ ​multi-cultural​ ​festival Planned​ ​ ​and​ ​coordinated​ ​festival​ ​with​ ​over​ ​500 participants ● ● ● ● Built​ ​and​ ​maintained​ ​SEO​ ​optimized​ ​websites​ ​and webpages​ ​-​ ​conducted​ ​competitive​ ​keyword​ ​research​ ​to determine​ ​rankability​ ​and​ ​find​ ​new​ ​growth​ ​opportunities Consulted​ ​directly​ ​with​ ​clients,​ ​content​ ​specialists​ ​and developers​ ​regarding​ ​SEO,​ ​website​ ​and​ ​social​ ​media strategies​ ​with​ ​an​ ​aim​ ​to​ ​improve​ ​conversions,​ ​discussing realistic​ ​and​ ​attainable​ ​expectations Worked​ ​with​ ​clients​ ​to​ ​optimize​ ​landing​ ​pages​ ​to​ ​ensure increased​ ​conversions Optimized​ ​meta​ ​tags,​ ​created​ ​SEO​ ​optimized​ ​content,​ ​and establish​ ​and​ ​grow​ ​off-site​ ​SEO/link​ ​building​ ​through​ ​guest posting​ ​opportunities​ ​with​ ​high​ ​domain​ ​authority​ ​websites Resourcefully​ ​utilizing​ ​various​ ​analysis​ ​and​ ​tracking​ ​tools,​ ​such as​ ​SEMRush,​ ​Moz​ ​Open​ ​Site​ ​Explorer​ ​and​ ​various​ ​Google digital​ ​Marketing​ ​Tools,​ ​to​ ​monitor​ ​and​ ​analyze​ ​and​ ​expand SEO​ ​and​ ​content​ ​strategies RECEPTION Cityview​ ​Dental​ ​(February​ ​2017—Present) ● ● ● ● Provided​ ​high​ ​quality​ ​work,​ ​meeting​ ​the​ ​expectations​ ​of​ ​the patient’s​ ​and​ ​staff​ ​team​ ​and​ ​passionate​ ​about​ ​taking extreme​ ​care​ ​of​ ​all​ ​the​ ​patients​ ​in​ ​the​ ​office Accurately​ ​organized​ ​patient​ ​appointments​ ​using​ ​Dentrix and​ ​handled​ ​specific​ ​requests​ ​and​ ​instructions​ ​with attention​ ​to​ ​detail Processing​ ​patient​ ​transactions,​ ​insurance​ ​claims, payments,​ ​and​ ​pre-determinations​ ​in​ ​a​ ​timely​ ​and​ ​accurate manner Attending​ ​to​ ​patient​ ​and​ ​staff​ ​team​ ​needs​ ​and​ ​inquiries with​ ​an​ ​aim​ ​to​ ​exceed​ ​expectations RECEPTION The​ ​Clarity​ ​Centre​ ​(July​ ​2016—February​ ​2017) ● ● ● Handled​ ​client​ ​or​ ​account​ ​issues​ ​or​ ​inquiries​ ​with​ ​an​ ​aim​ ​to resolve​ ​any​ ​problems​ ​in​ ​a​ ​timely​ ​manner Provided​ ​ad​ ​hoc​ ​support​ ​to​ ​the​ ​Studio​ ​Director Assisted​ ​clients​ ​in​ ​finding​ ​programs​ ​that​ ​adhered​ ​to​ ​their specific​ ​needs ● EDUCATION Google​ ​Analytics Essential​ ​Training Lynda 2017 Ultimate​ ​Google AdWords​ ​Course by​ ​IvanRudansky 2017 Digital​ ​Marketing Blueprint​ ​ ​Course by​ ​Seth​ ​Hymes 2017 ● SALES​ ​ASSOCIATE,​ ​KEY​ ​HOLDER Magnolia​ ​Silver​ ​Jewellery​ ​(April​ ​2016—December​ ​2016) ● ● ● ● REFERENCES Marie​ ​Jennings Fairie​ ​Tales​ ​Confections (647)​ ​632​ ​–​ ​2749 Karen​ ​Tolentino Cityview​ ​Dental (647)​ ​624​ ​–​ ​1406 Spenser​ ​Chapple The​ ​Clarity​ ​Centre (905)​ ​617​ ​–​ ​6052 Candice​ ​Zosa Magnolia​ ​Silver​ ​Jewellery (905)​ ​617​ ​–​ ​4197 Megan​ ​Philp Magnolia​ ​Silver​ ​Jewellery (905)​ ​617​ ​–​ ​6052 Scheduled​ ​classes,​ ​workshops,​ ​and​ ​rooms​ ​to​ ​ensure​ ​all operations​ ​are​ ​running​ ​efficiently​ ​and​ ​on​ ​time Inform​ ​current​ ​and​ ​potential​ ​clients​ ​about​ ​available promotions​ ​and​ ​products Enthusiastically​ ​conversed​ ​with​ ​customers​ ​about purchasing​ ​needs​ ​and​ ​available​ ​products Organizing​ ​the​ ​storefront​ ​and​ ​ensuring​ ​a​ ​clean​ ​and aesthetically​ ​pleasing​ ​environment Opened​ ​and​ ​closed​ ​the​ ​kiosk​ ​accurately​ ​and​ ​on​ ​time,​ ​while complying​ ​with​ ​opening​ ​and​ ​closing​ ​cash​ ​handling procedures Handled​ ​transactions,​ ​including​ ​exchanges​ ​and​ ​returns,​ ​in​ ​a polite​ ​fashion