Elizabeth Wekpe

ELIZABETH AKPOKINIOVO-WEKPE-| - CERTIFICATIONS Udemy Alumni: Content Marketing, Obtained 2024 Hubspot Academy: Content Marketing, SEO, Obtained 2024 LinkedIn Learning: Business Analyst, Obtained 2022 TECHNICAL PROFICIENCIES Google Search Console Google Ads Moz Google Analytics Ahrefs Facebook Ads HubSpot CRM Zoho CRM ActiveCampaign SurveyMonkey Zoom MailChimp GoToWebinar Typeform Google Forms ClickUp Zoho Projects Hootsuite Later Buffer PROFESSIONAL EXPERIENCE Iscalid Africa, Nigeria Marketing Manager August 2022 - January 2024 •Created brand awareness campaigns and set up ads that significantly increased visibility for the business. •Supervised the optimization of the WordPress website. •Managed remote teams daily using ClickUp and managed projects and clients using Zoho •Projects.Provided optimized content for clients' websites, driving growth between 25% and 300% for different clients. •Helped create video ideas and scripts for clients' content and campaigns. •Developed campaigns that increased clients' brand awareness by over 25% and sales by over 50% within four months. •Collaborated with the team to set up and manage emails for the brand and clients using •ActiveCampaign and Klaviyo, enhancing community building and sales. •Organized and conducted webinars to boost brand and product awareness, leading to increased sales for Iscalid Africa. •Conducted interviews and assisted in hiring selections. My Garment Warehouse, Nigeria Business Development Specialist September 2013 - September 2019 •Created local SEO strategies that drove over an 80% increase in sales using Google My Business. •Marketed and sold online advertisement in Yellow Pages Online to small business owners. •Used HubSpot CRM to manage client data, which enhanced customer engagement and increased sales. •Conducted research using Google Forms and Typeform to improve customer relationships. •Attended industry events to build relationships and drive brand awareness. •Managed social media platforms, created content, and grew the Instagram and Facebook pages from zero to over 5,000 followers. •Conducted interviews and assisted in hiring selections. Monalisa Cou, Nigeria Customer Service Specialist September 2011 - March 2013 •Provided personalized assistance to clients in selecting lifestyle products and managing customer data. •Processed payments securely and supported store operations. •Collaborated with cross-functional teams to uphold brand standards and enhance customer experience. •Encouraged efficient daily goals while giving mentoring feedback that required listening and interpreting key spoken information and being sensitive to verbal and non-verbal cues.