Elizabeth Voetsch

ELIZABETH VOETSCH GRAPHIC DESIGNER P: (707) 540 - 5353 | E:-| W: elizabethvoetsch.myportfolio.com LI: linkedin.com/in/esvoetsch PROFESSIONAL SUMMARY Multidisciplinary Graphic Designer with deep experience in branding, digital design, and creative direction for consumer brands, retail, and lifestyle sectors. Proven ability to elevate brand presence and drive engagement through high-impact design rooted in research, visual strategy, and performance data. Adept at balancing visual storytelling with business objectives to deliver high-impact results. SKILLS DESIGN TOOLS: Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Lightroom, Premiere Rush), Figma, Canva TECHNICAL SKILLS: Responsive Design, UX/UI, WordPress, Squarespace, SEO Optimization, A/B Testing MARKETING & STRATEGY: Email Marketing (Mailchimp, Constant Contact), Paid Media (Google Ads, Meta Ads), Brand Strategy OTHER: Cross-functional Team Leadership, Copywriting, Campaign Management, Creative Direction WORK EXPERIENCE Freelance Graphic Designer Remote / Various Clients | 06/2024 – Present • Led visual branding, UX/UI design, and marketing collateral development for clients in construction, retail, and health and wellness sectors. • Designed and launched responsive websites using Squarespace and WordPress, improving user engagement by up to 60%. • Produced digital assets (email banners, social ads, motion graphics) using Adobe Creative Suite and Figma, achieving CTR increases of up to 4.3%. • Consulted on brand strategy and identity, helping early-stage startups position themselves for launch and funding. • Delivered projects end-to-end with a 100% on-time delivery rate and high client satisfaction. Director of Brand Strategy Sloop Brewing Co., Fishkill, NY | 10/2023 – 06/2024 • Executed a comprehensive rebrand and marketing strategy, resulting in 25% business growth. • Boosted specialty product line sales by 34% through packaging redesign and visual identity updates. • Increased website traffic by 197% through redesign, SEO optimization, and mobile responsiveness. • Developed and executed email campaigns with 59% open rate and 13% average conversion rate. • Achieved consistent social engagement growth: 3.5% monthly follower growth and 2.88% increase in content sharing. Art Director JCPenney, Plano, TX | 03/2023 – 10/2023 • Worked on the “Make it Count” campaign, driving 2M incremental brand searches and 81% positive sentiment. • Led digital design strategy across homepage, landing pages, and editorial, contributing to a 65% revenue increase. • Implemented A/B testing on design elements, leading to 11% user engagement growth and 5% lift in conversions. • Collaborated with cross-functional teams to align creative across channels, maintaining consistency across 20+ seasonal campaigns. Graphic Designer Rue Gilt Groupe, New York, NY | 06/2022 – 03/2023 • Increased flash sale conversions by 28% through high-impact visual storytelling. • Elevated brand exclusivity by 17% via sophisticated identity elements and luxury aesthetics. • Enhanced UX to reduce bounce rate by 10% and increase time on site by 20%, improving repeat purchase rates. Marketing Manager St. John’s Episcopal Church, Petaluma, CA | 01/2020 – 06/2022 • Increased engagement by 62% through omnichannel marketing campaigns. • Secured $150,000 in funding through donor outreach and storytelling-driven campaigns. • Built partnerships with local businesses and stakeholders to support community engagement campaigns, resulting in expanded creative collaboration and resource sharing. Creative Director The New Classic, LLC, San Francisco, CA | 02/2019 – 07/2021 • Boosted brand recognition from 60% to 85%, increasing market share by 15%. • Cut revision cycles by 30% and saved $10K in design costs via streamlined processes. • Introduced interactive features (quizzes, profiles, virtual closets), resulting in 10% client acquisition growth. Graphic Designer Pemmican, Berkeley, CA | 04/2018 – 02/2019 • Reduced bounce rate by 25% and boosted conversions by 12% with website redesign. • Improved packaging design through customer testing, increasing repeat purchases by 15%. EDUCATION BA, Liberal Arts – Sonoma State University AA, Psychology – Santa Rosa Junior College