Accomplished and resourceful marketing leader with extensive experience conceptualizing strategic marketing initiatives in international, dynamic environments to drive proven ROI, lead and demand generation, and growth.
Proven success in generating leads, fostering collaboration, & track record of excellence in building successful content and marketing programs that enhance brand awareness & growth. Ability to lead cross-functional teams to achieve results.
Experience
Digital Marketing Manager & US Marketing Lead | WALLIX, Paris, FranceJanuary 2018 – Present
Driving 41% increase in organic traffic performance in <6 months. Increased impressions by 82% year over year
Define & implement international, data-driven digital marketing strategy: Europe, US, MEA achieving new 1st position SERP placement for a dozen core keywords
Own & optimize HubSpot platform & marketing automation workflows achieving 25% email open rates; Integration with Salesforce CRM, campaigns for ROI reporting
Manage 200K€ global budget: Lead generation & brand awareness via Adwords, lead nurturing, content syndication, events, webinars, email marketing, PR, etc.
Optimize multi-lingual demand generation strategy in English, French, German & Spanish
Project Manage rebuild & launch of website, SEO, global visual identity
Content Marketing Manager | Botify, Paris, FranceJune 2016 – August 2017
Enhanced sales growth by creating marketing content for all digital channels, including website, blog, case studies, whitepapers, social media, press releases, and sales sheets. Built company voice and branding as well as defined content strategy for global technical SaaS audience across US, UK, and EU.
Key Contributions:
Delivered high-performing technical content by spearheading project in collaboration with tech, sales, product, and services teams.
Redesigned website and wrote 40+ pages of SEO-optimized site content within a month.
Manager of SEO, Analytics & Content | Propel Marketing (now ThriveHive), Boston, USAJanuary 2012 – April 2016
Ensured SLA delivery and internal efficiency by optimizing internal processes, turnaround time, & quality. Reached audience cost effectively by driving leads, writing, editing, promoting content, and social/PPC campaigns.
Key Contributions:
Leadership of 3 teams of marketing specialists, product & process
Succeeded in founding and growing corporate blog by over 372% in less than four years.
Wrote engaging SEO-based web and email content for over 500 SMB clients, B2B, and B2C.
Additional experience as Manager of Content Marketing and Content Manager at Propel Marketing, Boston, USA
Education
Master of Science in Consumer Psychology & Business
Bangor University, Wales, UK
Bachelor of Arts in Psychology
University of Delaware, USA
Areas of Expertise
Google Suite: Analytics, Search Console
CRM: Hubspot, Salesforce, Pardot
CMS: Wordpress
Digital Content Creation
Strategic Planning & Execution
Brand Positioning & Awareness
Team Building & Leadership
Relationship Management
Languages: French (Fluent)
