Elizabeth Sarah Larkin

Elizabeth Sarah Larkin - •-• elizabethsarahlarkin.ca • linkedin.com/in/elizabethsarahlarkin Skills & expertise A motivated public relations professional ready to develop and implement social media strategies and content to increase brand awareness, lead generation, and audience engagement. Creative and well-organized content writer―composed 200+ articles/blogs spanning multiple topics, including lifestyle, automotive, beauty and fashion, parenting, and health and wellness. Laser-focused editor and proof-reader―ensured error-free articles, checking for spelling, grammar, SEO, and readability. Collaborated with team to set best practices and improve consistency of content and layout. Analytical social media coordinator―developed social media strategy and scheduled posts across multiple platforms, including Facebook, Instagram, Twitter, and LinkedIn. Core Competencies Social Media Management • Content Strategy • Public Relations • Communications • Copy Writing Blog & News Writing • Editing & Proofreading • Post Scheduling • Guest Interviewing • SEO • Social Media Analytics Work Experience Social Media & Public Relations Specialist | FREELANCERMay 2018 – Present Elizabeth Sarah Larkin (elizabethsarahlarkin.ca) | Providing services for writing, social media, and public relations. Assist in social media analysis and management for Realty Conversion, Galt Juice Company, Diversco Supply, Digital Dealership Solutions, unLOCKEd, The Clique Media Group, DKI Canada, and Sociable Media. Compose various written content for The Weekly Spoon, Venuiti Solutions Inc., FurnacePrices.ca, Adux Media Inc., ContentFly, Apollo Magazine, HOLR Magazine, SnapPay, Xpand Laces, Diversco Supply, The Post Millennial, DKI Canada, and Sociable Media. Complete public relations work for Diversco Supply, unLOCKEd, and DKI Canada. Assist in influencer marketing campaign for Diversco Supply. Complete administrative duties for The Clique Media Group. Social Media Coordinator | Junior Content Editor | News WriterJune 2018 – August 2020 Valnet (www.valnetinc.com) | A place of cutting-edge innovation and fierce digital content experts. Social Media Coordination Manage Facebook pages for Babygaga, Hot Moms Club Buzz, Pregnancy & Newborns With Hot Moms Club, Moms United - Moms.com, TheRecipe, TheTalko, and TheThings. Research relevant topics and create content that resonates with targeted audiences. Answer private messages from Facebook users, remaining tactful and professional in all correspondence. Increase followers on all Facebook pages by at least 35 percent. Increase user engagement on all Facebook pages by at least 30 percent. Content Editing Assist Organic Content Manager with Babygaga articles. Manage and assist news writers with various needs. Edit articles for spelling/grammar, SEO, and readability. Submit relevant pitches for writers to select. Create and resize images for articles using Canva. News Writing Write news articles, features, and interviews for a variety of publications, including TheRichest, TheTalko, TheThings, Babygaga, and Moms.com on topics such as fashion and beauty, gadgets, parenting, and health and fitness. Receive readership views ranging from 9000 to 300 000+ on published news articles, features, and interviews. Organization and communication skills built on a foundation of earlier internships, admin, and retail positions: Executive Assistant/Social Media Coordinator, Digital Dealership Solutions December 2018 – August 2019 Member’s Assistant, Office of Bryan May, MP for Cambridge May 2017 – September 2017 Public Relations Intern, Ignition Communications May 2016 – August 2016 Front End Supervisor / Cash Office Clerk / Cashier, Zehrs Markets June 2012 – September 2018 Education Bachelor of Public Relations (Honours) Co-op, Conestoga College Certifications Hootsuite Platform Certification, Hootsuite TCPS 2: CORE (Tri-Council Policy Statement: Ethical Conduct for Research Involving Humans Course on Research Ethics), Panel on Research Ethics Google My Business Basics, Google Google Ads Display Certification, Google Google Analytics Individual Qualification, Google Email Marketing, HubSpot Academy Content Marketing, HubSpot Academy Social Media Marketing Certification, HubSpot Academy