Elizabeth Raymond
39 Douglas Street, Waldwick, NJ 07463
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OBJECTIVE: To obtain a position that allows me to use my talent and experience helping clients build their brand and flourish in today’s competitive digital environment. Regardless of the client or role; my mission is always the same – to deliver top notch content that exceeds expectations and advances business-specific goals.
PROFILE: In 15 years of professional writing, I’ve acted as a freelance blogger, website content creator, marketing consultant, and SEO specialist. I’ve revamped entire email campaigns, lent my voice to product brochures, and created content for dozens of websites in nearly every industry. There is little I can’t (or won’t) do.
QUALIFICATIONS: Creative personality with broad entrepreneurial background. A proven record for problem solving and dealing with challenging situations. Independent minded but a solid team player. Committed to excellence in all of my endeavors. Skill Sets: Constant Contact, Mailchimp, Google AdWords and Analytics, Facebook Ad Creator, WordPress, and more.
PROFESSIONAL EXPERIENCE
12/20 – Present We Do Web Content!
7520 NW 5th Street #206, Plantation, Florida
Producer of SEO-based content tailored specifically for law firms, We Do Web Content’s team generates eBooks, web content, blogs, and white papers for law firms across the country.
Freelance Legal Writer
Researched and composed over 500 pieces of web content and blogs for law firms specializing in car accidents, medical malpractice, worker’s compensation claims, and more.
03/20 –2/21Language Workshop for Children
767 Lexington Ave # 505, New York, NY 10065
One of NYC’s premiere language schools for children, and winner of international acclaim, the LWFC is dedicated to providing engaging private and group lessons in French, Spanish, Chinese, Italian, and English to children as young as 6 months of age.
Marketing Manager
Oversaw and executed the development of new marketing tactics and campaigns designed to position the LWFC as a leader in online learning.
Brainstormed, strategized, and implemented multi-channel ad campaigns that shifted customer mindset, decreased requests for refunds, increased new business, and enabled the LWFC to rebuild a stable client base.
Created and managed digital marketing campaigns designed to increase brand awareness, convert potential clients, and drive revenue.
Reported directly to the CEO to analyze past strategies, assess market trends, and make research-driven recommendations for new campaigns.
08/17 – 06/19 Houghton Mifflin Harcourt 3 Park Ave, New York, NY 10016
02/10 – 06/19Manager of Promotional Copywriting
Managed workloads and professional development of three direct reports to ensure balanced workload among writers and assigned projects based on each writer’s unique strengths. Worked hand-in-hand with each writer to troubleshoot problematic content, guide them in developing a clearer voice, and support them in meeting deadlines.
Oversaw the development of all collateral sent to teachers, schools, administrators, and parents. This included (but was not limited to) program brochures, print and digital flyers, conference invites, and more.
Spearheaded internal and external rebranding efforts. Worked with executive leadership to establish an updated brand voice and aesthetic, ensure the new voice spoke to pain points of potential clients, and established HMH as industry leader.
Strategized and executed large scale email marketing campaigns. Developed strategic nurture paths, established a consistent tone and voice for all email marketing campaigns, and improves the overall performance of HMH’s email marketing campaigns.
08/17 – 02/19 Lead Copywriter
Developed content for promotional materials that included (but were not limited to) flyers, print and digital advertisements, web pages, program brochures, sample box materials, and more.
Developed buyer personas to enable more targeted marketing efforts.
07/12 – 09/15Ajax Union 81 Prospect St, Brooklyn, NY 11201
A boutique B2B digital marketing agency specializing in the fields of emerging technologies and healthcare; offering clients a one stop shop for all their internet marketing needs.
08/13 – 09/15Agency Manager
Oversaw a team of direct reports responsible for social media content, pay per click ads, and email marketing campaigns.
Worked closely with the Managing Director and COO to increase audit, revise, and execute full-scale digital marketing campaigns designed to increase our clients’ revenue while decreasing spending.
Trained all new employees on SEO and SMO best practices.
01/13 – 08/13Account Manager
Managed Google Analytics accounts for up to 25 clients. Analyzed website traffic, click through rates, keyword viability, and pay per click success rates to ensure campaigns were successful and make strategic recommendations when needed.
Provided comprehensive monthly reporting to clients that included daily, weekly and monthly website traffic increases, conversion rates and costs, ROI of social media advertising, and email marketing results.
07/12 – 01/13Business Blogger / Content Writer
Developed, executed, and monitored content marketing and social media campaigns for clients in industries that ranged from medicine to real estate
the site when executing headlines and copy
Follow the editorial calendar and meet deadlines across sections
Meet daily editorial quotas (typically 5-7 stories daily)
Share content to BOSSIP social media (Facebook, Twitter, Instagram)
Update the homepage as needed
Be at ease producing original content (conduct exclusive interviews as needed)
Maintain relationships and managing communication with various high-profile industry professionals, including influencers, viral stars, celebrities and talent reps
