Elizabeth Rissman

ELIZABETH RISSMAN IDEAS. ACTION. DONE. EDUCATION MIT Sloan School of Business Certified in Digital Marketing Data Science Course dates: 2019 to 2020 Vanderbilt University Bachelor of Arts in Communication Studies Class of 2007 Graduated Cum Laude HIGHLIGHTS Launched a New York Times’ best-selling book, “How the World Sees You” by Sally Hogshsead Designed Skillshare courses on LinkedIn and client management, some of which are being licensed and translated into foreign languages and audio courses Developed websites for varying industries such as wealth management, creative, law, literature, and self-help Certified by MIT Sloan School of Management in Digital Marketing Data Science Taught course on digital marketing automation through Rollins College Crummer School of Business Managed websites receiving traffic of 60,000 users Oversaw email campaigns that reached 400,000 users Graduated cum laude from Vanderbilt University with a BA in Communication Studies ON THE WEB EXPERIENCE Flagship website: Rissman Digital Creative CEO/Owner | 2015 - Present elizabethrissman.com Online Courses: Skillshare Listenable SOCIAL MEDIA LinkedIn Facebook Executed high-converting digital marketing strategy to increase client revenue via online courses and digital products Designed high-impact, user-centered web sites with strong emotional appeal, sophisticated production values and intuitive navigation to maximize user engagement and cement powerful brand identities How to Fascinate with Sally Hogshead Director of Strategic Operations |- Managed programs that increased Q1 2015 revenue by 60%, increased overall company revenue by 20%, launched a New York Times’ best-selling book, and grew email contact list from 80,000 to 400,000. Oversaw quality assurance and testing of entire digital customer lifecycle to ensure optimal user experience for websites regularly receiving traffic of 60,000 users per week