Elizabeth Hazel

Elizabeth Hazel Accra, Ghana | LinkedIn | - |-EDUCATION Ghana Institute of Journalism Bachelor of Arts in Public Relations Ridge, Accra WORK EXPERIENCE Coca-Cola Beverages Africa, Ghana Communications & Sustainability Coordinator • • • • • • • 11/2021- present Devised and executed comprehensive communication strategies, elevating the organization's initiatives, including impactful product launches, captivating events, and community engagement programs. Crafted compelling content spanning press releases to innovative social media campaigns, resulting in a significant boost in brand visibility and heightened audience engagement. Cultivated vital relationships with influential media stakeholders, securing prominent features in leading industry publications and orchestrating exclusive interviews with top company executives. Spearheaded social media domains, overseeing content creation, precise scheduling, and dynamic community management, yielding substantial follower growth and unprecedented engagement metrics. Facilitated seamless internal communication through diverse channels, including email, notice boards, newsletters, and digital screens, ensuring alignment with corporate goals. Supplied keen oversight of media landscapes and social media dynamics, delivering data-driven insights in meticulous monthly reports to support informed decision-making. Coordinated organization of corporate and sustainability events and conferences, from venue selection to vendor management and attendee registration, ensuring flawless and memorable gatherings. Centrifuj Communications Brand Strategy Assistant • • • • • • Dansoman, Accra 6/2019- 1/2020 Formulated and executed content strategies for clients' social media accounts, driving heightened engagement and brand visibility. Took the helm as the scriptwriter and co-director for an impactful documentary highlighting Ghana's tech hub, tailored specifically for investors and stakeholders. Orchestrated the comprehensive communications and promotions strategy for the successful launch of MONA by NEHITA, a high-end jewelry brand. Spearheaded the creation of captivating social media content while overseeing platform management, resulting in a substantial improvement in brand visibility and audience engagement. Collaborated seamlessly with cross-functional teams to conceptualize and bring to market innovative product offerings. Applied data-driven insights by meticulously analyzing marketing data, supplying invaluable recommendations to enhance campaign performance and drive exceptional results. Sidekick Digital Marketing Copywriter and Marketing Intern • • • • • • Medie, Accra Sakaman, Accra 2/2019- 4/2019 Aided in creating and curating content for various digital platforms. Conducted market research and competitive analysis to find trends. Participated in the development and execution of social media campaigns. Aided with email marketing, including campaign setup and analytics. Collaborated on SEO optimization efforts to improve website visibility. Gained practical experience in using digital marketing tools and analytics platforms Jobs in Ghana Content Management Intern • • • • • • Osu, Accra 6/2018- 8/2018 Created engaging content, including blog posts, articles, and social media updates, focusing on recruitment trends, career advice, and company culture. Curated relevant industry news, articles, and resources to share on the company's website and social media channels. Managed and updated the company's social media profiles, including post scheduling and responding to inquiries. Aided in updating the company's website, ensuring job listings and content were current and well-organized. Collaborated on SEO strategies to enhance the company's online visibility and rankings for relevant keywords. Utilized analytics tools to check content performance, track engagement metrics, and supplied insights for content improvement and audience targeting CERTIFICATIONS • Internal Auditor PROJECT EXPERIENCE Ghana Institute of Journalism Ridge, Accra • Events Marketing Competition: PRO; Premium Events Network (P.E.N) (Simulated Company), chairperson and project lead; Love under the Mango Tree (Post Val's Day Themed Event) • Political Communication Competition: Campaign Manager; Peoples’ Representative Party (PRP) Simulated SKILLS & INTERESTS Skills: Project Coordination, Public Relations, Strategic Communications, Digital Marketing, Internal & External Communications, Media Relations & Leadership Communications Interests: Technology and Brand Management REFEREES Available upon request