Elizabeth Hazel

Elizabeth Hazel Accra, Ghana | LinkedIn | - |-EDUCATION Ghana Institute of Journalism Bachelor of Arts in Public Relations Ridge, Accra, 11/17-10/21 Areas of interest: Brands Communication and Technology WORK EXPERIENCE Coca-Cola Beverages Africa (Voltic (GH) Limited), Medie, Accra Medie, Accra Communications Coordinator 11/2021- present • Secured $2.2M AVE in 2024 (target: $2M) through strong media relations with outlets like Joy FM, Citi FM, and Daily Graphic. • Grew LinkedIn following from 45K to 100K -) via strategic content and community management. • Increased Viva Engage adoption from 0% to 80% -) through compelling internal campaigns. • Designed and published internal newsletter as part of broader communication strategy rollout. • Delivered monthly sentiment reports using Meltwater, providing insights crisis and reputation management strategy. • Executed high-impact events (50–100 attendees), including beach clean-ups and staff townhalls. • Managed backend of company website, updating page with releases and company changes Centrifuj Communications Dansoman, Accra Digital Media Intern 6/2019- 1/2020 • Managed Instagram for 3 brands; verified 2 pages and raised engagement by 25% in one month. • Created content strategies for a brand firm and two musicians. • Scripted and co-directed a tech documentary by Accra Digital Library, funded by the Ministry of Communications. Sidekick Digital Marketing Blogging Intern • • • • Sakaman, Accra 2/2019- 4/2019 Researched and wrote SEO-optimized blog posts to support brand awareness and organic traffic growth. Assisted in maintaining the editorial calendar and pitching timely, audience-relevant content ideas. Collaborated with the marketing team to align blog content with ongoing campaigns and social media strategy. Edited and proofread posts to ensure clarity, accuracy, and alignment with brand voice. Jobs in Ghana Osu, Accra Content Intern 6/2018- 8/2018 • Boosted site traffic by 10% in 2 months by restructuring website copy to align with improved UI design. • Conducted research on prospective clients, contributing to a 5% increase in inbound inquiries. • Created social media content and collaborated cross-functionally to support revenue growth. VOLUNTEER EXPERIENCE Gear Up Africa Head, PR Team Remote • Lead the PR team in crafting and executing communication strategies to enhance brand reputation • Oversaw the creation of press materials, social media content, and public-facing communications. • Coordinated media outreach and partnerships to enhance visibility and engagement. • Supervised the execution of campaigns and community events. • Monitored media coverage and analyzed PR strategies to improve future efforts. SKILLS & INTERESTS Skills: Event Management, Public Speaking, Content Creation & Copywriting Interests: Social Impact & Community Engagement