Elizabeta Kacareva
- |-| linkedin.com/in/elizabeta-kacareva
EDUCATION
Ohio University, College of Business | Athens, OhioGraduated May 2019
Bachelor of Business Administration
Majors: Marketing | Management and Strategic Leadership
Certificates: Sales Certificate
GPA: 3.42
Integrated Business Cluster | Athens, Ohio August – December 2017
Junior Copeland Associate
Developed a report after analyzing the gaming industry to identify top competitors as well as more innovative trends
Conducted market research and designed a strategic plan for a feasible business targeted at a specific market
Created a marketing plan for a Chicago-based gaming lounge, to generate awareness and attract target audience
Presented findings to potential investors, to improve professionalism and presentation skills, while receiving feedback
EXPERIENCE
ModularCX| London, UK July – September 2019
Freelance Social Media Manager
Hone effective social media strategies while offering recommendations for effective content creation and SEO optimization
Create daily social media content to boost social media engagement on LinkedIn, Instagram and Twitter
Adept Marketing | Columbus, OhioJune – December 2018
Digital Marketing Intern
Coordinate with SEO team to hone strategies for effective content optimization, maintenance, and technical optimization
Utilized Google Analytics to find data and pull reports for approximately 10 client projects for 3 SEO team members
Conducted 2 comprehensive SEO audits from start to finish, for a client, including data and keyword optimization, using SEM Rush Academy, Screaming Frog Software, MOZ, and Google Search Console and Analytics
Offered recommendations for SEO team, based information determined in audits, during in-person meetings and reports
Frog Ranch Salsa - Marketing Research Project| Athens, OhioJanuary – May 2018
Student Researcher
Interpreted and conducted qualitative and quantitative research on Frog Ranch Salsa brand through focus groups and IDIs
Constructed one online Qualtrics survey to collect Ohio University’s student responses
Analyzed the collected quantitative data through JASP software, in collaboration with a team of 5
Manav Sadhna | Ahmedabad, IndiaJuly – August 2016
Teacher Assistant
Contributed to expansion and implementation of unique arts and crafts activities
Overcame language barriers to assist students one-on-one, while expanding their creative thought process
Served as an emotional resource to over 100 students in a non-traditional classroom setting through daily interaction
MEMBERSHIPS AND INVOLVEMENT
Ralph and Luci Schey Sales Centre | Athens, Ohio
Facilitation Team MemberJanuary 2018 – May 2019
Assist with the preparation of event space and provide on-site support for large scale events
Advertising Team MemberJanuary 2018 – May 2018
Contributed to the creation of advertising content for Schey Sales Centre
Served as an event photographer for Schey Talks
Global Ambassadors | Athens, Ohio October 2017 – May 2019
Marketing and Media Manager
Attend weekly meetings to develop outreach programs with International Students
Promote Ohio University to International Students by weekly implementing effective social media marketing campaigns
Communicate with admitted and upcoming International Students to assist with their transition to Ohio University
LANGUAGE SKILLS
Macedonian (Native) | English (Fluent)
HONORS AND AWARDS
Risto Gusterov Cutler Scholar | Athens, Ohio
