ELITA TORRES
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OBJECTIVE:
Record setting sales leader skilled in coaching Best Practices and maximizing profit.
Fast-track career progression and history of repeated rewards. Committed to providing
an atmosphere of exceptional employee morale and impeccable customer service.
KEY SKILLS:
Strategic Planning
Inspirational Leadership
Development / Coaching
Service Management
P & L Management
Brand Management People
Multi Unit Leadership Customer
Detail Oriented
EMPLOYMENT
May 2018present
DISTRICT SALES MANAGER, Banana Republic, a division of Gap Inc.
Responsible for leading a portfolio of stores and coach a team of General Managers to
deliver an optimal customer and employee experience, operational excellence,
merchandising execution, maximum productivity and profitable sales and earnings
growth.
- Through driving accountability and ensuring consistency within my district,
finished 2nd overall in Canada for first year and 1st overall sales comp for second
year.
Inspired other District Managers and Upper Field leaders as Regional Community
Champion to exceed year community goals.
- Chosen as Regional Operations Champion for Canada to ensure effective launches
of new programs and mobile deployment, through training, setting expectations
and reducing variability
- Through talent development and portfolio management, achieved highest comp in
Region with the following KPI’s; sales over traffic, sales comp %, and conversion
Aug 2016May 2018
REGIONAL SALES DIRECTOR, Groupe Dynamite
Responsible for maximizing sales and operations for a region containing 4 Districts.
Leading Retail function, store networks and sales goals for a total of 43 stores.
- Took Territory from last in sales for the company to 3 rd out of 8th in first year.
- Currently number 1 Territory YTD in 2017
- Ranked highest loyalty capture Territory in Canada
- Only Director chosen for a SCRUM project to rebrand the Garage Banner, working
with Design, Visual and Buying department.
- Mobilized District Management team to recruit and fill talent meeting Brand Vision
July 2012Aug 2016
DISTRICT SALES MANAGER, Reitmans Ltd
Responsible to maximize district sales performance, containing 23 stores, by achieving
established targets to reach store productivity and profitability. Responsible to support
business strategies through integrated competency-based management.
- Through consistent focus on employee and team development, filled 10 positions
through internal promotions, including 5 Assistant Managers to Store Managers.
- Responsible for overseeing the inventory management for Region 1 and 2, consisting
of 8 Districts.
- District finished number 2 overall in performance out of 25 districts.
- Joined in the interview process with the Director of Operations for the selection of a
DSM in our Region. Responsible for the training of the selected candidate.
- Responsible for the Spectrum program for the region, consisting of 6 districts. This
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Sep 2007July 2012
program is a development program to prepare potential ASM’s for the next level.
StoreForce Captain representing a Region of 6 districts.
Part of the Strategic/Planning Committee and Product Launch Committee for Canada
STORE DIRECTOR, The Bay, Rosemere
Responsible for the operations of the entire store, including Sales, P&L management,
maintaining brand integrity and visual merchandising standards. Recruit, train and
Develop sales managers and marketing managers to ensure KPI targets are achieved.
- Promoted in April 2012 to a higher volume store after having received Highest
Performance rating for Fiscal Year 2011.
- Number 1in the company among 90 stores in KPI ranking. A report measuring 10 key
KPI indicators.
- Through creating an environment of empowered managers and associates,
increased Credit Blend of the store to 45.3%, company average was 34.3%. My store
was the second highest in the company.
- During my last year with the company finished number 1 in the company in KPI
ranking, out of 96 stores
May 2004Sept 2007
April 2002May 2004
May 1996March 2002
EDUCATION-
STORE MANAGER, Old Navy, Marche Central
Responsible for the operations of the entire store, including Sales, P&L management,
maintaining brand integrity and visual merchandising standards.
ACCOUNT EXECUTIVE, SuperPages, St-Laurent
- Exceeded company revenue retention quota of 90% and brought it to 109%
STORE MANAGER, Future Shop Moncton, New Brunswick
Responsible for the operations of the entire store. Manage day to day activities
of the sales floor with $1.7 million in inventory and drive sales of over $19
million annually
Concordia University, Commerce
Major in Management, Minor in Finance
Vanier College, Degree (Career Course)
Degree in Business Administration
HOBBIES
In order to feed my passion for personal growth and inspiring others, I created a Blog with the intention to
provide a medium that can educate and inspire. I blog about Personal Development, Leadership and the
Development of Others.
http://www.leadgrowdevelop.com/
PROFESSIONAL TRAINING
March 2015.
SLII
October 2012
Emotional Intelligence Course at Reitmans Ltd.
July 2001
Future Shop University- Burnaby, BC, Leadership Development Program, “People and
Performance Management”.
ENGLISH AND FRENCH SPOKEN AND WRITTEN