Elisabetta Macaione

Curriculum Vitae Elisabetta Macaione Elisabetta Macaione PERSONAL INFORMATION via Govi 7, Mantova-- SeX Female Date of birth 29/03/1983 Nationality Italian JOB APPLYING FOR/ POSITION APPLYING FOR Web Marketing Manager WORK EXPERIENCE Digital Marketing Manager 15-04-17-now Evolution Travel Ltd. via San Marco, 19. La Valletta                 Chatbot development; Keyword Advertising on Adwords; Retargeting campaign; Email marketing automation; Facebook advertising; Instagram Advertising: Graphic design social content; Social Lead Generation; A/B Testing; SEO; Digital Planning. Social Content Strategy. Social Content Creation e Curation. Social Media Advertising Social Media Analytics. Copywriting Digital Marketing Consultant 10-06-15-now Evolution Travel Ltd. via San Marco, 19. La Valletta My main activities are:  Web Analytics  A/B testing  Benchmarking analysis;  Keyword Advertising on Google Ads  Display Advertising  Facebook ads  Lead generation. © Unione europea,- | http://europass.cedefop.europa.eu Pagina 1 / 5 Digital Marketing Manager 10/06/2015-01/02/2016 Ferrafilm Snc di Ferraiuolo F. e D’Agnese U. strada Bastone 70, Rivoli(TO) My job description comprehend the activities that follow: -Social media content creation; -social media content curation and editing; -Facebook Ads; -social media marketing; -digital planning; -benchmarking analysis; -KPI analysis; -social media listening; -social media analytics; -SEO; -SEM; -Email marketing; -DEM; -social media automation; -Facebook shops creation; -ecommerce management Area Manager 15/03/2014-09/06/2015 Domotecnica Sud Srl, via Calefati, Bari (BA) ▪ Supporting affiliated companies in the South of Italy as regard to Marketing planning. ▪ Company profiling, through a sinthetic check up useful to analyze both the global structure of the company, based on quantitative indicators such as sales, turnover, marginal profit etc, and the different areas and departments of the company, such as technical department, sales, finance and so on. ▪ Ranking companies’ areas and departments through a brief SWOT analysis meant to pinpoint the outcome desirable, either quantitativa or qualitative, and therefore to indicate future profitable guidelines and marketing actions. ▪ Key accounting between the companies and their prospect Partner Suppliers. ▪ Redemption rate analysis. Franchising Service Company in the renewable energy field Account 01/11/2011-15/07/2013 Domotecnica Sud Srl, via Calefati, Bari (BA) © Unione europea,- | http://europass.cedefop.europa.eu Pagina 2 / 5 Curriculum Vitae Elisabetta Macaione ▪ Scouting and selecting appealing prospect company profiles, in relation to indicators such as turnover, internal structure, market, online activities and so on. ▪ Ranking profiles on a growing potential scale. ▪ Attending and following up to various marketing and promotional events ▪ Event marketing organization. ▪ Direct marketing accounting. Franchising Service Company in the renewable energy field. Editor 15/03/11-01/11/11 Antenna Sud Edivision SPA, via Scipione L’Africano, Bari (BA) ▪ Editing fashion shoes columns meant for an instore radio; ▪ Editing wellness columns meant for a series of instore radios. Copywriter 15/02/11-15/05/11 L’Arancia, via Roberto da Bari, Bari (BA) ▪ Product naming; ▪ Website content creator; ▪ Copywriting for advertising companies on different medias; ▪ Junior Accounting. Advertising and media agency Contemporary Italian Literature Assistant 15/05/09-10/01/11 Università degli Studi di Bari Aldo Moro, piazza Umberto, Bari (BA) ▪ Creating essays meant for both national and international conferences.; ▪ Editing thesis papers on contemporary italian literature. ▪ Back office; Post-graduate university work experience. CERTIFICATIONS Certiffication IELTS by the Brititish Council 23/07/2015 English Level certificated: 8/9, thet is C1 To be specific:     Reading : 9-C2 Listening: 8,5-C2 Writing: 7-C1 Speaking: 7-C1 © Unione europea,- | http://europass.cedefop.europa.eu Pagina 3 / 5 EDUCATION AND TRAINING Master in Digital Communication and Marketing 05/05/2015-10/10/15 Business School Sole 24 Ore, via Monte Rosa, Milano-. SEO Analysis on websites Optimization of mobile apps; SEA: Adwords and strategies of bidding; Social Content Strategy; Social Media Advertising; Social Gamification Web Analytics; Social Media Analytics Mobile Advertising; Digital Planning; Performance Advertising. Master in Graphic Design 02/05/2015-01/12/15 Sinervis Consulting SRL, c.so Francia 144, Torino ▪ Photoshop; ▪ Illustrator; Master in Web Design -/12/15 Sinervis Consulting SRL, c.so Francia 144, Torino ▪ Creating websites using Dreamweaver; ▪ CSS 5; ▪ HTM; ▪ Creating Responsive webistes. Master’s Degree in Multimedia and Communication (Magna cum Laude) 01/10/2006-09/07/2009 Università degli studi di Bari Aldo Moro, piazza Umberto, Bari (BA) ▪ Marketing, sociology, communication psicology, cinema, history of the television, computer science, foreign languages, communication ethics, italian literature. Master in Screenwriting and Production 30/10/2004-30/10/2005 Università Cattolica del Sacro Cuore, Largo gemelli, Milano ▪ Marketing, televion production management, screenplay theories, narrative theories © Unione europea,- | http://europass.cedefop.europa.eu Pagina 4 / 5 Curriculum Vitae Elisabetta Macaione Bachelor’s Degree in Communication Science (Magna cum Laude) 01/10/2001-26/10/2004 ▪ Sociology, hystory, marketing, italian literature, foreign literature, english, spanish, computer science PERSONALSKILLS Mother tongue Italian Other languages UNDERSTANDING Listening English C2 SPEAKING Reading Spoken inteaction C2 Spanish B2 B2 WRITING Spoken production C1 C1 C1 B1 B1 B1 Levels: A1/2: Basic user - B1/2: Independent user - C1/2 Proficient user Common European Framework of Reference for Languages Communication skills - Great communication skills in the B2B market, gained thorugh my experience as Area Manager and Marketing Account. Great communication skills in the B2C market, gained through my experience as Green Point Manager - Organisational / managerial skills - - Teamworking (I have been working for many years in teams with both individual and group objectives) Time and activity managing (I’ve alwyas worked, and I still do, with weekly and monthly deadlines). Good ability at data analysing and redemption rating, gained through my experience as Area Manager, in wihich I had to file weekly and monthly reports regargind my activities and my results. Good budgeting and cost analysing skills, gained through my experience of budgeting and marketing planning both as Area Manager and as a Marketing Account. Result oriented. - good command of Microsoft Office™ tools - - Computer Skills Driving Licence B I authorise the use of my personal data in compliance with Legislative Decree 196/03. In faith Elisabetta Macaione © Unione europea,- | http://europass.cedefop.europa.eu Pagina 5 / 5