Elisa Zucconi

CONTACT ELISA ZUCCONI Email:- (She/Her) Phone:- SUMMARY Driven by creativity and inclusivity with over 8 years experience in digital, social, communications and client services. Collaborative and passionate team player, with proven results translating robust business and communications objectives into innovative and measurable success. Having most recently spearheaded omnichannel social strategy for a Fortune 500 client, I possess a skillset prone to establishing top-to-bottom funnel strategy, data tracking and creative best practices to propel business forward. - SOCIAL MEDIA MANAGER - Excellent communicator and presenter Collaborative and motivated leader, Passionate and inclusive team member Strong acumen for creative strategy; art direction and copywriting Strongly skilled with performance data and analytics Translator of business objectives to digital success Saatchi & Saatchi, Toronto, ON / September 2017 – December 2020 • SOCIAL Spearheaded omni-channel social strategy; responsible for product and brand-level strategy across all social platforms –– increasing client investment in social business by ~114% YOY • Led the partnership with cross-functional departments in relation to social strategy; including but not instagram.com/elisazucconi - limited to web, creative, data and analytics, search, audience strategy and client public relations • Led social strategy analytics with a team of strategists for all social media platforms • Managed and nurtured relationships with all social platform partners • Agency advocate for social media expertise and innovation resulting in numerous successful first-to- linkedin.com/in/elisazucconi @elisazucconi90 market executions • Resident Social Educator; increased education regarding successful social media strategy for both EDUCATION internal and external partner teams B.A. Honours in Communications Carleton University 2010 – 2014 Postgraduate Public Relations Certification SOCIAL MEDIA SPECIALIST Humber College Brown & Cohen Communications, Toronto, ON / January 2016 – September 2017 • Developed content for multiple platforms, including writing and photography serving clients across - various sectors included but not limited to retail, home services, education & politics Postgr • Measurement and analytics expert for post-campaign reporting • Liaised with client leads for interviews and content development purposes • Led community management strategy with intern team across platforms Postgr MEDIA COORDINATOR NKPR, Toronto, ON / May 2015 – December 2015 • Coordinated media coverage for retail clients, including a full-length article in the Globe & Mail • Coordinated media events, including runway shows and media showcases for retail clients included but not limited to Rudsak, DAVIDs Tea, Sage, Mulberry and OGX. • Brand ambassador the NKPR brand perfume during TIFF; liaising and representing the product amongst actors and notable industry leaders • Coordinated brand representation and event duties at Artist for Peace and Justice Gala SOCIAL MEDIA LEAD Canadian Society for Exercise Physiology/ParticipACTION, Ottawa, ON / September 2012 – October 2014 • Managed of cross-platform social strategy, including written content creation and community management which resulted in a 230% annual increase in followers • Creation and distribution of monthly communication (e-blasts, newsletters) to over 5,000 members • Public Relations and events management for annual stakeholder conferences, including direction of event-specific social strategy and community management • Implementation of company-first event smartphone application for internal stakeholders and members COMMUNICATIONS DIRECTOR Parma Ravioli, Ottawa, ON / January 2015 – present • Public relations lead for all media coverage opportunities and local events • Managing the retail shift to online promotion and website sales; leading the team in exploring social advertising to inspire online conversions Digital brand manager, including social media strategy and website development • • Responsible for increasing brand-to-consumer social interaction, resulting in increased user engagement and a lift in offline in-store sales Professional and personal references available