Elia Kiptanui

Elia Chebet kiptanui|Digital Marketing Specialist Location: Mbagathi Way, Nairobi Telephone:- Email:-Professional profile A highly motivated Digital Marketing Manager & Account Manager with 9+ years of experience crafting and executing impactful campaigns for diverse clients. Possesses a deep understanding of client objectives, industry dynamics, and mission statements, enabling the development of tailored strategies that resonate and drive tangible results. Skilled in account management strategy, project management, creative content creation, graphic design & web editing, social media marketing & customer relations, paid media & website management, and Adobe Suite mastery. Leverages AI management expertise (ChatGPT, Copy.ai) to automate tasks and enhance efficiency. Google Digital Marketing Certified, passionate about sharing expertise and empowering businesses. Strengths lie in content creation, storytelling, paid media, social media management, website management, video script writing and editing, analytics, SEO, and copywriting. Dedicated team player with a proven track record of exceeding client expectations and delivering exceptional results. Career Summary August 2022 – May 2024 Rentokil-Initial Kenya Digital Marketing Manager - East Africa Key Responsibilities: Developing and implementing digital marketing strategies. Optimizing SEO and using Google Analytics to track and drive web traffic across websites. Using online tools to monitor growth and report on progress to increase reach and improve engagement. Creating social media content, updating, and editing website content. Managing social media platforms (Facebook, Instagram, Twitter, Google My Business, LinkedIn, GMB). Using ads and promotions to increase online engagement and convert audiences to increase customer inquiries and get leads online. Helping create company material like catalogues, company profiles, and social graphic content. Writing digital strategies. Managing a digital marketing budget and ads on Google, YouTube, and all social platforms. Creating graphic content through Canva, Adobe Lightroom, Adobe Photoshop. Creating ads on all platforms for all 3 countries (Kenya, Tanzania, Uganda). Generating reports through Google Tools like Google Ads, Google Trends, Google Keywords. Managing all social accounts and answering all online inquiries. Web optimization and editing. SEO management and Google My Business search visibility. Content creation, photography, videography, reels, YouTube adverts. Creating and monitoring Google ads. Creating Facebook carousel and video adverts. Creating YouTube ads. Managing digital marketing officers with tasks below me. Improving SEO ranking. Answering all enquiries from digital platforms and assigning them to the right sales person Calender management and lead management Key Achievements/Projects: Managing social media pages for 3 countries (Kenya, Uganda, Tanzania). Running Google ads, Facebook ads, and YouTube ads on all digital platforms (Google Ads, Twitter, Facebook, LinkedIn, Instagram, YouTube). Optimizing and editing website content. Creating content through photography, videography, and graphic designs for all social media content, websites, and YouTube. Writing reports through Google Tools like Google Ads, Google Analytics, Google Trends, Adobe Suite. Account management of all pages (Kenya, Uganda, and Tanzania). Increasing inquiries by 230% on average for the 3 countries. Successfully running social media adverts, Google ads, and YouTube ads. Increasing SEO performance and search visibility. Increasing Google My Business reviews and followers on all platforms by 900%. January 2022 – August 2022 AFRICA 118 (Digital Launchpad Project) Account Manager/Digital Marketing Specialist Project: Google Digital Skills for Africa Mobilize SMEs & youths to train on various topics provided by Google. Train SMEs & youths as per the provided curriculum. Help in moderating and training virtual sessions. Project: Digital Launchpad Assist in recruiting the right SMEs for the Digital Launchpad project. Manage, coordinate, and lead Africa118’s resources and team to meet Digital Launchpad clients’ needs. Assist in developing strategies and implementing Africa118’s digital marketing services for the Digital Launchpad clients in your cohorts. Analyze the effectiveness of digital campaigns for the Digital Launchpad SMEs in your cohort. Attend and participate in all status meetings; client meetings, pitches, and client calls for Digital Launchpad SMEs in your cohort. Participate in digital marketing planning and execution of tactical aspects of Africa118 services that will benefit the Digital Launchpad SMEs in your cohort. Oversee Digital Launchpad client projects and activities, ensuring deadlines and expectations are met. Investigate and determine the wants and needs of your SMEs in your cohort. Build long-term relationships with SMEs in your cohort. Set up a list of KPIs to track for each SME in your cohort. Prepare and present periodic progress reports on the SMEs in your cohort. Coordinate with the technical team on running social media campaigns for the SMEs in your cohort. Coordinate with the technical team on the website development of the SMEs in your cohort. Train the SMEs on various digital topics aimed at enabling them to grow. March 2020 – December 2021 Rented Abs Fitness Studio Marketing Lead / Front Desk / Manager Key Responsibilities: Actively promoting Rented Abs via social media handles (Twitter, Facebook, Instagram, Google My Business). Creating new marketing strategies. Creating graphic designs and scheduling social media posts. Editing the website and adding content such as blogs, photography, and content. Creating YouTube content and editing videos. Creating company marketing flyers and posters. Welcoming new and existing clients at the studio. Ensuring emails, phone calls, social media DMs are answered. Ensuring all clients are treated in a friendly & professional manner. Accurately maintaining customer records and ensuring all clients are registered correctly. Monitoring and keeping track of expense records. Ensuring all utilities are refilled on time and facilities are kept up to standard. Following up on any repair requirements. Responsible for keeping the gym running smoothly and assisting with inventory and finances. Key Achievements/Projects: Increased social media activity by 100%. Created content for the website and YouTube. Increased customers by 150% during my tenure. Increased customer inquiries by 75%. Ran Google ads and social media ads. Certainly! Here's the corrected version of your paragraph: Career Summary October 2019 – February 2020 Bunisha Limited, Upper Hill Josem Trust House Social Media Manager / Front Desk In this company, I was the Social Media Manager and managed the front desk office. I also managed to increase client retention and achieve targets in social media pages. Key Responsibilities: Greeting and welcoming clients as they approach the front desk. Answering questions and addressing complaints. Creating a social media calendar. Creating content for social media. Creating, directing, and scripting advertising videos/photos. Collecting customer data, analyzing interactions and visits, and using this information to create comprehensive reports and improve future marketing strategies and campaigns. Researching and monitoring the activity of company competitors online. Creating and distributing engaging written or graphic content in the form of e-newsletters, web page and blog content, or social media messages. Calling job interviewers, booking interviews, and sending regret emails. Reporting on social media post performance. Running online campaigns for Facebook ads, Instagram ads, and Google My Business. Conducting online research and creating reports using tools like Google Ads, Google Analytics, Google Trends, Keyword Planner, and Metadata. Key Achievements/Projects: Managed daily client interactions and handled secretarial duties. Increased engagement on social media platforms by 300%. Directed and participated in company video projects, photo opportunities, and content creation. April 2018 – October 2019 Cytonn Investments, Liaison House, Statehouse Road Digital Marketing Assistant (Cytonn Young Leaders Programme) In this company, I was hired as a digital marketing assistant but also managed to run the company’s CSR program, event planning, and administrative responsibilities. Key Responsibilities: Managed the firm’s social media platforms and increased engagement and likes by 20% during my tenure. Developed content strategies, including video scripts, blog content, social media content, and campaign content, and executed them. Collaborated with internal teams to create content for digital platforms like photo designs. Worked across teams to create appealing and effective campaigns, including a campaign that increased business traffic by 30%. Communicated effective marketing concepts through articulate copy, design, and metrics. Monitored and analyzed data from online programs to optimize strategies through the customer lifecycle. Developed digital marketing strategy, gathered requirements, and created requirements documents. Wrote reports on marketing campaigns that helped determine what made a social media post perform well. Maintained and updated the company website with relevant content and articles, increasing web traffic by 50%. Managed the company’s CSR program and all associated duties, including administrative responsibilities and event planning. Key Achievements/Projects: Managed the company’s CSR program “Cytonn Foundation.” Increased engagement on social media platforms by 25%. Directed and participated in company video testimonial projects. Ran online ads on Google Ads, Facebook Ads. Assisted in writing website content (blogs, photos, keywords). June 2017 – November 2017 Kenya Red Cross, Boma South C Public Relations Assistant During my internship at Kenya Red Cross, I was a Public Relations Assistant. I helped in writing articles, conducting targeted market research, and assisting in event planning, among other small responsibilities. Key Responsibilities: Maintained good contacts and relationships with editors and journalists, and coordinated articles with them. Kept up to date with current affairs and industry-related and local news by using CRM systems like Reel Forge to track article mentions for the company. Involved in organizing and putting together high-profile events and conferences. Maintained regular contact with print, online, and broadcasting companies. Attended networking and media events and wrote event notes for the company. Advised clients on how best to reach their target audiences through market research. Publicized campaigns via social media sites like Twitter and Facebook. Ran marketing campaigns for corporate events. Conducted targeted market research. Advised colleagues and senior managers on various aspects of a media campaign. Key Achievements/Projects: Wrote articles for the online weekly newspaper and helped with event organization and other departmental duties, such as assisting with food distribution during the election period. September 2012 – May 2013 Kenya Airways, JKIA Airport Customer Service Outline: My responsibilities included handling customer inquiries, checking them in, and managing their problems. Key Responsibilities: Dealing with passenger inquiries about flight departures and arrivals. Checking in passengers and assigning seat numbers. Providing boarding passes and luggage labels. Informing passengers about luggage restrictions. Weighing baggage and collecting any excess weight charges. Assisting people with special needs and unaccompanied children. Calming and reassuring nervous passengers. Managing the passenger lounge area. Operating company CRM systems. Key Achievements/Projects: Mastered customer relations skills and managed daily interactions with passengers, reducing customer complaints by 30%. Education & Qualifications: Bachelor of Languages and Arts – Daystar University (August 2013 – June 2017) Certificate in Airline Passenger Services – Pride Centre (June 2012 – July 2013) Kenya Certificate of Secondary Education – Loreto Convent Msongari (January 2008 – December 2012) References: Gitonga Mutogo, Senior Marketing Manager at Cytonn Investments -) Noela Musindi, Head of Public Relations at Kenya Red Cross -) Suzan Mwikali, Head of Communication at Factual Films -) Lynett Karumbe, Marketing Manager at Bunisha Limited -) Christabel Nyamogo, Director at Rented Abs Studio -) Gabriel Muhoro, Digital Marketing Specialist at Africa 118 -)