ELERA MARIE JOAQUIN
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www.linkedin.com/eleramariej
SUMMARY
Experienced UI/UX Designer and Human-Centered Design Strategist with 10+ years of crafting intuitive,
accessible, and engaging digital solutions. Passionate about transforming complex challenges into seamless
user interactions through research, prototyping and front-end development. Adept at collaborating with
cross-functional teams to drive digital innovation and align design with user needs and business goals.
CORE COMPETENCIES
Expertise in planning, designing, developing, and optimizing
UI/UX for SaaS web applications, ensuring intuitive and
meaningful user interactions.
Skilled in designing clean, responsive, and accessible
interfaces for responsive web applications, improving user
satisfaction and retention.
Expertise in design tools like Figma, Adobe XD, and Balsamiq
for prototyping and wireframing.
Strong frontend development skills in HTML5, CSS3,
JavaScript, Bootstrap, and Angular, ensuring seamless
implementation of UI/UX designs.
In-depth experience in usability testing and defect
management, resolving UI/UX issues through structured
testing for a flawless user experience.
Experienced in Software Development Life Cycle (SDLC),
working within Agile environments alongside developers,
product managers, and stakeholders to align UI/UX with
business goals and technical feasibility.
SKILLS
Empathy
Adaptability
Problem-solving
Collaboration
Attention to details
Attention to details
TOOLS & TECHNOLOGIES
Design & Prototyping: Figma,
Adobe XD, Photoshop, Illustrator,
InDesign, Balsamiq
Frontend Development: HTML5,
CSS3, JavaScript, Angular,
Bootstrap, Ajax
Development Platforms: PHP,
WordPress, Wix, Laravel, MS SQL
Project Management: Jira, Git,
Azure DevOps, Agile/Scrum
EXPERIENCE
Sr. UI/UX Designer | Computrade Technology Philippines Inc.
February 2018 – December 2024
Redesigned the Identity Governance and Administration (IGA) platform, enhancing usability, streamlining
workflows, and reducing user effort through improved dashboard design. Successfully implemented
specific customizations for clients such as the Asian Development Bank, GSIS, and Singapore MRT, ensuring
business alignment and improved user satisfaction.
Led the redesign of Deep Identity’s IGA web app, enhancing user experience and streamlining
workflows through user research, wireframing, prototyping, and frontend implementation with Figma,
HTML5, SCSS, and Angular.
Designed new IAM features, resolved UI issues, and enhanced application efficiency and accessibility.
Conducted user research and usability testing, ensuring designs met user needs and business goals.
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ELERA MARIE JOAQUIN
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-
www.linkedin.com/eleramariej
Developed detailed requirement documents and test cases to ensure high-quality deliverables.
Spearheaded QA efforts, SIT/UAT testing and bug tracking, enhancing the overall reliability and
functionality of the IGA application.
Frontend Developer | Localphone Ltd.
June 2017 – December 2017
Successfully designed and developed a responsive UI for a telephone system web app, enhancing the user
experience through an intuitive interface and seamless frontend implementation.
Conducted competitor analysis to refine design ensuring the product was competitive.
Designed intuitive, responsive, and user-friendly interfaces, while maintaining and managing digital
assets to ensure design consistency and performance optimization.
Developed the PBX web app frontend using Laravel PHP, HTML5, CSS3, Bootstrap, and Angular 2,
optimizing performance, scalability, and cross-browser compatibility to enhance performance and user
retention.
Technical Assistant | Computrade Technology Philippines Inc.
December 2014 – June 2017
Revamped the UI/UX of a complex IAM web application, improving brand consistency and system
efficiency, leading to increased client conversions and closed deals.
Collaborated with cross-functional teams to implement UI/UX enhancements, aligning product design
with customer requirements and frontend development in HTML5, CSS3, and JavaScript.
Designed templates, graphics, and UI components for web and mobile applications, maintaining a
cohesive brand identity using Adobe XD, Photoshop, Illustrator, and InDesign.
Developed and maintained the company website using WordPress CMS, ensuring responsive design
and accessibility compliance.
Web Developer | Eversun Software Philippines Corporation
June 2011 – December 2014
Design, developed, and optimized hundreds of WordPress websites, increasing organic traffic through
custom theme development, SEO enhancements, and interactive landing pages.
Integrated an attendance management feature into the HR system and Client Portal, leveraging
CakePHP, HTML5, CSS3, and JavaScript to streamline workforce tracking.
Developed marketing assets, landing pages, and email campaigns increasing client engagement and
conversion rates.
Ensured cross-browser compatibility and optimized website performance, enhancing the user
experience.
EDUCATION
Bachelor of Science in Information Technology, Magna cum laude
West Visayas State University, La Paz Iloilo | June 2007 - March 2011
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