Elene Modzgvrishvili

ELENE MODZGVRISHVILI SENIOR DIGITAL MARKETER | PRODUCT MARKETER | PPC SPECIALIST OPEN TO REMOTE OPPORTUNITIES PROFESSIONAL SUMMARY CONTACT Digital Marketing Executive with expertise in devising innovative PPC, SEO, and content strategies that solve complex business challenges and drive measurable results. Phone: (- Email:-Location: Tbilisi, Georgia Time Zone: GMT+4 LinkedIn: Click Here Recognized for combining data-driven insights with creative execution to enhance brand visibility, increase customer engagement, and deliver sustainable revenue growth. Highly adaptable and self-motivated professional with extensive experience in remote work environments, excelling in collaboration across diverse teams. Skilled in leveraging digital tools and communication platforms to ensure seamless project management, team coordination, and consistent delivery of high-quality results. LANGUAGES English (C1) - Fluent German (A2) Georgian (C2) WORK EXPERIENCE Senior Digital Marketing Manager | 2023 - Present Cupcake Development (B2B IT Product Development Agency) Managed high-budget PPC advertising on Google Ads and LinkedIn, achieving 23% higher conversions through precise targeting and ad personalization. Developed a data-driven SEO content strategy, resulting in 35% growth in organic traffic. Introduced advanced analytics tools, providing stakeholders with actionable insights into customer behavior and campaign performance. Product Marketing Manager | 2023 - 2025 SmartShopping AI (SaaS for Cashback and Coupon Companies) Designed and implemented targeted PPC campaigns across Google Ads and LinkedIn, achieving a 20% increase in ad conversion rates and reducing cost-per-acquisition by 15%. Developed and executed an email marketing strategy, increasing engagement rates by 17% and boosting lead conversion through personalized campaigns tailored to decision-makers in cashback and coupon companies. Improved lead quality through refined audience targeting and nurturing strategies, resulting in a notable increase in SaaS demo call bookings and higher conversion potential. Digital Advertising Specialist | 2023 - 2024 Nomad Capitalist (Offshore Tax and Lifestyle Strategy Provider for Entrepreneurs) Managed and optimized high-budget PPC campaigns on Google Ads. Conducted in-depth keyword research, improving ad relevance and raising conversion rates on landing pages. Created compelling ad copy and landing page designs, enhancing user engagement and boosting lead generation by 32%. Worked closely with the content and design teams to produce visually engaging and informative assets that aligned with the brand’s premium positioning. Digital Marketing Executive | 2022 - 2023 NEBA Private Clients (Financial Strategy Provider for High-Net-Worth Individuals) Developed and executed a comprehensive digital marketing strategy, aligning SEO, PPC, and content initiatives to achieve business objectives and drive lead generation. Managed high-performing PPC campaigns across Google Ads, LinkedIn, and Facebook, achieving a 22% increase in conversion rates and reducing cost-per-click by 16% through refined audience targeting and ad optimization. Launched retargeting campaigns that effectively re-engaged potential customers, increasing overall lead acquisition by 15%. App Marketing Manager | 2021 - 2023 Indie Casting (Mobile App) Developed and executed a targeted social media advertising strategy, increasing the app’s social media presence by 45% within six months through engaging ad campaigns and content marketing. Created and managed content marketing initiatives, including blogs, videos, and interviews, driving user engagement and establishing a strong online community around the app. Launched strategic advertising campaigns on Facebook and Instagram, leading to a 30% increase in app downloads and improving app visibility among the target audience. Visiting Lecturer | 2021 - 2023 Academy of Digital Industries Designed and delivered a comprehensive digital marketing and SEO curriculum, equipping students with practical skills and industry knowledge to excel in modern marketing roles. Provided up-to-date insights and case studies from the digital marketing industry, ensuring students were prepared for real-world challenges. Led workshops on SEO and PPC advertising, enabling students to create effective campaigns and optimize website performance. CERTIFICATIONS ACADEMIC HISTORY Meta Blueprint Certified (2025): International Black Sea University | 2015 - 2019 Marketing Science Professional Media Planning Professional Media Buying Professional Digital Marketing Associate Creative Strategy Professional Community Manager LinkedIn Certified Marketing Insider (2025) Bachelor of Business Administration (Management Programm, English Language Sector) Secured a full government grant for academic excellence. Received an additional university internal grant for graduating high school with a gold medal. Graduated with a GPA of 3.9 Google Ads and Analytics Certified (2025) TECHNICAL SKILLS SOFT SKILLS Google Analytics, Google Search Console, Google Tag Manager, Google Ads; Proven ability to work autonomously, delivering high-quality results with minimal supervision. Meta Business Manager, Meta Ads Manager, LinkedIn Campaign manager; Expertise in managing multiple priorities and meeting tight deadlines in fast-paced environments. SEMrush, Screaming Frog, Surfer SEO; Thrives in dynamic environments, quickly adapting to new tools, challenges, and industry trends. WordPress CMS, HTML (Fundamentals), SQL (Fundamentals); HubSpot CRM, Slack, Zoom, Google Workspace, Jira, ClickUp, Microsoft Teams, Apollo, Miro. Builds strong relationships with colleagues, clients, and stakeholders through effective and respectful communication.