Elena Sastron

ELENA SASTRON Montreal, QC - --- linkedin.com/in/elenasastron SUMMARY Director of Digital Marketing and Growth with over 15 years of experience, specializing in strategic marketing, performance-driven customer acquisition, and integrated campaigns that deliver measurable brand growth and ROI. Expertise includes managing media budgets, leveraging analytics for informed decision-making, and building high-performing teams to execute impactful, data-driven strategies. Seeking a leadership role within a forward-thinking organization that values innovation, collaboration, and sustainable growth. EMPLOYMENT HISTORY Launch Leap (Montreal, QC) JUN 2020 - PRESENT Fractional Marketing Director - Increased lead-to-customer conversion by 30% ● Develop and optimize digital strategies, audience segmentation, and growth initiatives ● Guide vendor selection, enhance measurement models, and build marketing frameworks ● Drive digital transformation, automate analytics, and activate data insights Cook It (Montreal, QC) MAR 2023 - FEB 2024 Director of Growth - Reduced acquisition costs by 40% ● ​Directed 5 specialists in acquisition, retention, and UX, driving strategic digital marketing and results ● ​Developed digital growth marketing strategies across digital channels with a $3M annual budget ● ​Boosted marketing campaign performance ROI by utilizing customer data analytics ● Executed marketing plan focused on optimizing customer value and retention while driving growth ● Utilized Marketing Cloud and Google Analytics to optimize sales and customer engagement ● Presented monthly performance updates to the C-suite, aligning strategic goals ● 15% increase in recurring revenue by optimizing key metrics, LTV, and AOV ● ​Forged strong ties with cross-functional teams and agencies, driving cohesive strategies and results Vosker (Montreal, QC) OCT 2020 - MAR 2023 SR. Director of Digital Acquisition and Growth - Achieved 150% digital sales growth in 6 months ● Led a 12-member digital team, fostering strategic growth and thought leadership in the digital space ● Managed $5M digital marketing budgets across two business units for the North American market ● Optimized digital campaign performance through data-driven insights and achieving targeted KPIs ● Leveraged marketing automation to build email journeys and drive marketing processes ● Partnered with Marketing VPs to align digital initiatives with overall marketing strategies ● Presented monthly reviews to senior executives, providing actionable insights to drive growth ● 30% increase in recurring revenue through effective customer retention strategies and segmentation ● Cultivated collaboration with teams and agencies to develop unified marketing strategies Cirque Du Soleil (Montreal, QC) AUG 2016 - MAR 2020 Director of Digital Acquisition and Web Analytics - Covered 120 cities yearly ● Managed and mentored a team of 11 managers and specialists to drive growth and performance ● Led digital acquisition and retention strategies, managing $15M digital media budgets ● Optimized digital campaign performance by leveraging data analysis to achieve targeted KPIs ● Improved operations by implementing automation and reporting tools, resulting in team efficiencies ● Led quarterly meetings to align stakeholders on digital performance trends and growth opportunities ● 20% reduction in CAC through ​integrated marketing campaign approaches ● Fostered cross-team collaborations to align digital efforts with marketing and business strategies Visual IQ (UK) SEP 2012 - MAR 2016 Client Partner ● Built client relationships across strategic client accounts in Europe by driving the adoption and optimization of Visual IQ’s SaaS marketing attribution solutions Google UK (UK) JAN 2006 - AUG 2012 Technical Solution Consultant ● Managed projects across media agencies in Europe, leveraging insights to drive Google product adoption and performance RELEVANT SKILLS Digital Marketing, Brand Awareness, Demand Generation, Sem, Social Media Marketing, Seo, Ui, Analytical Skills, Digital Media, Performance Marketing, Performance Analytics, E-commerce, Salesforce Marketing Cloud, SEMrush, Google Analytics, Email Marketing, Growth Strategy, Marketing Strategy, Budget Management, Project Management, Performance Management, Communications, Research, Facebook, Instagram, Google Ads, Adobe Analytics, Acquisition Strategies, Marketing Plan, Online Marketing, B2B, B2C, DTC, CRM Systems, Leadership Experience, Interpersonal Skills, Strategic Thinking, Collaboration, Management Skills, Strategy, Analytical Thinker, Presentation Skills, Problem-Solving, B2B Sales, Powerpoint, Excel OTHER INTERESTS Mentorship, Building Relationships, Financial Investing, Power Walk, Hiking, Travel LANGUAGES French, English, Spanish EDUCATION ● Exec. Development Course - Mini MBA certification ● BA Economics McGill University Concordia University Montreal, QC Montreal, QC -