MARISOL LAÍNEZ
Coral Gables FL. |-|-
SUMMARY OF QUALIFICATIONS
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Bilingual marketing professional with over 20 years of experience in marketing strategy and
communications, brand management, and product positioning.
Proficient in designing and producing marketing materials, social media graphics, sales collateral, and
impactful client presentations using tools like InDesign, Photoshop, Illustrator, and Canva.
Expertise in enhancing social media presence through platforms such as Facebook, Twitter, Instagram,
and email marketing, resulting in improved customer communication and engagement.
Skilled in managing corporate and internal communications, including creative concept creation and
execution.
Led a cross-functional team during a merger, overseeing a new brand strategy, and ensuring
alignment across all marketing and administrative materials.
Experience directing marketing and public relations campaigns in both agency and in-house settings.
Strong communication and presentation skills, delivering compelling promotional campaigns, media
addresses, and reports to executive management.
Proven ability to cultivate and maintain media relationships and establish long-term customer
connections.
Adept at hiring, training, and mentoring highly engaged team members.
Proficient in planning and executing press conferences, trade shows, and successful market launches.
Fluent in English and Spanish, with exceptional communication skills in both languages.
EDUCATION
Master in Science, Marketing
The University of Tampa | Tampa, Florida
Master of Business Administration (MBA)
Universidad Católica de Honduras | Tegucigalpa, Honduras
Bachelor of Science Marketing
Universidad Tecnológica de Honduras | Tegucigalpa, Honduras
Associate in Science, Graphic Design
Miami Dade College | Miami, Florida
December 2013
January 2002
August 1997
May 2017
SELECTED EXPERIENCE
Salvadoran American Humanitarian Foundation
September 2024 - Current
Marketing Director
Creating meaningful content, managing our digital presence, and connecting with sponsors to inspire
action and awareness around SAHF’s initiatives. Through storytelling, I share the incredible work SAHF
does in healthcare, education, and social services, creating and designing campaigns that highlight
achievements and the lives it changes. By fostering engagement and maintaining brand consistency
across platforms and marketing collateral, I ensure that their message reaches a broad audience,
motivating them to join us in creating positive, lasting change.
Culture Connect Marketing| Marketing Strategy and Graphic Design Services
May 2024-Current
Marketing Strategy Consultant & Graphic Design Specialist
Creative & Inspired Solutions is dedicated to helping businesses of all sizes transform their brand and
achieve their marketing goals. I provide customized marketing solutions tailored to customers' specific
needs. From branding and graphic design to print and social media campaigns, I offer a full suite of
services to enhance their image and increase the business's visibility.
Judy Zeder PA - The Jills Zeder Group at Coldwell Banker Realty
Marketing Director
Main Responsibilities:
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June 2020 to July 2023
Supported all key marketing objectives, goals, and activities to ensure the company's brand image
was effectively represented.
Designed and produced marketing advertisements and materials, such as magazine and newspaper
ads for national publications, email blasts, mailers, and brochures.
Created and executed comprehensive marketing plans for each listing, ensuring maximum exposure
and visibility.
Developed engaging marketing content, including compelling descriptions and highlighting special
features of new listings.
Prepared marketing proposals to facilitate business development and attract potential clients.
Oversaw website content and tracked analytics to ensure all information was up-to-date and relevant
to target audiences.
Managed and provided content for all social media platforms to drive engagement and expand the
company's online presence.
Planned and organized photoshoots for properties, open houses, and broker open houses, and
effectively marketed them through email blasts and various social media channels.
Generated marketing reports to provide insights on current and active listings, tracked their
performance, and made data-driven recommendations.
Supervised the development and implementation of Public Relations efforts and activities specifically
tailored to listings.
Regularly communicated project-specific updates to channel partners, ensuring effective
collaboration and alignment.
Univision Communications
Research Intern – Programming & Entertainment Junior Analyst
Main Responsibilities:
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Created engaging designs and selected appropriate visuals to effectively communicate research
results.
Collaborated closely with the Programming Research Team to ensure the successful presentation of
data, studies, and findings.
Developed and designed templates and presentations as needed, providing the team with the
necessary tools to effectively communicate audience behaviors for various programs.
Utilized data visualization techniques and storytelling to present research results to management and
project leaders in a compelling manner.
Reviewed current reports and information and made design-oriented recommendations to enhance
their visual appeal and effectiveness.
AMGOO USA
Marketing Manager
Main Responsibilities:
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October 2018 to May 2019
December 2014 – February 2015
Developed and executed targeted marketing campaigns for business-to-business clients across Latin
America and the Caribbean region.
Oversaw all aspects of marketing and communications, including product positioning, advertising strategies,
and management of social media channels.
Created and produced compelling marketing collateral and media kits to support sales presentations and
enhance brand visibility.
SUPRAINVEST
August 2014 – November 2014
Marketing Manager
Main Responsibilities:
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Ensured the consistent representation and strengthening of the company's brand through effective brand
management strategies.
Managed internal and external communications to maintain a positive brand image and foster strong
relationships with stakeholders.
Developed and implemented email marketing campaigns to engage with customers and prospects,
leveraging segmented customer bases for targeted messaging.
Created comprehensive marketing strategies tailored specifically for the Latin American market to maximize
reach and impact.
Collaborated with a Graphic Designer in creating marketing collateral, such as brochures, flyers, and
presentations, to support marketing initiatives and enhance brand visibility.
TELEMUNDO TAMPA
Marketing Intern
Main Responsibilities:
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August 2013 – July 2014
Coordinated the successful execution of the station's prominent event, "La Feria de La Familia," which
attracted an attendance of 18,000 people.
Wrote bilingual press releases, radio scripts, and content for the local website, holaciudad.com.
Utilized various social media platforms to promote station events and engage with the audience.
Collaborated on a promotional campaign during Nielsen's May Sweeps, designed to enhance viewership
ratings.
BAC CREDOMATIC NETWORK
Insurance Commercial Manager
Main Responsibilities:
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June 1999 – July 2012
July 2011- July 2012
Collaborated in the creation of strategic alliances with insurance companies, resulting in excellent
levels of customer loyalty and retention.
Successfully launched three new insurance products specifically designed for credit card and bank
customers, expanding the product portfolio and meeting market demands.
Played a key role in establishing effective sales processes for the Call Center, including the
development of incentive programs to drive sales performance.
Built and maintained customer bases, ensuring targeted marketing efforts and personalized
services for various insurance products.
Marketing Head
Main Responsibilities:
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April 2008 – July 2011
Managed the internal marketing department and cross-functional teams, leading a team of up to 10
members and overseeing the marketing budget.
Successfully increased market share through strategic market launches of new products and services,
effective brand management, and impactful public relations efforts.
Led and coordinated integrated marketing campaigns across various traditional advertising channels,
ensuring cohesive messaging and maximum reach.
Played a vital role in developing and executing the marketing plan and advertising activities associated with
a merger, ensuring a smooth transition and effective brand integration.
Implemented media kits for all bank products, effectively showcasing their key benefits and driving sales
growth while maintaining high-quality customer service.
Coordinated multi-channel marketing campaigns encompassing print, catalog, web, and email marketing,
maximizing customer engagement and brand visibility.
Provided guidance, executed, and communicated financial education and environmental education
programs, aligning the organization's values with meaningful initiatives.
Oversaw trade show marketing efforts for car and housing loans, effectively showcasing the organization's
offerings to the target audience.
Utilized strong skills in cost-effective marketing management and supplier negotiations, consistently
achieving an average of 10% under-budget goals while driving business growth objectives.
Marketing Coordinator
Main Responsibilities:
June 2004 – April 2008
Collaborated closely with the Advertising Agency to develop and create various marketing materials, including
brochures, flyers, proposals, presentations, and newsletters.
Branch Manager
June 1999 – June 2004
Main Responsibilities:
Supervising and managing the operations of the bank branch, leading a team of 13 members.
CERTIFICATIONS
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Diversity and Inclusion in Marketing: Inclusive Language for Marketers | LinkedIn | July 2024
Creating Inclusive Content | LinkedIn | July 2024
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Inclusive Leadership | LinkedIn | July 2024
Communicating about Culturally Sensitive Issues | LinkedIn | July 2024
Developing Leadership Presence as a Latino Leader | LinkedIn | July 2024
Social Interactions for Multinational Teams | LinkedIn | 2024
Logo Design: Visual Effects | LinkedIn | January 2024
Building an E-commerce Website with WordPress | LinkedIn | January 2024
Creativity: Generate Ideas in Greater Quantity and Quality | LinkedIn | February 2024
Content Marketing for Social Media | LinkedIn | December 2023
Google Ads Essential Training | LinkedIn | December 2023
How to Build Visual Content Marketing Strategies | LinkedIn | December 2023
How to use ChatGPT for Content Creation | LinkedIn | December 2023
Integrating Generative AI into the Creative Process | LinkedIn | December 2023
Digital Advertising Certification | HubSpot Academy | June 2023
Social Media Marketing Strategy and Optimization Certification | LinkedIn Learning | June 2023
Marketing on LinkedIn Certification | LinkedIn Learning
| June 2023
Artificial Intelligence for Marketing Certification | LinkedIn Learning | June 2023
Project Leadership Certification
| LinkedIn Learning | June 2023
Social Media Marketing: Social CRM Certification | LinkedIn Learning | June 2023
Digital Marketing Foundations Certification | LinkedIn Learning | June 2023
Social Media Marketing: Strategy and Optimization certification | LinkedIn Learning | June 2023
Scale your Income in Giant Steps | Giant Steps
Emotional Intelligence & Social Media Marketing | Pasos al Exito University | May 2023
Formulas for a Successful Business | Pasos al Exito University | May 2023
Steps to Success Sales Bootcamp | Pasos al Exito University | April 2023
Negotiation Clinics Sales Bootcamp | Pasos al Exito University | April2023
