Elena Jigaila

Elena Jigaila Telephone:- Email:-Skype: jigailaelena Professional Profile A creative and innovative professional combining nine years digital experience in media online, digital marketing and product development. Career Summary April 2015 Freelancer – Digital Strategy Consultant and Demand Generation Specialist Key Achievements  Leading the development of digital strategies, procedures and digital department development for clients from the healthcare industry like BVR and Marketing Automation agency Macromator that aims to increase the client positioning and market share in its area of expertise.  As a team member at Macromator I successfully offered consultancy in the Marketing Automation area for clients like Genesys, Upland Software, PopHealthCare, Limelight in campaign management, system integration and procedures while using Marketo, Pardot and Salesforce.   Responsibilities  As a Digital Strategist    Ensuring that the digital plan of the company is matched according to the market and company potential.  Connect the dots between needs and desires of the customer and business, brand and marketing goals.       As a Demand Generation Specialist  Developing strategies and procedures that turn the marketing automation platform into a revenue driver, using best practices in marketing automation, lead management and performance management. Collaborate with clients to translate business needs into technical execution. Manage projects to deliver the expected results on time and on budget.  Drive and manage email process for maximum revenue and profitability. Monitor, analyze and optimize performance to maximize ROI. 2013 - 2015 Grapefruit- Project Manager (Digital Product Development) Key Achievements  Successfully delivered large and complex projects for such brands as Telekom (T-mobile brand), Cosmote, How to Web conference across multiple areas of the business within a matrix environment, consisting of internal and external resources.    Ensuring that project scopes and timing take into consideration minimizing risks and unwanted complexity that generate waste (utilizing existing Agile platforms) to the business system; championing these activities within the business and project teams.    Ensuring the development of the best product for the client and for the end user by providing consultancy based on business scope of the project and user experience.    Led initiative for the improvement of projects based on Agile methodologies and project development taken into consideration the team dynamics, team building, group motivation and creating the environment that encourages innovation and risk taking.  Responsibilities  Managing multidisciplinary teams (Strategy, UX, Development and Quality Assurance) to discover, understand and solve the client’s challenges to ensure the success of the project. Encouraging innovative approaches in support of efficiency and cost.    Ensuring the best dynamic between the Grapefruit team and the client in order to generate the best results.          Being for the client a business consultant, an adviser and making sure that the end product is the product that will deliver the desired result by creating a vision for the client and influencing client decision making.  Negotiating the terms of the project from a financial and legal point of view and ensuring that the project remain within the specified parameters.  Extensively interfacing with all level of Consumer Marketing, e-Business Development, Finance, Legal across the company to deliver projects within the specified time, cost, quality parameters.  Post-launch analysis in order to continuous improve the product based on the usage information.  Ready to take on new challenges in order to provide the best results for the client.  -- ING Bank- Online Campaign Specialist Key Achievements  Successfully launching online product campaigns including product rebranding campaigns such as ING Card Complet as well ING Savings Account on time, within budget and increasing the performance results up to 50%.    Ensuring the ING Bank website development is made so that it generates the conversion results desired by the bank. Increasing the website performance by 20% in the first period in conversion as well as continuing optimizing.    Generating strategic campaign concepts for different bank products: ING Card Complet – debit card, ING Savings, ING Loans and ING Home’Bank – internet banking. Concepts, promotions and media optimization (Display, Adwords, Social, E-mail Marketing) that have overcome the estimated results on constant basis.  Responsibilities  Organize and manage multiple campaign priorities, perform problem analysis pre-launch as well as postlaunch and at strategic and functional level.    Successfully capturing and communicating the global brand strategy and guidelines to cross-functional stakeholders enabling a smooth implementation    Developing mutually beneficial relationships with internal and external stakeholders including local marketing teams, creative agencies, regional teams, procurement, legal, compliance, IT and product teams.    Providing management and support to regional teams including identifying and meeting their individual training and development needs. - Goldbach Audience (former ARBOinteractive – online media- Head of ARBOperformance (affiliate and performance based online department) Key Achievements  Successfully develop the ARBOperformance lead generation department by increasing the revenue of the department from the first year (16% of company income was provided by the Performance department), creating a multidisciplinary team (from programing to accounting) that answered to all requests.    Successfully created for the client a consistent positioning and being more of a business consultant, an adviser and making sure that the end result is the one desired by creating a continuous vision over the outcome for the client and influencing the decision making.  Responsibilities  Ensuring that the department business plan and revenue goals are matched according to the market and company potential.   Providing management and support as well as being a coach for the team members.   Actively negotiating contracts with advertisers as well as publishers to ensure the best conditions are provided. - Online Sales Executive  Actively involved in winning new business as well as maintaining good relationship with clients in order to make repeat sales without forgetting about the client’s needs.  Education Master’s Degree: International Business (2007) Academic Economic Science – Bucharest Degree: International Business (2005) University of Brasov Further Skills Languages: Fluent English, Good French and Spanish IT Proficiency: MS Office, Project Management Tool, Agile methodology, Web Analytics, Magento, Salesforce, Marketo, Pardot. Personal Details Interests include: Reading,Learning new things, Traveling, Running, Dancing and Playing with my Border Collie Other: Driver; full clean licence