Elayne Fowler

Elayne Fowler Del Mar, CA | -- Business Growth Strategist for Entrepreneurial Enterprises Expert in defining business growth opportunities, developing and implementing detailed strategic execution plans, and refining infrastructure systems; all with the focus of driving positive ROI. Proven success in enhancing brand image and engaging broad-based stakeholders to elevate corporate impression and market position. HIGHLIGHTED SKILLS: § Curating the path for market leadership and greater profitability § Leading and aligning multifaceted, cross-functional teams around the world into collaborative participation and execution of strategic initiatives § Product, service and infrastructure innovation and progressive marketing PROFESSIONAL EXPERIENCE SALTWATER-STRATEGIES.COM, Del Mar, CA 2020 – Present Corporate Change Agent providing business growth solutions. Emphasis on strategic planning, defining new business opportunities, infrastructure refinement and staff development for long-term sustainability, market leadership initiatives, modern digital marketing, and corporate communications. Continued strategic advisor and part owner of Horse Network. REDTAG.DIGITAL & EQUINE.DIGITAL, Louisville, KY 2020 – Present Business Strategy Advisor & Business Development for highly certified digital solutions company providing web development & hosting, social media & search engine marketing, sports event & equine marketing, online ecommerce, and drive to retail solutions. HORSE NETWORK (while owned by Wrigley Media Group), Lexington, KY 2019 – 2020 CEO Executed innovative strategies to turnaround equestrian digital community; drove new revenue growth, negotiated strategic partnerships, led brand refresh, increased service set pricing, revitalized audience engagement & growth. Overhauled business development outreach process, presentation materials and project budgeting systems. Key Achievements: § Defined strategy and negotiated partnership contracts that added multiple new revenue streams including an ondemand film channel and robust marketplace ecommerce platform with over 200 brands, complete 3PL, and customer service systems, projected to drive $3M in total revenue first year (pre-COVID) § Increased net revenues on all projects and reset business model focus § Lead brand refresh of brand identity and new website design with expanded content offering WRIGLEY MEDIA GROUP, Lexington, KY 2016 – 2020 SVP Strategic Initiatives & Business Development Provided vision and leadership within senior executive team to help transition video production company into a restructured media/TV show/original content and digital distribution company. Elevated corporate impression and awareness in prominent business associations and government entities. Key Achievements: § Member of executive team bringing in new clients and refining infrastructure systems to help drive the 300% revenue growth within three and one half years § Defined video and digital distribution strategies to support broad variety of client objectives Elayne Fowler page 1 Elayne Fowler-- § § Helped create new corporate infrastructure to support business expansion from 12 to 30 employees Producer on two one-hour equine television shows that aired on NBC Sports Network § Established foundational outreach strategy for re-establishing a state-wide economic incentive program to help develop a 100+ million dollar media industry for the state of Kentucky PHINELLI GROUP, San Diego, CA 2013 – 2016 Partner, Business Growth Solutions Provided immediate need business development, sales and marketing strategy focused on revenue generation through customer acquisition, brand engagement, channel development, operational efficiency, strategic partnerships, event execution and public relations. Emphasis in active outdoor industries. Key Achievements: § Developed and managed cross-functional action plans for new products, sales, marketing and operations § Managed development and execution of multifaceted brand campaigns and corporate communications § Helped clients extend into new categories and opened up new sales opportunities ELECTRA BICYCLE COMPANY, San Diego, CA 2006 – 2013 Global Marketing Director Active member of executive management team creating go-to-market strategic plans that drove corporate growth from 14th to 6th largest bike brand in the USA with distribution in 25 countries. Established new Consumer, Retailer & International Distributor brand position, launched multiple product lines defining B2B and B2C marketing strategies, created digital business support systems and defined strategy for intellectual property patent all of which influenced future corporate acquisition. Key Achievements: § Increased brand impressions 900% with reduced marketing budget § Led global marketing and brand communication with European office and International Distributors § Launched five new product lines with copywriting for all Brand/Product messaging and press releases § Created ecommerce platform, turn-key dealer merchandising system, and Digital Asset Management System for dealers and distributors Additional Experience Prominent Advertising Agencies, Ammiratti & Purris NYC / Saatchi & Saatchi SF / Young & Rubicam SF / Element Advertising San Diego EDUCATION & CREDENTIALS Bachelor of Arts, Management Science with Minor European History, University of California, San Diego Corporate Sustainability and Innovation Certification, Harvard University Extension School COMMUNITY & PERSONAL Current Board Member: Bluegrass Greensource, Active Women’s Health Initiative Former Board Member: California Bicycle Coalition, San Diego Bicycle Coalition Elayne Fowler page 2