Elana Conover

Elana Conover Fair Lawn, NJ 07410 - |-| thebestcopywriter.com | linkedin.com/in/elanaconover Copywriter Highly versatile copywriter with a passion for creating impactful copy, successfully transforming complicated content into compelling, easy-to-understand messages. Solid experience managing multiple projects, deadlines and delivering engaging creative work ahead of schedule. Comfortable with an ever-changing working environment while paying careful attention to details and solving problems independently. Key skills include: SEO, UX| Adobe Acrobat, InDesign | MAC, Workfront | Miro, Ai Strategic marketing | Concepting, collaborating, brainstorming | Agile work environment Presenting| Proofreading and editing Work History Prudential, Newark, NJ01/2014 - Present Senior Copywriter Customer-focused short and long form copywriting, engaging B2B and B2C audiences with a consistent voice and concise benefit-driven messages in direct mail, digital, email, video and social media campaigns. Uses A/B testing, variable writing, and Marketing best practices to target audience with high-converting personalized messages and maximize conversion rates Tailors content to different audience segments and personas based on campaign targeting and strategy. Ensures content is aligned to appropriate testing strategies as part of a test-and-learn approach Collaborates with strategy and design to address specific marketing objectives as defined by the brief Analyzes data and metrics to identify areas for improvement and refine direct-response copy strategies. Presents concepts to key stakeholders and business partners, championing work through to completion, and incorporating learnings for continued improvement Partners with compliance and subject matter experts to ensure copy adheres to regulations. Oversees two freelance writers for client projects including providing feedback, direction and general creative support. Lead writer for a direct-response multi-channel campaign that increased the number of members enrolled in their disability insurance plan and targeted members in the Acquisition track to apply, which resulted in a 20% increase in applications. Lead writer for landing pages featuring content that was dynamic for Personas, Branding, Acquisition/Cross Sell and Upsell. Contributing to nearly 400 submitted applications at a 3% conversion rate. Babylon Health, Virtual10/2022 - 08/2023 Freelance, Part-time Copywriter Delivered patient focused targeted direct response copy for email campaigns, direct mail, and SMS in the digital healthcare space. Collaborated with Strategy and Design to increase acquisition rate, retention and member engagement. TMP Worldwide, New York, NY03/2011 - 01/2014 Digital Copywriter From concept to execution, delivered compelling copy for recruitment marketing campaigns across digital, print, radio, and video. Clients included Disney, Liberty Mutual, Verizon, Petsmart, Parexel, Take Care Health, Citibank, Pitney Bowes, Equinox, BNY Mellon and more. Collaborated with Creative Directors, Art Directors and other key members of creative and production teams, involved in client meetings as well as presenting internally and to clients. The Barbarian Group, Cheil NA, New York, NY01/2008 - 11/2010 Interactive Copywriter Through research and client interaction, composed clear, persuasive and creative copy for product pages, banners, landing pages and other online marketing initiatives on Samsung.com. Partnered with Account Director, Interactive Director and Designers to consistently meet or exceed tight deadlines. Was instrumental in launching and maintaining Samsung Facebook and Twitter accounts. Awards NJ Ad Club (2019) PIMA (2015 - 2023) APEX Creative Excellence Award WebAwards -) Education Bachelor of Arts: English, Creative Writing Rutgers University, New Brunswick, NJ Advertising Copywriting Course New York University Advanced Content Marketing Course Simplilearn Web Content Writing and Editing Course Writing Web Content (Master Class) International Webmasters Association Principles of UX Design American Graphics Institute Direct Marketing Essentials Course Direct Marketing Institute