Elana Abrahams

CV of Elana Abrahams PERSONAL DETAILS Date of Birth: 06 October 1986 ID Number: - Marital Status: Single Education: Matriculated 2004 – Livingstone Senior Secondary E-mail Address: - Contact Number: Mobile: - Driver’s License: Yes – Code 08 EMPLOYMENT HISTORY Kaizen Healthcare Account Manager (Consultant Capacity – Part Time) May 2022 – Present     Central / Main point of communication between Kaizen Healthcare and Retail partners Product Listings with new Retailers Managing and monitoring Key Accounts Responsible for retail Promotional Calendar & Activity African Extracts Rooibos (Skincare) Trade Marketing and Sales Manager (National) September 2021 – May 2022                 Manage all S&M Agents, national sales team and independent agents Central / Main point of communication between AER and S&M agents Interrogating and manage sales / agents report weekly sales Monthly store analysis(scorecard) of market share per store Follow up with sales channel for call to action on Promotions, space adjustments and SKU listings Collaborating with insights to read and report results of activities and provide recommendations Tracking & monitoring sales performance Regular regional travel to conduct Trade Visits and meet with S&M agents, Reps Managing and monitoring Key Accounts Implementing Trade Presentations for buyers meetings Responsible for the execution of Trade Marketing activities across the different channels Managing Trade Budget with retailers Managing Trade contact reports, promotions, trade deals and discount schedules Managing Trade Marketing assistant and Sales Reps Present Channel & Marketing Plans to S&M Agents and conduct New Product Training as and when required Present & Conduct Agent reviews quarterly Cape Herb & Spice a Division of Libstar Local Sales & Retail Operations Coordinator – Local Retail (National) May 2019 – June 2021                   Manage all S&M Agents & 3PL Partners Central / Main point of communication between CH&S and S&M agents S&M agent monthly meetings conducted Ensure Activity Grids are activated as booked with Buyers Measure S&M agents Promotional Activity Strike Rates Weekly Store Audits Conducted – using Merchie instore App to monitor and address on shelf issues & planogram adherence Regional Travel to S&M Agents to conduct Store Audits / Trade Visits quarterly (Pre Covid) and attend Cycle Meetings Present Channel & Marketing Plans to S&M Agents and conduct New Product Training as and when required Present & Conduct Agent reviews quarterly Build Regional strategies for the Franchise environment to increase Sales , Distribution and Brand Awareness in the Local Market Provide Monthly reports for all agents Working with Data Sources: Qlikview, Data Orbis, Secuvest Working cross functionally with Production, Sales , DC & Stock Controllers to ensure strike rates are met and maintained Manage & Monitor stock levels and returns of all 3PLPartners Client Account Management – Order Maintenance & sign off, Relationship Management, Strike Rate Monitoring Managing Client portals: PNP, Shoprite, Dischem Managing EDI Portal POS Planning and Management Smollan Sales and Merchandising Field Manager Mondelez Division July 2016 – April 2019                      Communicate promotional activities to field force Ensure sufficient stock has been ordered within required timeframes Ensure promotional activities have been implemented and maintained Provide feedback to relevant stakeholders Analyseand manage data integrity (Fieldcomms) Increase volumes in stores Ensure stock pressure is applied Ensure out-of-stocks are limited Ensure sufficient ordering of stock on Nominated Order Day Ensure delivery of stock as per Nominated Delivery Day Monitor sales to ensure sales targets are achieved Liaise with customers and depot’s (stock pressure, stock holdings, new innovations, deliveries, credit notes, special deliveries) Recruit and select staff, conduct induction and orientation traini ng, train and develop staff Manage performance of Field Force, manage rewards and remuneration, ensure adherence to dress code Manage leave and temporary staff Ensure adherence to disciplinary code Conduct meetings as required Adhere to staff welfare Support staff with in-store conflicts/issues Facilitate succession planning Staff Head Count: 20 + Max 8 Seasonal Staff Smollan Sales and Merchandising Administrator Mondelez Division October 2015 – June 2016                Draw relevant sales reports from relevant database as per requirements (eg, by category, product, region, buying group, month to month sales, etc) Collate information into one report and send to relevant part(ies) Schedule call cycles and trade visits and ensure there are no conflicting appointments (as required in role) Collate expense claims and personal business slips for everyone with a company credit card and submit to Finance for payment Use discretion to resolve issues or escalate/channel when necessary Monitor / follow-up to ensure effective problem resolution Handle issues and complaints in a diplomatic, tactful and interpersonally sensitive manner Direct queries/requests to appropriate parties Update asset register (eg, company cars, cell phones, etc) Update client database, call cycles and internal staff information using relevant systems where appropriate Draw / collate reports as required Ensure files and all information are up-dated and easily accessible Ensure strict confidentiality of relevant information Perform general office administration as required in role (eg, updating photos on share drive, uploading ID ca rds, performing ECR reference checks, etc) Assist with HR-related tasks as requested by line manager Brandhouse Beverages Space Planner/Category Management July 2011 – April 2014                    Understanding of the strategy by category / brand and SKU Data Analysis and create reports in JDA system Interpret and analyse customer strategy into Brandhouse strategy Create and analyze planogram’s within JDA system Create planograms for Events and innovation when launching new products into the market Create floor plans within JDA system Maintain Image and Product Library within JDA system Convert and save in PDF format Add-hoc changes within the JDA system as required and as per Customer requests Focus and understanding of store layouts in order to create effective store planning Knowledge and understanding of all products and their space utilization Ensuring maximum category growth using the space management tools Provide support to Customers and Managers Good working knowledge of computer systems i.e (SAP,Powerpoint,Excel,Word) Good understanding of Merchandising Principles Good communication skills in order to effectively interact and liaise with Category Managers/Key Account Managers and Consumer Marketing team Completed full JDA training - Certified Good working knowledge and understanding of various Channels/Segments and shoppers who frequent them Good understanding of Customer business strategies and aligning them to companies strategies Brandhouse Beverages Cycle / Activations Coordinator December 2009 - June 2011           Collate and finalize all relevant briefing material Support preparation and implementation of regional briefing events Document and share Key Account plans through Cycle Brief Ensure timeous action against all cycle activities Ensure on time delivery of POS materials and Activation kits to all depots Communicate all cycle activity changes on a weekly basis to all Sales Regions Ensure smooth transition of cycle activity plans cross functionally in the business Create national and regional store lists for regions and prepare for Intouch loading Admin support to 3 Commercial Planning Managers and broader Customer Marketing Team Central point of communication for Marketing, Sales, procurement and Customer Marketing Team Brandhouse Beverages Imports Coordinator for Beer May 2007 – Nov 2009        Arranging the Import Process between Supplier and Clearing Agents Liaising with Heineken and Diageo Ireland about forecast and ordering of stock Run daily reports for Sales, Warehouse Capacity, STO Tracking Report, Weekly Sales & Stock reports for Heineken Responsible for the payment and upkeep of the account between Brandhouse and Clearing Agent Liaising with Accounts departments both internally and externally (Shipping Lines and Clearing Agents) Manage the Guinness & Kilkenny Account which includes (ordering stock, setting up importation process) Dealing with all regional depots on a daily basis re the receipt of stock Maersk Logistics Admin Assistant / Airfreight Coordinator/ Wine Export Admin July 2006 – May 2007     Preparation and compiling of Customs Documentation Responsible for the payment of accounts to suppliers (haulers / Department of Agriculture) Compiling of invoice packs for clients Responsible for raising invoices to clients (using Corefreight) Deloitte (Temp Assignment) Data Capturer Dec 2005 – June 2006 Courses Completed MS Office, Import / Export Procedures, PA and Admin Computer Literacy Course, JDA Space Planning, Floor Planning, Intermediate Excel Training / TFel 150 Course Key Skills            Strong FMCG background Strong People Management and Team Management across multiple locations Strong understanding of Trade and Consumer Retail landscape Strong Analytical foresight Attention to detail Work well under pressure Planning Skills Strong Negotiating Skills Good Interpersonal Skills Cross Functional Management both internal and external Excellent Presentation Skills (to Large & Small groups) Key Strengths           Strong Team Player Strong Administration and time Management Strong Excel Skills (Pivot Tables and Vlookup) Work in a proactive manner Execution excellence, from beginning to end of task Deadline Driven Good Understanding of customers / consumer Ability to work across categories / segments and channels Cross functional working with marketing, commercial teams and 3rd parties Builds strong and lasting relationships through authenticity References Britt Marki – African Extracts Rooibos Senior Marketing Manager- Yoel Bloomberg – Cape Herb & Spice Key Account Manager- Farouk Davids – Smollan Sales and Merchandising Regional Manager Western Cape- Brooke Van Niekerk - Brandhouse Commercial Planning & Activations Manager- Jacqui Klarenbeek – Brandhouse (Imports Coordinator Role- Experience Summary  Client Account Management 6 years 7 months     Field Sales & Ops Management Space Planning Management Activations Coordinator Shipping 6 years 7 months 3 years 1.5 years 3.5 years